Tesco's Market Entry Strategy Analysis

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Added on 2021/04/30

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This assignment provides a detailed analysis of Tesco's market entry strategy in the US. It uses PEST and SWOT analysis to identify the external and internal factors that affected Tesco's performance in the US market. The Ansoff matrix is used to evaluate Tesco's market penetration, product development, market development, and diversification strategies. Value chain analysis is also conducted to understand Tesco's operations and activities in the US market. The conclusion highlights why Tesco failed to succeed in the US market despite having a strong presence globally.

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Tesco's Market Entry Strategy Analysis

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