Introduction to Emerging Ethics
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Added on 2020-06-05
Introduction to Emerging Ethics
Added on 2020-06-05
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EMERGING THEMES
According to the view Parshall 2017 of The term digital disruption is oftenmisinterpreted. This usually happens because of the using 'disruption' term. Because of thedisruption, this entire term is treated in a negative way since it is regarded as an attack upon theexisting business practices. However, this entire process of digital disruption is a type ofalteration that usually occurs because new and innovative digital technologies consistentlyemerge. These emerging technologies often impact the existing services or products thataccounts to be taken in a negative way by some professionals. With context to this, the journal ofpetroleum technology emphasizes upon the impact that will be imposed by digital disruptionupon the oil & gas industry.As per the view of Bocken, Short and Evans, (2014) From the past few years focus isbeing laid upon utilising the digital technology within the industry of oil and gas. However, thereare ample of panellists who have not been much confirmed about implementing the concept ofdigital disruption. So concern is still being shown in order for achieving the transformation.Seeking into the surroundings, there are many industries which are consistently implying thisprocess of digital-transformation in order for gaining ample of benefits. This is the emergingopportunity that emphasises upon enhancement of efficiency thereby transforming the entirework procedures. Khan and Wood, (2015) critically evaluated that with the emerging newautomation techniques that is robotics, focus is gradually being laid upon amplifying the human-muscle. This clearly depicts that in order achieving the vision of future development, humanbrain needs to be amplified. However, arguments have also been made to prove that thisenhancement of using artificial-intelligence as well as machine-based learning are accounted tobe one of the most disruptive technologies among all. Meyer and Peng, (2016) stated that Contextualising upon the implementation of digitaldisruption, machines play an important part. They tend to pose an advantage upon humans sincethere thinking capacity is very much enhanced. It is argued that humans at most of the times tendto emphasize upon the analogy involved in order to find the necessary solutions. In order forenabling ample of developments in the future, the facility of cloud computing as well ascapabilities regarding computer. These have assisted to a much greater extent in developing theseismic-processing. This is expected to occur within the real time during the conduction ofsurveys. The introduction of machines is still a question. The reason is the arguments thatwhether the digital technologies would digitize the firms or they will be disrupting current1
services thereby affecting the company. This technique is often criticized because after implyingthe digitized techniques many of the companies were found to disappear from the list of Fortune-500 after 2000. on the other hand, another spectrum of this technology is foreseen withincompanies such as Netflix, Amazon, Google and Apple. As per view of Sciegaj and DeLuca,(2016) In context to these companies, digital disruption has rather proved to be an asset. Thereason is that most of the operations are carried out with minimal level of dependence upon theassets that are physical. Emphasizing upon the industry of Oil & Gas, very few are found who take inconsideration their end-consumers in order to create new-values within the market. Comingtowards Baker Hughes, one of its first kind, Field-Pulse analytic was a software which facilitatedto connect ample of wells. This further led the operators and associated managers to follow aneasy approach towards management over the entire base of assets. Salas, and Martin, (2017)explained that the technology of digital disruption tends to bring out ultimate values in most ofthe services at cited industry in context to the customers. Such a technology is definitely going tochange the associated matters involved in the oil and gas industry thereby imposing a tendencyto foster improvements in one's lifestyle. So, overall it is said that digital technology is about tobring high level of improvements. However, it is totally upon the individuals to treat themselvesas the disruptor or be disrupted via it. From the recent statements given by Deepwater Well's & Water-Technology's vice-president, not much thinking is as such done upon the transforming of current business-modelsby the digitization-process as a disruption. This was mainly in response to the Shell E&Pwherein their entire value-chain has effectively implied diversified digital technologies.However, arguments are still going on in context to the fact that end-to-end chain has been evenadopted the technology or not over the entire business carried out. So, certain tendency ofboldness is definitely required in determining the actual ways of implementing thesetechnologies. Also, the undertaking of ample case studies regarding digital-disruption have madeit equally applicable upon business-to business company-sales than the sales of business-to-consumer. So, overall the change that is ought to be seen is expected to be at pace instead ofslowing down. As per the recent news from World-Economic-Forum, investing of 1 trillion USD in theOil-&-Gas Industry, is likely to increase the expectancy of utilising the digital technology. This2
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