Rapid change is the norm in the twenty-first century; as a result, entrepreneurs must constantly learn to adapt to these changes in order to keep their business from going bankrupt. This report will focus on new entry, consider entry strategy for new entry exploitation, and explore risk reduction strategy for new entry exploitation. According to Faulkner and Hiebi (20I 5), in order for risk management techniques to be effective, a company must first elaborate on the numerous hazards that it may encounter.