Corporate Social Responsibility and its Impact on Organizational Success: A Case Study of Vodafone

This presentation analyzes and evaluates the corporate social responsibility (CSR) activities of Vodafone, the largest telecommunication organization in the UK. It explores the impact of CSR on organizational success, including customer satisfaction and profitability. The presentation also discusses leadership and management theories, management theories used by Vodafone, functional areas of the organization, and the analysis of Vodafone's internal and external environment. The conclusion emphasizes the importance of performing CSR activities for achieving competitive advantage and long-term objectives.

Introduction In Business 2

Cover Content
Introduction
Leadership and Management theory
Management Theory
Analyse internal and external environment of Vodafone
Conclusion
References

Introduction
Corporate social responsibility is the responsibility of various
organisation towards the society in which its operates its business. This
can be defined as the approach used by the organisation for achieving
the position of sustainable development. The major purpose of this
report is analyse and evaluate various CSR activities done by the
organisation to satisfy the customer's and to earn maximum profit. The
organisation taken for this report is Vodafone which is the largest
telecommunication organisation based in UK.

Leadership and Management theory
There are various leadership theories which are used by various
organisations to lead and guide the employee's of the organisation. As with
the help of these leadership styles work is being extracted from the
employee's of Vodafone and organisational goals are achieved in the
effective manner. The various leadership styles are discussed below-
Autocratic style- Under this style the leaders of the organisation gives clear
guidance to the employee's regarding the work of the organisation. This
means the leader directs his subordinates what is to be done and how it is to
be done. The leader gives clear commands to the subordinates and the
views of subordinates are not taken into consideration.

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Democratic style- In this leadership style the leader or subordinate involves
the followers in the process of decision making. So that best output is
derived from them. The views and ideas of the employees are taken into
consideration.
In context to Vodafone UK, the leaders of the organisation is choosing
democratic leadership style. In which the subordinates of the organisation is
being involved by the leader while taking important decisions for the working
of the organisation. With the help of this leadership style the each and every
work coordinated in the sequential manner. But Vodafone UK also uses
Autocratic leadership style for taking quick and appropriate decisions.

Management Theory
There are various management theories used by Vodafone UK are
discussed below-
Scientific management theory- This is one of the oldest theory of
management which says that employee's can work hard and perform
better if they are given proper incentives and monetary benefits at
the workplace. This will directly result in maintaining better
relationship between the superior and subordinate of Vodafone.

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Contingency management theory- It is seen that this theory is best
suitable for the organisation who uses latest technology with the
motive of earning profit. As per this theory internal and external
factors affects the working of the organisation. The manager of
Vodafone can make use of this theory to solve the internal issues
and conflicts of the organisation. This is because as per this theory
employee's can be handled in a better manner if there needs are
known to the manager of Vodafone. But manager also used
scientific theory for promoting and motivating employees with
monetary benefits.

Functional areas of Vodafone
There are various functional areas of the organisation some among them are
discussed below-
HR Department- The HR department of Vodafone UK performs the most
important function by hiring suitable and skilled employee's for various
departments. The HR department of Vodafone UK also motivates
employee's to perform the assigned task in the coordinated manner.
Marketing Department- The marketing department of Vodafone UK
makes various strategies to attract more and more customer's for the
organisation.

Analyse internal and external environment of
Vodafone
Business environment encompasses of
internal and external environment
which effect business operation and
in accomplishing organisational
goal. To analyse or evaluate the
external challenges or threat of
company, Vodafone implies PEST
analysis.

Political Factor
This factor is concerned with policies, procedures or rules which is
imposed by government. In recent year, UK government ordered an
investigation against the telecom industry in aspect of cartelisation
which impact Vodafone business functions and its profitability.
However, Vodafone maintained its quality of service and denied
interconnection with Reliance Jio and of the main advantage which
it get i.e. stability of UK government which enable them to attain
high profitability.

Economic Factor
Due to Brexit, EU introduced
new rule to mobile operators
i.e. cut lucrative roaming
charges which impact
Vodafone productivity.
However, Vodafone deceased
its product price which
increased the consumer buying
behaviour.

Conclusion
From the above presentation it can be concluded that it is very much
necessary for the organisations to perform CSR activities in the
appropriate manner. As if it is not done than competitive advantage
will not be achieved. Optimum utilization of the resources can be
done with the help of CSR activities of the organisation. If the
organisation wants to achieve its long term and short term objective
than planning the strategies for CSR can be done in the effective and
efficient manner. As with the help of this the organisational and
individuals goals will be easily achieved.

References
Aithal, P. S., 2016. Study on ABCD analysis technique for business
models, business strategies, operating concepts & business systems.
International Journal in Management and Social Science,4(1).
Di Giuli, A. and Kostovetsky, L., 2014. Are red or blue companies
more likely to go green? Politics and corporate social
responsibility. Journal of Financial Economics. 111(1). pp.158-
180.
Kim, Y., Li, H. and Li, S., 2014. Corporate social responsibility and
stock price crash risk. Journal of Banking & Finance. 43. pp.1-13.

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