T-Shirt Market Expansion Strategy
Added on 2020-03-28
4 Pages661 Words41 Views
|
|
|
qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcInternationalManagement
SLIDE 1Introduction to InternationalizationMeaning: Internationalization can be defined as the process of expanding the operationalreach of the organization beyond the national boundaries (Hill, 2008).Current Scenario: The design and production of t-shirts is currently hosted fromBrunswick headquarters, Australia which is proposed to be outsourced to the country ofBangladesh. Objective: The main objective behind internationalizing the current T-shirt market is toexpand with an aim of enhancing production volume and generating cost effectiveness bysetting manufacturing plants in Bangladesh. High sales aspect is another critical factor forthe stated aspect (Luthans and Doh, 2009). Targeted Markets: The area of proposed expansion are: Bangladesh (production andmanufacturing); India (sales outlet) SLIDE 2Justification for InternationalizationPolitical culture:oIndia: Liberal government policies and increasing rate of FDIs has made thecountry a significant hub of MNC expansion (Luthans and Doh, 2009). oBangladesh: Being a developing nation, government of the country seekssignificant source of employment and opportunities for the population. Thepolicies are liberal and trade effective. Legal cultureoIndia: Adopted a structured legal system which helps in managing andmaintaining a significant system of operations and sales in the country (Werner,2002). The regulatory bodies controls and manages the operational aspects underinternational law.oBangladesh: Lack of effective and structured legal system has created significantissues related to disputes and conflicts. However effective organizational policiesresults in favorable business conditions in the country. 2 | P a g e
End of preview
Want to access all the pages? Upload your documents or become a member.