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Competitive Analysis of Fast Food Sector : Report

   

Added on  2020-07-22

2 Pages1452 Words757 Views
INTRODUCTIONCOMPETITORSPORTER'S THEORYThe level of competition in fast food sector isrelatively high. Therefore there arefrequent employment of tactics anddiscounting measures to improve level ofscale in this business sector. The effortson separating the products from its rivalsis continuous along with employingcreative distribution network.Bargaining power of buyers: the bargainingpowers of consumers is very strong in thefast food sector. Due to presence ofvariety of caters consumers now demandbetter quality products and experience atsimilar prices.The porter's theory identifies five factors which influencesthe functioning of an industry (Rothaermel, 2015). Everybusiness operating in the fast food sectors aims to utilisethese factors in their own manner to achieve a superiorbusiness position in the market. Competition among the competitorsBargaining power of buyersBargaining power of suppliersThreats of new entrantsAvailability of substitutesFast Food refers to the eatables which can be preparedand served in a rapid manner. The economy of UnitedKingdom has experienced a sudden inclination in thelast 20 to 30 years. The incorporation of tools andmeasures have ensured that the revenue generated bythis sector is tremendous. The United Kingdom istermed as a largest consumer of fast food products. Incontext of consumer market segment it coversapproximately 32% of the total. The growth in fast foodsector can be ascertained through changes in social andhospitality sector of a nation. The major challengeswhich are ascertained by this sector is the latest trend ofeating healthy food has carried an impact on the salesrevenue of this industry (Kraak and et. al., 2011).However still there is no signs of it slowing down asthere are signs of significant inclination in number offood outlets in the country. COMPETITIVE ANALYSIS OF FAST FOOD SECTOR

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