(PDF) Introduction to Marketing Assignment

Barriers and Strategies Of Communication
Introduction
Marketing is defined as a management function in which activities like identification,
anticipation of customers' demands is conducted to provide higher satisfaction and make profit.
In this, communication plays a huge role by which information are exchanged between parties
involved. This report covers challenges and barriers to effective communication, development of
strategies for removing this and demonstration of cultural influences.
Mr. Fish Restaurant
Cultural barriers
LO2- Identify common challenges and barriers to effective communication
Language barriers: An organisation may have employees belonging to diverse cultures
speaking different languages of their respective regions. There may be difference
Attitudes barriers: It is the way in which an individual behave in the workplace. It is
about their emotions, perceptions or opinions towards a particular thing. It can be be
positive as well as negative (Karanges and et. al., 2015).
Cultural barriers: The workforce working in a company may have different assumptions
based on their cultural. Due to this, orthodox and stereotypical thinking process may
occur in the mind of working people.
Information overloaded: Sometimes, the information to be provided to employees exceed
the limit leading to mixing of important with unimportant. Hence, this causes a hype and
tensed environment at workplace.

Training: Cultural difference is a huge conflict maker due to which negativity in the
organisation can occur. Every employee should be provided adequate training for
making them understand and respect the culture of each individual. Along with this,
every individual should be provided information about a common language that can be
used.
Feedback: Employees working in the company may have number of questions regarding
their work, security, safety, working conditions and many more (Ladegaard and Jenks,
2015). The manager or leaders should not hesitate to answer the questions. Furthermore,
they should be encouraged to raise any issues or get clear about their doubt which are
bothering them. In this way, two-way communication can help reducing the differences.
In this way, their honest opinions are gathered.
LO6 Demonstrate awareness of cultural influences on communication and
negotiation
Cultural influences are the perception of employees based on their backgrounds. It can
impact the working of each person in the environment. Hence, people should be made
aware about the cultures that are present in the workplace (Martin and Nakayama, 2015).
It is likely to have positive influence which may change the mind-set of staff.
Furthermore, the level of conflict gets reduced and even if there are issues between the
workforce, it can be resolved through effective negotiation. In nutshell, it helps in
bringing equality among employees which make them understand the difference and find
solution for working smoothly.
Conclusion
From the above discussion it has been concluded that communication is the key to every
problem. There should be strategies and ways through which employees can share their
issue, ideas and views on the matters they are familiar with. Furthermore, the barriers
should be identified and adequate strategies should be made for overcoming them. Also,
in order to create positive environment, awareness about cultural differences should be
made.
Awareness of cultural influence
Strategies for Overcoming Communication Barriers and Awareness towards Culture
References
Karanges, E., and et. al., 2015. The influence of internal communication on employee
engagement: A pilot study. Public Relations Review. 41(1). pp.129-131.
Ladegaard, H.J. and Jenks, C.J., 2015. Language and intercultural communication in the
workplace: Critical approaches to theory and practice. Language and
Intercultural Communication. 15(1). pp.1-12.