This assignment presents a case study about Alice, who runs a whale watching business. Alice faces several ethical dilemmas, including prioritizing passenger safety, managing resources (carpet for the boat), offering free trips to maintain reputation, and responding to an injury sustained by a passenger. Students must analyze these scenarios, considering various ethical frameworks like deontology, moral rights, and the common good. They should identify the ethical obligations Alice has towards her customers and propose solutions that align with ethical decision-making principles.