fast-food brand Lotteria : born child

Introduction
Lotteria’s History Begin
Lotteria is the "born child" of the large family of multinational conglomerate Lotte. One of the most
popular multi-industry names in East Asia, including hotels, confectionery, real estate, import and
export, and supermarkets. In particular, fast food is one of the most famous and profitable brands of this
group. The founder of the famous fast-food brand Lotteria is Shin Kyuk Ho, a Korean businessman.
He was born in 1922 in Un San. Shin Kyuk Ho is one of the brightest examples of entrepreneurship and
tireless efforts for Korean youth at that time. In the mid-1942s when the Second World War raged, a
young man surnamed Shine was determined to advance to Japan to fulfill his dream. As soon as he
landed in the land of Cherry Blossom, he did many jobs from newspapers, selling candy, selling snacks.
The Japanese name Shiquemitsu Takeo has also been associated with him since that time.
But his living life did not make him forget about his academic duties. At the age of 24, along with work,
Shine Kuuk Ho attended Waseda University like many young Japanese at that time to hone his
knowledge. After 3 years of struggling in a foreign country, the young Shine has a capital in his hand. He
started out in the soap and detergent business. Being sensitive to trends, in 1946, he started to go into
the business of rubber glue, selling it to the Japanese army. This is one of the best-selling items at the
moment. Thanks to the boom of the chewing gum sellings, the owner Shine decided to expand the
business. This aspiration has created an important impetus for the formation of Lotte - the king brand
that dominates candy and confectionery products in Japan and is the owner branch of Lotteria which
was established shortly after.
Formation of Lotteria
The name Lotteria was born and began to dominate the Japanese fast-food production in 1970. But it
was not until 2 years later that the first restaurant-scale production facility in Tokyo was established.
Based on inspiration from his industry friend Mcdonald's. Currently, after 48 years of establishment and
development, this fast-food chain has covered all of East Asia and spread to many Southeast Asian
countries, including Vietnam, Indonesia, Myanmar...with thousands store branch.
In October 1979, Lotteria branch was officially established in Korea. Despite facing many scandals about
the return journey from abroad like Lotte Group itself, thanks to a reasonable PR policy and fast-food
menu based on the Korean culture of kimchi, it has attracted a large number of customers to come here.
with Lotteria, especially young people with famous products such as Kimchi sandwiches and Fried
Chicken...
Even, not only developing by, but Lotteria Korea also developed with great success despite the
reputation of the origin of this brand's father. This brand dominates all Korean roads and gradually
outstrips fast-food restaurants of the same name in the country. There is no reason why owner Shine
would pass up the opportunity to develop in his old hometown. Even Japan itself must admit that
Lotteria "abandoned" Japan to turn to invest heavily in Korea.
And then the regular rains began to appear with Lotteria and the offspring of Shine Kuuk starting to
expand their influence throughout Asia.

In 2002, thanks to its tireless efforts in brand promotion, Lotteria became the winner of the Marketing
Award of the Korean Marketing Association. Only 3 years later, the Lotteria wave "sprung up"
throughout Korea with a total of more than 1500 branches around the world. Despite fierce competition
with popular brands such as McDonald's or KFC, Coca-Cola... but Lotteria still does not appear to be
inferior in terms of the number of users. In addition to hosting the fast-food segment, Lotteria is also the
manager of a series of chain stores specializing in coffee, candies and cakes with many typical
Vietnamese faces such as Singum or Chocopie Lotteria.
Lotteria's battle for influence in Vietnam
In the age of fast-food products, being a late-born child, Lotteria cannot avoid the competition for
market share in the country as well as in countries with many franchises and consumers. like Vietnam.
However, with its own imprints, the trendy business campaign has made Lotteria "smart" to develop
alongside Mcdonald's, KFC, Coca cola thanks to the right business strategies.
Coming to Vietnam at a time when KFC was assured of standing firmly for 4 years. But this, does not
make the heat of the dishes in the Lotteria store become unattractive to customers. Instead of
developing a variety of specialties like in the country, Lotteria Vietnam has smartly selected the niche
market through a unique product. The brand color is a prominent red, but if KFC makes its brand with
fried chicken, Lotteria attracts fast food connoisseurs of delicious, hot Hamburger. In addition, Lotteria is
also known as the best brand that understands and satisfies customers with different tastes.
While KFC chooses Chicken as the main ingredient for processing, Lotteria has mastered many dishes
processing techniques with a variety of different ingredients from chicken and beef to squid, pork, and
shrimp. Shine's brand also regularly adds many hot dishes or mixes with the restaurant's dishes so that
diners can fully feel the new flavors. These can be mentioned as french fries, fried squid, cheese.
Lotteria is also famous as a "national brand" with a variety of prices ranging from high-end to affordable
to serve a wide range of customers. Besides, Lotteria's trend of 24/7 door-to-door delivery makes the
product more and more familiar to Vietnamese users. This is not surprising when the scale of the fast-
food company from Korea has the power to dominate the speed of expansion throughout the country.
Entering the Vietnamese market since 1998, Lotteria is now present in over 30 provinces and cities with
about 210 residential units opened. This is also the year holding the top position of domestic fast-food
brands.
The successful business strategy of the king of fast-food business in Vietnam is also explained by
another reason, which is the combination of a series of services and other products of Lotte Group, such
as movies, entertainment, and entertainment. entertainment, tourism... have contributed significantly
to the great success of Lotteria at the moment. Not only that, Lotte also created a wave of Korean
culture craze in Vietnam, especially among young people through music, movies, and brand
ambassadors who are famous actors and singers.
https://timviec365.vn/company-vip/cong-ty-lotteria.html

https://vi.wikipedia.org/wiki/Lotteria
https://text.123docz.net/document/4053672-quan-tri-thuong-hieu-lotteria.htm
https://docs.google.com/document/d/1cRc3ZaFqSsAq1RDECHhU3FxIUbeDtRY2/edit
https://docs.google.com/document/d/16aYoR96kJw-ywRuHisjxnLou-NWon44A/edit
https://drive.google.com/drive/u/0/folders/1SbPjZDD2WsvmmfUEwTj_pzDIHqaXLjFd
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