Concept of Strategic Management : Assignment

Running head: INTRODUCTION TO MANAGEMENT
Introduction To Management
Name of the Student
Name of the University
Author’s note
Executive Summary

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INTRODUCTION TO MANAGEMENT
The aim of this assignment is to introduce the concept of strategic management that is
undertaken by an organisation in order to plan, organize, employee, incorporate ideas so that the
objectives of an organization can be achieved. A brief introduction has been provided of the
company that will be analyzed in the report which if followed by an analysis of the macro
environment in which the business exists. This is followed by an industry analysis and an
understanding of the opportunities and threats of the company.

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INTRODUCTION TO MANAGEMENT
Contents
Introduction......................................................................................................................................2
About the company..........................................................................................................................2
The objectives of Capita Land are...................................................................................................3
PESTEL Analysis............................................................................................................................3
Porter's five forces Analysis............................................................................................................6
SWOT Analysis...............................................................................................................................8
Recommendation.............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference list:................................................................................................................................11

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INTRODUCTION TO MANAGEMENT
Introduction
A business organisation is an entity that operates on the fundaments of the principles and
ethics followed by the management of the organisation. The management is responsible for
formulating policies and taking decisions on the behalf of the organisation. In order to facilities
the smooth operation of the business several analysis and research is undertaken to effectively
take as well as implement policies and decisions (Capitaland.com, 2018). Depending on the scale
and nature of the business the size of the management is determined. Strategizing, organizing,
employing, leading and monitoring are some of the basic functions of the management. The
organisation that is going to be studied in the following report is Capita Land(Capitaland.com,
2018). CapitaLand Limited is one of the largest multinational real estate companies in Asia. The
organization is headquartered in Singapore and was established in November 2000. CapitaLand
was formed as a result of the merger of two companies DBS Land and Pidemco Land. The value
of the organisation is S$85 billion as at 30 September 2017. Capita Land operates in
approximately 150 cities in over 30 countries; geographically the company centers its focus upon
Singapore and China and is constantly expanding in Vietnam and Indonesia as well
(Capitaland.com, 2018).
Some of the services that are provided by the company are: shopping malls, offices,
residential homes, integrated developments, serviced residences; real estate investment trusts
(REITs) and funds. The Chairman of CapitaLand Limited is Mr Ng Kee Choe, the core
management comprises of 11 directors out of which 10 are non-executive(Capitaland.com,
2018). Some of the accomplishment of the organisation includes being one of the Global 100
most Sustainable Corporation in the world 2015 by Corporate Knights. Capita Land is also listed