Introduction of Management

This study discusses the different forms and functions of business, how marketing works with other business functions for the success of the organization, management functions, and talent management and organizational culture. It also highlights the importance of effective management in each aspect of the establishment to achieve predetermined goals.

INTRODUCTION OF
MANAGEMENT
1

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Different forms and functions of business...................................................................................3
How marketing works with other business functions for the success of organisation (340).......4
Management functions along with the ways to manage business................................................5
Talent management and organizational culture...........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
2

INTRODUCTION
A process of dealing with things and people is known as management. This study is
based on Sainsbury’s, second largest chain of supermarkets in the UK (Radovic Markovic and
Salamzadeh, 2018). This study is going to discuss different functions of business and ways in
which marketing department can accomplish goals by communicating with other departments.
Further, it will discuss all management functions such as planning, organizing and others. HR
department also plays a vital role in managing talent and retaining skilled employees and this
study will discuss its roles in a detailed manner.
MAIN BODY
Different forms and functions of business
There are number of business functions that need to be performed by employees in order
to accomplish goals and satisfying customers. Some common forms and functions of business
include:
Human resources: It is one of the main departments that perform number of functions with the
main aim of retaining skilled employees with business (Cristiani and Peiró, 2018). Some
important functions that are being performed by this department include: attracting and recruiting
employees, motivating employees, training to employees, rewards to them and retaining them
within business for the long run.
Marketing: Marketing is other form of organisation that also performs number of functions.
Some functions that help company in accomplishing its goals include: promotion of goods and
services of company, gathering customers needs and information, influencing them for buying
products and increasing sales.
Purchasing: It is highly important function in manufacturing organization. This department help
companies in increasing efficiency of work by purchasing raw materials in an effective
qualitative manner. Organization’s success mainly relies on the quality of products and company
can manufacture products in a qualitative manner when it has qualitative raw materials. So, in
this context, it can be said that this department plays a vital role.
Accounting: Accounting department is being hired for performing important professional
functions (Wenjiao, Chao and Daiguo, 2017). Chief accountant of this department is responsible
3

for conducting financing, costing, budgeting and accounting activities. It makes sure that funding
is allotted appropriately and it protects companies from bed debts and other financial loss.
Planning and controlling: It is one of the most important as well as difficult functions in
business undertaking. It is concerned with determination of policies for plants. All departments
rely on this function as on the basis of planning, other department can perform their functions in
an effective manner.
Overall, it can be said that businesses need to perform number of functions.
How marketing works with other business functions for the success of organisation (340)
Marketing is one of the main important departments of organizations as it is responsible
for promoting products and services of companies and motivating customers for buying them.
Overall, it can be said that marketing department performs number of functions and help
organization in accomplishing goals. It can perform its functions by interacting or working with
other department. Relationship of this department with other organizational departments
includes:
Marketing and sales: Marketing needs to communicate and collaborate closely with sales
department. Marketing department collects information of customers regarding their needs and
others. Sales department needs to provide qualitative products to customers and it is possible
only when it has detailed information of customers (Vaid, Ahearne and Krause, 2020). Different
customers have different needs and by communicating with marketing department, sales
department can increase sales and can provide qualitative products to customers as per their
needs or information, collected by marketing department.
Marketing and finance: Finance department is responsible and ensure timely provision of funds
for business’s operations. In regard to Sainsbury, it can be said that finance department of this
retailer needs to review financial performance and review provision of funds. Marketing
department needs to communicate with this department in order to get enough funds by which it
can perform all of its functions. It needs to provide information regarding all functions that it will
require performing for attracting customers and promoting goods of company.
Marketing and HRM: One of the main functions that HRM perform is hiring and retaining
skilled employees. Whereas, marketing departments needs skilled employees who can bring
innovative ideas within business. Marketing department can attract customers only when it
4

makes sure that their company will provide unique features of products and for that it requires
skilled employees (Kadhem and Jawad,2019). So, marketing department needs to cooperate and
collaborate with HRM to ensure that all the appropriate staffing levels are in place for research
and developing new ideas, meeting production targets and creating competent sales.
Overall, it can be said that for accomplishing individual and overall organizational goals,
marketing needs to work closely with other departments.
Management functions along with the ways to manage business
Management refers to the complete administration of the establishment whether it is a
business, government entity or non-profit organization. The complete procedure has been
identified in a set of functions performed by managers to fulfil pre determined goals. In general
there are five basic functions such as preparation, managing, recruit personnel, guiding and
controlling. Planning is concerned with discovery of objectives that needs to be achieved by the
employees of the organization (Dumas and et.al., 2018). After this stage, management occurs as
it includes bringing together the manpower and material resources for the achievement laid down
by the firm and provide them to prepare finished goods. In staffing, enterprise is highly
concerned about the quality of their personnel specifically the managers. Next is controlling
which is related to other management function which illustrates checking process in which
whether proper progress is being made or not. And last one is guiding according to which
appropriate directions will be provided to achieve positive outcome.
The best and most suitable way to manage and operate business is by empowering
personnel to become leader. In order to make sure about the smooth functioning, listening to
employees are highly significant. The good manager should know about the ways to reach out to
their employees needs as well as desires. By hiring right candidates, setting of achievable goals,
establish team mission, delegate appropriate tasks, maintain open communication, manage time
wisely, discuss over teamwork and provide appropriate feedback, the managers are able to
administer their team in well systematic manner (Dagiene and et.al., 2017). Hence, in order to
manage appropriately, every managers tries their maximum to adopt certain phases related to the
strategic management such as conceptualization, execution, judgement and modifications. It
helps to determine objectives and clearly describes them without wasting any time, money and
efforts.
5

Talent management and organizational culture
Talent management refers to the procedure that personnel utilize in order to recruit, track
and interview their job candidates at the time of on boarding and training new employees. It is
the kind of function performed by human resource department. It helps to fulfil the aim or scope
by attracting, developing, motivating and retaining high performance employees within the
establishment. With the help of adopting certain practices, the company is able to make their
employees highly productive in nature. It is greatly significant in order to keep up with the future
requirements of the establishment. Hence, it is all about nurturing talent along with alignment of
strategies to achieve long term goals (Garcia-Zamor, 2019). This basically works well in creating
a pool of talent within the firm which helps in achieving strategic objectives in the long term
period. This requires the establishment to work over the present set of personnel and polish them
to align their talent with the pre-determined objectives .
In context of organizational culture, it has been identified that it is the proper and
appropriate way to behave within an establishment. It involves shared beliefs and values by
leaders and then communicate and improve through wide-ranging methods such as shaping
employee perspective, behaviours and understanding. Optimistic culture greatly affects the
overall performance of the firm. Strong and healthy culture cultivates a workspace in which
employees have higher job satisfaction level, deeper and detailed employee engagement and
ultimately increases the productivity level. It has been evaluated from various studies that
satisfied and engaged employees always go beyond and above the requirements because they are
invested in the work or job they are doing or performing their roles within the organization. A
positive workplace culture improves teamwork or collaborative working, raises morale level
among employees, enhance productivity level along with efficiency and increase retention of the
workforce. With the involvement of this type of culture, the managers are able to increase job
satisfaction level along with improve productivity of workers. Apart from this, it has also been
identified that positive workplace environment reduces stress level among employees and helps
them to provide their 100% into their job role (Yilmaz and Fall, 2017).
6

CONCLUSION
From the above report, it has been concluded that effective management in each and
every aspect within the establishment helps the managers as well as the firm to arrange the
factors of assembles, production and organize resources in effective manner to achieve pre
determined goals. It directs group efforts towards successful achievement of tasks.
7

REFERENCES
Books and journals
Cristiani, A. and Peiró, J.M., 2018. Human resource function, unions and varieties of capitalism:
Exploring their impact on human resource management practices based on CRANET
data. Employee Relations.
Dagiene, V., and et.al., 2017, November. Introduction to bebras challenge management:
Overview and analyses of developed systems. In International Conference on
Informatics in Schools: Situation, Evolution, and Perspectives (pp. 232-243). Springer,
Cham.
Dumas, M., and et.al., 2018. Introduction to business process management. In Fundamentals of
Business Process Management (pp. 1-33). Springer, Berlin, Heidelberg.
Garcia-Zamor, J.C., 2019. An Introduction to Participative Planning and Management. In Public
Participation in Development Planning and Management (pp. 3-11). Routledge.
Kadhem, H.F. and Jawad, A.B., 2019. Measuring the Range Application of Internal Marketing
for HRM Philosophy in the Public Company for Electrical and Electronic Industries.
Radovic Markovic, M. and Salamzadeh, A., 2018. The importance of communication in business
management. In Radovic Markovic, M., & Salamzadeh, A.(2018). The Importance of
Communication in Business Management, The 7th International Scientific Conference
on Employment, Education and Entrepreneurship, Belgrade, Serbia.
Vaid, S.S., Ahearne, M. and Krause, R., 2020. Joint marketing and sales appointment:
Uncertainty from intertwining of marketing and sales in one position. Industrial
Marketing Management, 85, pp.221-239.
Wenjiao, W., Chao, F. and Daiguo, F., 2017. Is M & A Goodwill the Prior Signal of Stock Price
Crash Risk? From the Perspectives of Accounting Function and Financial
Security. Journal of Finance and Economics. 43(09). pp.76-87.
Yilmaz, E. and Fall, M., 2017. Introduction to paste tailings management. In Paste Tailings
Management (pp. 1-5). Springer, Cham.
8