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Introduction to Marketing Essentials

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Added on  2020-06-06

Introduction to Marketing Essentials

   Added on 2020-06-06

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INTRODUCTIONIn management today marketing is misunderstood discipline today. Marketing actuallyused of the advertising for product and also used of promote to the product. Marketingeverything about the market bringing the product and developing in new market. Marketingessentials of goods and services creating, promoting to consumer and business. Marketing is thekey of success the organisation. If organisation of our marketing essentials of developing thenew marketing and understand the concept of the product in marketplace. Marketing essentials isimportant of an organisation understand the customer relationship and understand the marketingplace. The process of an organisation use the marketing mix of sell the product. Organization thesuccessful marketing strategies the use of marketing mix achieved the efficient of marketing.Marketing is completed focus on customer is make aware of company product is only possible ofmarketing. Marketing is product, price, place and promotions.Thus, marketing plays crucial rolein the company so that products can be easily marketed and promoted in order to attractcustomers quite effectively. Hence, marketing is required in organisation so that revenue may beinjected in desired way and as such, company may attain stated targets with much ease. Thus,marketing functions provides efficiency to firm in attaining goals in effective manner.TASK 1(P1) Roles and responsibilities of marketing function to organizationThe marketing function is an important part of company as through marketing onlyproducts are promoted to consumers and they became aware of it. It achieves company’sobjectives in effectual manner. The various marketing functions and its roles and responsibilitiesare as follows:1. Place-In the organization is very important function of marketing. Customers available ofproduct to easier the nearby location the store must be located the consumer purchase goods. Inmarketing element id location is very important but the online business place is unimportant for abusiness. As customer place function very vital role of marketing in the own place is preferredthe only goods and services. As such, organization should be able to market their products tonearby locations so that customer’s groups can be targeted and firm can achieve its objectivesand goals in effectual manner. 3
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2. Price- In the product and services is correct price is the challenge of the organisation. In themarketing is related with product of price. The price of product service the customer know thevalue of money. Money, a customer pays for a product as a price. Consumer not purchased theproduct of high price as the low quality of goodsand the price of heigh the loss of the customer.Price is the important function of marketing because it depends on price of product that howmany customers are willing to purchase it (Grönroos and Gummerus, 2014).3. Promotion- In marketing function promotions is vital part of the company. Promotion functioninclude sales promotion of product, advertisement of product and the promotion of social mediaetc Company promote the product is different channel like newspaper and interment use thepromote the product.Internet uses the company promote the product is very low cost and theresult of costumer wide up is the impact of the promotion .make effective sales and earn goodamount of revenue (Brassington and Pettitt, 2013).4.Product-The demands and needs of customer company manufacture the product make As a result,customers satisfaction will be accomplished by it in the manner through effective sales and goodquantum of revenue for its effective earning in the future. Company is main objective to thecustomer product is safety. Company is goods manufactured is called products. Products are twotypes first is tangible products and second is intangible products. Product represent is the valueof customer benefits. Product to sell the buyer is the money exchange. As such, the need ofcustomer according the product. 5. People-People essentials part of organisation is include employees, organisation culture andmanagement. People involved the product of sales and purchase in a marketing function. In thefirm is useful carry put the goods to potential customers then way to promoted and marketingeffectual as achieve the high profits as organisation.6. Process-The organisation sell its product and services to customer is various process the followingby the firm, is the process of the company effectiveness sales achieved more revenue andcostumer satisfaction. Process includes various elements, which are followed by firm to get the4
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