Analyzing Marketing Strategies and Innovation

The provided document is a collection of sources related to marketing management, service innovation, and customer experience. It includes research papers, articles, and online resources that discuss various aspects of marketing, such as the marketing mix, service-dominant logic, product diversification, and the impact of immigration on business environments. The document also touches upon disruptive innovation, the importance of social presence in online stores, and the role of dynamic capabilities in competitive advantage. Additionally, it provides information about real-world businesses and their marketing strategies, as well as insights into the New Zealand housing market and the effects of low interest rates.