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Introduction to Marketing Research

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Added on  2020-04-21

Introduction to Marketing Research

   Added on 2020-04-21

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Running head: MARKETING RESEARCH1Marketing ResearchStudents NameInstitution
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MARKETING RESEARCH 2Marketing ResearchIntroductionMarketing research is a crucial tool in business and it helps to connect with the targeted market directly. This research can be done in various institutions like in school and in churches. A marketing research will be carried out in Pioneer campus to look into a pressing need for a good design canteen store. In Pioneer campus there are several canteens and restaurants where students go for their meals. This canteen needs to be placed in areas where they are easily accessed by the students. However, the restaurants and the canteens require a better store design. A better store design should be one of the most concerns of the school management. The campus management should prioritize the store design as it helps in influencing the customer’s opinions and attracts them to purchase their goods.The students in Pioneer have their choice decisions concerning the design of the store on the campus. Every canteen inside the campus should be should offer fresh and safe food all the time. For the students to have a good perception of the restaurants the store manager should strategically design a building and position an image of a food stall. This store image includes the prices of the food, its location, its level of cleanliness and the store design and layout.Recognition of a good store design is very vital in businesses. Its image leads to students making their purchasing decisions and improves their eating preferences (Bagozzi, 1994). Nevertheless, every student has their own tastes and styles. Some are classy and prefer mouth-watering foods regardless of the prices. Hence in this campus store design affects the purchasing
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MARKETING RESEARCH 3decision of the students. This is the reason as to why the campus should consider its store design and come up with a better store image.When the design is better it makes the student visit more and more. In this research at Pioneer University, the researchers will consider store design and layout and how it affects its environment. The research will be conducted by fourth year’s human resource students. It is onlysupposed to be carried for one week. The students prepared a sensible budget including the cost of printing papers, cost of biros, cost of lunch and refreshments. This budget included the entire cost of anything the researchers needed.In order to meet the objectives of the research, the students doing the research formulatedquestionnaires (Craig and Douglas, 2005). These questionnaires were directed to all categories ofpeople. Through this way, the students will be able to find out whether Pioneer campus really needs a better store design. This research will bring about a great understanding and show how the store design is necessary to make investments in the campus canteen to attain student’s positive reaction.Research problemsThe research problem of a better store design deals mostly inHow often do the students in Pioneer campus eat in the campus canteen?In Pioneer what are the weekly allowances of the students?Find out what are the other factors that can affect the purchasing decision of students?How many students are influenced by the design of the canteen?What are the factors that contribute to a better design inside the canteen?Research objectives
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