Accurate and Effective Project Management for Unilever's Aroma Premium Launch

The project performance of Aroma Premium's launch in the existing market was successful, with the estimated cost and planned time period being accurately achieved. The use of PERT and variance analysis helped to monitor and evaluate the project's progress, ensuring that it was completed within the decided time limit and under the estimated cost. The project's outcomes have reflected a positive impact on Unilever's product range and profitability.

Introduction of Aroma Premium
EDSML Level-7 Unit 17 Project Development and Implementation for Strategic Managers

TABLE OF CONTENTS
Introduction......................................................................................................................................2
TASK 1.............................................................................................................................................2
1.1 Analyze the factors that contribute to the process of project selection.......................................2
1.2 Develop Outline Project specifications for the implication of new product..............................6
1.3 Produce a specification for an agreed project to implement a new product...............................7
2.1 Produce a project plan for an agreed project............................................................................10
2.2 Match appropriate resources to a project..................................................................................13
2.3 Costing of all resources required for implementing lunching of Aroma plan..........................16
2.4 Agreed timescales for the management and implementation of launching of Aroma..............19
2.5 Plan appropriate strategy for the implementation of a project.................................................27
TASK 3...........................................................................................................................................29
3.1 Implement a project in accordance with an agreed specification.............................................29
Human resource involvement.........................................................................................................33
3.2 Appropriate measures to monitor and evaluate the progress of new product launch project
and its outcomes.............................................................................................................................33
3.3 Monitor the implementation of a project..................................................................................35
Task 4..............................................................................................................................................38
4.1 Analyze the outcomes of a project in terms of the original project specifications...................38
4.2 Evaluate the outcomes of a project...........................................................................................39
4.3 Justified recommendations for improvements..........................................................................40
Task 5..............................................................................................................................................40
5.1 Report of all project procedures used.......................................................................................40
AC 5.2 Outcomes of the project in presentation.............................................................................42
Conclusion......................................................................................................................................54
References.......................................................................................................................................56
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INTRODUCTION
Project development is part of project management in which transportation takes place along
with improvement through construction. For effective development and implementation of
projects it is important to form appropriate and meaningful strategies. On the other hand,
project is a temporary task which is designed to form a unique and innovative product or
service. Project development and strategic management are interrelated to each other and
their combination gives produce a meaningful and unique product (Boulmetis and Dutwin,
2014). The current research project is based on project management in which it focuses on
Nexus Ltd. which is a management consultancy and training company based in London. This
organization provides support to their clients for developing business in different areas
especially in the launch of new products and services. Unilever is a client of Nexus and wants
to launch its Aroma Premium perfume in UK. Therefore, entire research will focus new
product launch project of Unilever in London by Nexus. In the end, study is concluded in the
form of summary which includes major outcomes and key findings. Research will focus on
planning, implementation and evaluation of project outcomes and reviews.
Major goal of this project is to introduce a new premium perfume in the UK market for loyal
customers. For attaining this goal project manager will focus on different objectives such as
diversification and increment of the product line. To increase the salesand profitability of the
organization and to develop a strong brand image in the UK market, etc.
Reason behind the selection of this project is that organization wants to expand its business in
UK market as well as also want to expand its premium product line (Davenport, 2013).
Appropriate planning and management of the different activities before and after the
production of Aroma perfume, organization can attain all the above discussed objectives in an
effective manner.
TASK 1
1.1 Analyze the factors that contribute to the process of project selection
Nexus ltd. is working for Unilever to launch a new perfume called Aroma Premium in the
market. Unilever aims to launch Aroma perfume in the UK market as along with lots of other
products and services in the market mainly through big retailers in the UK. This product will
attract premium customers because its unique quality as high quality raw materials will be
used in the production. Organization will use only natural resources for producing this
perfume but assure about the go green concept as well as sustainable development of the
2

company. In addition, company will use plant and flowers as a source of essential oils and
aroma compound (Restuccia and et.al, 2015). Its packaging will also be a unique feature
because company will use crystal bottle with silver coated cap for presenting the rich and
premium look of the perfume. Along with this company will assure about the appropriate
storage of fragrance in packaging.
Rational: Unilever wants to launch Aroma Premium perfume in UK. Major reason behind
this project is expansion of the business. Along with this, organization wants to diversify its
business in new product line also. So, organization has selected this project because it helps
in increasing financial performance of Unilever as well as also helps in developing good
image in mind of customers. So, for getting success and good return on investment Unilever
has decided to launch Aroma Premium perfume in UK. Regarding this, Unilever has hired
Nexus Limited which is a management consultant and will help in developing plan for
launching this product into market (Davenport, 2013).The entire project will be based on
following aim and objectives:
Aim and Objectives:
Aim:
Major aim of this project is to launching aroma premium perfume of Unilever in UK
market.
Objectives:
 To determine different factors that can affect the launch of aroma premium perfume in
UK market.
 To introduce project plan for launching aroma premium perfume in UK market.
 To estimate the required investment and cost for produce launch of aroma premium
perfume.
 To discuss major impacts of aroma premium perfume on Unilever.
Research methodology: Nexus ltd. will use suitable methods of investigation which will help
in collecting facts and figures about new product launch project. Following methods will be
used by researcher at the time of developing project plan for launching aroma perfume in UK
market:
 Data collection: Nexus limited will use appropriate methods for collecting suitable
information for launching Aroma Premium perfume in UK market. Management
consultants will use primary and secondary data collection methods for getting
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information about customer’s needs and requirements, market trends, competitor’s
strategy, etc. For collecting primary information researcher will use questionnaire and
survey methodology. It will help in collecting new and fresh information about the
research subject (Restuccia and et.al, 2015). For collecting secondary information
author will obtain facts and figures from different sources such as websites of
competitors, journals, books, etc. Data collection process will play important role in
developing project plan for launching Aroma Premium perfume in UK.
 Market research: at the time of analysing market researcher will focus on existing
competitors and their strategy. It will helps in developing marketing and production
planning for this project. For analysing market researcher will use appropriate
techniques such as swot and pestle analysis. These methods will help in analysing
internal and external market of Unilever in effective manner.
 Competitors: at the time of launching aroma perfume into the market Unilever will
face a very tough competition from existing companies (Kerzner, 2013). Major
competitors will be Procter & Gamble, Revlon, LOreal, Zacobi, etc. competitor
analysis will help in determining various strategies of competitor which will play
important role in developing own strategy.
There are number of factors that management consultant at Nexus ltd. needs to consider for
the successful launch of the Aroma perfume, and some of these are as flows; Financial Factor: Finance is the backbone of each business and this helps to make
financial decisions especially for the launch of new product or service. As management
consultant for Aroma various financial aspects that may need to consider to come up on
the decision for example payback period, internal rate of return, profit and loss,
consideration of inflation impact over the project time, impact of recession on project,
depreciation of assets and money over the time period. All these financial factors needs to
be considered well in advance and should add up in the cost of the project to make sure
that all finances are arranged in the beginning. All financial factors need to get agreed
with the client. As of the launch of Aroma £100,000 are set to invest. This involves all the
costing of technical resources, human resources, and any other costing factor that may
effect on the financial statement of the project file. Marketing Factor: While formation of any new product launch, Nexus ltd. needs to focus
on marketing factors to determine customer needs, innovativeness, competition,
substitutes, etc. Nexus ltd. should advise Unilever about pricing strategy of Aroma during
4

the launch period and then after the launch, they also work on product life cycle, impact
of new product on customers, market structure, size of market, and to identify target
audience etc. Most of the Unilever products are available through well-known UK
retailers, and Nexus will help launch the Aroma using the same marketing strategy to
make sure all stakeholders are satisfied and can play their role in the success of the
launch. Technical Factors: Manufacturing process of perfume includes different processes such
as collection, extraction and aging, etc. these procedures require latest technologies so,
management consultants of Aroma perfume needs to focus on these technologies also.
Nexus should also shed light on different type of techniques, machines, software,
applications including their installation cost for this project (Johnson, 2015). Cost: Nexus Ltd. will pay appropriate attention towards the management of cost because
inappropriate management will increase the total cost of the product which leads high
price and low demand. It will have negative impact on total income and sales. So,
organization will use appropriate method of costing such as activity based costing for
allocating financial resources on different activity which will reduce the total cost.
Including this, Nexus needs to reduce the unnecessary cost burden, defects and wastage
of resources which will help in reducing the total cost of the Unilever. Time scale: Before the selection of project it is important determine required timescale
needed for successful competitions of that particular project. Unilever has sufficient time
for launching Aroma in UK market and has decided to move towards this project. There
are number of techniques which can be used by Nexus ltd. such as scheduling, PERT and
Gantt chart, etc. Resources: Project management is all about managing all resources carefully. Thus,
Nexus ltd. needs to focus on identification and arrangement of all necessary resources in
effective manner. Nexus should assure about that weather all the resources which are
required for this project is available or not (Davenport, 2013). Including this,
management consultant needs to assure that Nexus ltd. must be capable enough to
managing all resources such as financial, human, technological and operational resources. Quality: Management of quality of products and services is significant for satisfying
customer’s expectation by providing valuable product for their purchase money. For
maintaining high quality management consultants needs to focus on reduction of defects
and wastage of resources. As per the management consultants of Aroma perfume,
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Unilever can use six sigma analyzes because it is one of the important tools for managing
quality by reducing defects in total production of Aroma perfume.
 Target market: Aroma Premium is an extension to Unilever’s premium products line-up
as result this product will target high end customers who prefer expensive product and
Aroma will be available in high profile area and store in London such as, Harrods,
Westfield Shopping Centre and The Perfume Shop.
After considering all these factors the purpose of this project is to expand Unilever’s product
line and business in UK market. Aroma Premium will help in diversify its business in
different product line. It provides an opportunity to improve financial and economical
position of the Unilever against its rival. Along with this, Aroma will help in attaining
mission of Unilever which is ‘feel good, look good and get more out of life’. .
1.2 Develop Outline Project specifications for the implication of new
product
The current project is based on the new product launch project of Unilever. Regarding
this, it, Nexus Ltd. will help in completing this project in effective manner. Project will
comprise planning, implementation, analysis, evaluation and review of findings of the new
product launch project of Unilever by Nexus. Below are the project specifications for Aroma
perfume; Cost: New product launch project will be connected with various types of cost which
are required to manage at the time of launching. These costs include labour cost,
technological cost, marketing cost, etc. The estimated cost of this project will be
£100000. Time-scales: The time required by this project for completion is 70 days for all phases
of the project starting from Generation of Idea to commercialization. Resources: Nexus Ltd. will require different resources for launching Aroma premium
of Unilever in the UK. This includes human resources, financial resources and
technological resources (Schwalbe, 2013). Human resource for this project will
comprise Marketing Manager, Project manager, Technical staff, Admin officer and
Contract officer. Funds are the major financial resource for this organization and these
are required for purchasing machinery, computer systems and other technical
equipment for this project. Quality: Quality plays important role in product launching. The quality of the product
6

should be properly measured by the company by using various quality techniques
such as six sigma, Lean methodology, total quality management, etc (Chengand
Teizer, 2013). For the current project, manager will use the Total Quality management
approach and six sigma analysis. Because, TQM will help in managing, controlling
and monitoring quality of the product and services in effective manner. Monitoring of the project: Monitoring the progress and performance of each and
every task and activity is one of the major requirement of this project. So, project
manager will use Gantt chart for monitoring every activity. It includes activities and
duration which is required for completing different task. So, it helps in monitoring the
progress of the new product launch project in effective manner. So, project manager
will use this method and manager is totally accountable for the monitoring session
because manager is capable enough to identify the any required changes in the
implementation for improving the performance of new product launch project
(Restuccia and et.al, 2015).
 Stakeholders. For this project major stakeholders include customers, employee,
shareholders, government and competitors. Project manager and Unilever needs to
focus on needs and requirements of customers towards this Aroma perfume.
Management consultants of Unilever need to assure about the health and safety of
customers at the time of using this product. Including this, Unilever should provide
appropriate benefits to every employee for improving their outcomes. In addition,
organization needs to provide suitable dividend to shareholders for their invested
funds. Along with this, company should follow all rules and regulations of the
government which have developed for health and safety of customers and Aroma
perfume. Therefore, Unilever needs to focus on interest and power of every
stakeholder at the time of launching Aroma perfume.
 Outcomes of any previous experience, Project manager has conducted large number
of projects related new product launch in different products category. So, he has
experience of project outcomes. As per the experience delay in project completion is
one of the major problems for such kinds of project. However, for this product project
manager needs to be very careful and assure about the completion of each and every
task on time because it is the first time he involved in Launching of a perfume.
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1.3 Produce a specification for an agreed project to implement a new
product
The objective of this product is to expand Unilever’s premium product line and
business in the UK market. This product will help in diversify its business in different
product line. It provides an opportunity to improve financial and economical position of the
organization. Along with this, this product helps in attaining objectives of Unilever in proper
manner. The specifications for Aroma Premium are as follows. Success and Failure Criteria: There are number of factors which can affect success
and failure of the project. Success criteria focuses on different functions, features,
timescale and operational standards, etc. completion of the projection time and with
estimated cost leads successful completion of this project. On the other hand there are
number of factors which can negatively affect the performance of project plan and it
will lead failure of aroma perfume project. These factors include lack of involvement
of employees, incomplete requirements and specification, lack of resources and
technical incompetence, etc. so, at the time of developing a project plan Nexus limited
needs to focus on all these factors in effective manner (Davenport, 2013). Integration of human and material resources for success: Involvement of human
resources is required for completing different activities of project on time. Similarly,
appropriate arrangement of material and other resources are also necessary for
launching aroma premium perfume in UK market. Inappropriate integration of human
and material resource can delay the entire project (Johnson, 2015). So, management
consultants of Unilever need to focus on appropriate allocation of all these resources
in effective manner.
 Cost: Total estimated cost of this project will be £100,000 this cost is mainly based on
previous product launch experience and will start from beginning of the project to
until closure of the project. Moreover, estimated 14.23% cost will be incurred from
technological resources and transportation, 55.7% from salary, 10.07% from
administration and 20% for advertising and promotion of Aroma premium.
Table 1: Cost Specification
Particular Cost £ Cumulative Cost
Staff salaries 55700 55700
Marketing materials 10070 65770
Advertisement 20000 85770
Technical resources 430 86200
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Transportation 13800 100,000
Total Cost Estimated £100000
 Human resources: For formulation of this product, major human resources will
include project manager, Marketing Manager, Technical staff, Admin officer and
Contract officer. In which, project manager will be responsible for developing
appropriate budget, allocation of resources and effective time management which will
help to reduces the total cost of project. Manager needs to allocate every task as per
the field and expertise of workers (Kerzner, 2013). By deciding schedules according
to the time-scale of project for each task, organization needs to develop a project plan
for new product launch. Project manager needs to decide the technologies required for
product formation and launching which also reduce the time and cost. Marketing
manager is accountable for advertising and promotion for the launch of new product
in the London market. Along with this, manager of marketing department needs to
take decisions for hiring of new employees and training regarding this project. Health
and safety of employees is also prime responsibility of manager which he needs to
follow (Davenport, 2013). Marketing manager will use social media and digital
marketing activities for the promotion of aroma premium perfume. Technical staff
will be responsible for managing all activities related to technology. It will help in
improving the production and operation of the company. Admin officer will have a
responsibility of maintaining all records and document of entire project of new
product launch of Unilever. Further, Contract officer will be accountable for
completing each and every task on time for completing the contract of project on
specific and given deadlines.
Role Person required
Project manager 1
Project Launch Coordinators 2
Marketing managers 2
Area Managers 4
Sales Managers (in shops) and Sales assistant 35
Logistic manager 1
Transportation manager 1
Admin staff 5
Technical staff 3
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Contract officer 1
Table 2 HR Specification
 Timescale:
Estimated time to complete this project effectively, formulated based on our previous product
launch experiences. As per the estimation this project will be completed in 70 days. As per
this estimation project manager can allocate time to every activity of this project. These
activities and their respective duration are as follows:
Table 3: Specification for timescale (for more information please see page no 9)
Activity Timescale
Generation of Idea 9 days
Screening of different available options 13 days
Evaluation of idea 9 days
Analysis of Unilever business 19
Implementation of idea 15 days
Commercialization 16 days
 Stakeholders The major stakeholders of launching of new Aroma perfume are
customers, shareholders, employees, owner of the company and government. At the
time of launching of new perfume, the interests of all stakeholders will take into the
consideration.
Stakeholders Interests
Customers Ensure product safety
Shareholders Better dividend/increase sale or profit
Employee Work place safety/better salary
Government Timely tax payment/respect to the law of the
country
Table 4 Specification for Stakeholders
2.1 Produce a project plan for an agreed project
Project planning and monitoring:
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The current project is based on launching aroma premium perfume into UK market.
For developing this plan management consultants will use appropriate methods which are
PERT (Project Evaluation and Review Techniques). This method will be appropriate because
it will help in identifying specific activities and mile stones for entire project. Along with this,
it will focus on determining proper sequence of all activities and estimating appropriate
duration for completing each task. Therefore, this is an important method for developing a
new project plan for launching aroma premium perfume into market. Similarly, Gantt chart is
a most suitable method for monitoring all activities of project plan (Restuccia and et.al,
2015). It helps in conducting regular monitoring of progress of each and every activity of the
project. It includes activities and required duration for completing these activities in effective
manner.
Risk analysis:
Risk analysis is process of identifying and quantifying different types of risks and
uncertainties which can affect final outcomes of the project of aroma premium perfume. Risk
analysis has reflected that there are number of risks which can affect the entire project such as
lack of resources, inappropriate estimation of time, delay in project completion, technology
changes, lack of management and control, etc (Davenport, 2013). All these uncertainties may
affect the final outcomes of the entire project. So, management consultant Nexus ltd. needs to
focus on appropriate management of all these risks. It will help in improving overall
outcomes and final results of the project.
Project plan for launching aroma premium perfume in UK market:
Project plan leads to proper planning of activities with their time of completion. Along
with this, project planning focuses on aim, objectives, timescale, deliverables, milestones,
quality standards and control, etc. According to the assumptions management consultants
have estimated that aroma premium perfume launching project will be completed in 70 days.
Major milestones of this project are generation of ideas, screening, evaluation, analysis,
implementation and commercialization, etc. along with this, management consultants also
focuses on developing appropriate plan for assuring about attaining al quality standards.
Therefore, project plan which is required for launching of Aroma are explained below with
time period (Kerzner, 2013).
Table 5: Project plan
Activity Activity Time needed Predecessor
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No
Launching of Aroma Perfume 70 days
0 Generation of Idea 9
1 SWOT Analysis 6
2 Brainstorming 3 1
3 Screening of different available
options
13
4 Customer analysis 6 2
5 Competitor analysis 3 2
6 Market Analysis 7 1
7 Feasibility analysis 5 6
8 Defining scope of the project 1 6,7
9 Idea selection 1 6
10 Evolution of idea 9
11 Developing launching plan 7 9
12 Testing of new product 2 11
13 Defining features of perfume 2 11, 12
14 Analysis of Unilever business 19
15 Research on existing market 8 1,6
16 Forecasting of sales 3 15
17 Break-even analysis 3 16
18 Pricing decision 1 16
19 Developing marketing and
promotional strategies
5 17,18
20 Implementation of idea 15
21 Launching planning 5 19
22 Selection of launching technique 4 21
23 Prepare logistic plan 6 22
24 Commercialization 16
25 Negotiation with distributors 3 23
26 Promotion and advertisement 10 19,25
12

27 Launching of Aroma 1 26
28 Start packaging & distribution 4 27
29 Project Closure 1 28
Figure 1 Gantt chart
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2.2 Match appropriate resources to a project
The resources required for product formation are human resources, financial resources,
technological resources etc. which are explained below.
Workforce Planning:
It is a continuous process which needs to manage the organisational work by effective
allocation of task to employees. It is one of the essential task which helps in effective
achievement of objectives. The persons required for launching of Aroma are- project
manager, marketing manager, technical staff, and admin and contract officer. The roles and
responsibilities allotted to these members helps in proper development and implementation of
launching of Aroma.
Human resource Roles and responsibilities
Marketing
Manager
Personnel management, planning, budgeting, brand development,
maintain public relationship and manage daily activities.
Project manager Leading project team, project planning and controlling, developing
project plan, risk assessment, monitoring project progress and
performance of staff, project training and managing project triangles i.e.
time, scope, quality and cost (Stark, 2011).
Technical staff Installing and configuring computer hardware systems, applications and
software, monitoring computer working and networks, testing and
evaluating new techniques, setting up new accounts and profiles,
diagnosing, troubleshooting the problems and handling them
Admin staff Supervise working of staff, management of resources, manage and
evaluate daily activities and helping on accounting related activities etc.
Contract officer Keep the records about contractual work, provide effective guidance to
project manager whenever require etc.
Transportation and
Logistic manager
Will use IT system to manage stock, distribution cost and managing
delivery time etc.
Sales manager and
sales assistance
Helping on analysing and controlling the sales of product
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Area manager Monitoring and reaching target set for each area, recurring and training
staff in need
Project Launch
Coordinators
Projects launch coordinators responsible for helping project managers in
leading the project in all aspect. He/she will help project manager in
achieving customers satisfaction in conjunction with the achievement of
the project
Contingency factors:
Contingency can be regarded as a negative economic event which can occur during product
development or implementation. These factors include strategic, tactical, operational and
contingency factors which influence company's strategies regarding product formation. By
analysing these factors, manager plans alternatives to handle any risk or problem. By
studying these factors, manager achieves their responsibility of organisational design which
includes strategy, environment, size, age and technology. These factors prevents from
wastage of time, money and resources and leads to achievement of objectives in proper
manner (Borghoff and Pareschi, 2013).
Technological Resources:
For developing a plan of lunching of Aroma for Unilever, the different kinds of technology
resources are required. The name of the important resources is computers, hardware and
software, internet, telephone and electricity etc. With the help of the new software, the
lunching plan of Aroma will be effectively form. By creating the pages on the social media
and other sources, the launching will be done in appropriate manner.
Equipment’s
Hardware and Software
Scanner and printers
Backup Facilities
Internet and telephone
Electricity
Financial Resources:
15

For launching Aroma Premium, Unilever needs to invest money and for this they needs to
decide their source of finances such as, company’s profit, loan from bank, credit from market,
sponsorship, etc. Financial manager at Nexus Ltd. (admin office) will help Unilever to decide
the budget according to the activities takes place during product launching. This budget helps
in proper allocation of resources with their total costing. By analysing each and every cost,
company can able to take decision that whether it is capable to market the planned product or
not.
Financial Resources
Bank Loan
Retail Earning
2.3 Costing of all resources required for implementing lunching of Aroma
plan
As per the Management Consultant, the costing of the resources required for implementing
the lunching of Aroma premium are as follows.
Human Resources:
Numbers Human Resource Full amount of
Estimated Salary
(£)
1 Project Manager 17450
2 Project Launch Coordinators 8000
16

2 Marketing Manager 13800
10 Technical Staff 1500
4 Area manager 4000
35 Sales manager and sales assistance 1000
1 Contract Officer 6000
5 Admin staff 1500
1 Transportation and
Logistic manager
2450
17

Total Estimated £55700
Project manager is one of the important human resources which will play important
role in each and every activity of the project planning. So, management consultants need to
pay highest and appropriate amount of salary as per skills, roles and responsibilities. So,
Nexus has decided to pay £17450 to project manager for entire project. Including this, other
human resources are also very important for completing entire project so, management
consultant will spend appropriate amount of money is paying salary to each and every team
members (Davenport, 2013).
Technological Resources:
Equipment’s Estimated Cost (£)
Hardware and Software 4500
Backup Facilities 5000
Internet and telephone 120
Electricity 150
Total 430
As per the above discussion the current project is required £10200 for satisfying needs
and requirements of technical resources. This amount will be spend by Nexus limited to
purchase different technical resources such as Hardware and Software, Backup Facilities,
Internet and telephone and Electricity, etc.
Cost of Other resources
Particular Estimated Cost (£)
Marketing materials 10,070
TV advert 15,000
News paper 3,000
Social Media 2,000
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Transportation 31,920
Total Cost 61,990
Unilever’s Source of Financial Resources
Financial Resources Estimated Cost (£)
Bank Loan 20000
Retail Earning 80000
Total 100000
The estimated costing of the resources helps in proper allocation of resources with effective
time management for completion of this project(Restuccia and et.al, 2015).
2.4 Agreed timescales for the management and implementation of
launching of Aroma
The proposed project is relating to launching of new Aroma perfume where the major
milestones of this plan are Generation of Idea, Screening of different available options, and
Evaluation of idea, Analysis of Unilever business, and Market research, Implementation of
idea and Commercialization. These are activities contain some sub tasks that helps in
implementing the plan in right manner and achieve the objective of the project.
For deciding the time-scale for management and implementation of the project, Gantt chart is
used. Gantt chart is a graphical representation which shows the starting and finish dates of the
activities taken place for the project development (Lehmann. and et.al, 2013) in this project
no activities will take place during weekend and from 23rd of December to until 4th of January
there will be Christmas and New Yearholiday and these holiday and weekend are excluded
from this project’s activities duration. The Gantt chart and table of activities for lunching of
Aroma are as follows:
Activ
ity
No
Activity Time
needed
Beginnin
g on
Finishing
on
Predeces
sor
Resources Cost £
Launching of Aroma 70 days 5/10/15 14/1/16 Nexus Ltd. Estimat
19

Perfume Project ed total
cost of
the
project
100,000
0 Generation of Idea 9 5/10/15 15/10/15 4,000
1 SWOT Analysis 6 5/10/15 12/10/15 Project
managers, and
admin office
2,400
2 Brainstorming 3 13/10/15 15/10/15 1 Marketing
Manager and
Project
Manager
1,600
3 Screening of different
available options
13 13/10/15 29/10/15 8,000
4 Customer analysis 6 16/10/15 23/10/15 2 Marketing
managers,
project launch
coordinator
and sales
manager, sales
assistance
2,000
5 Competitor analysis 3 16/10/15 20/10/15 2 Sales
assistance,
marketing
managers and
technical staff
2,000
6 Market Analysis 7 13/10/15 21/10/15 1 Marketing
manager, area
managers and
admin and
technical staff
3,000
7 Feasibility analysis 5 22/10/15 28/10/15 6 Admin staff 100
8 Defining scope of the
project
1 29/10/15 29/10/15 6,7 Marketing
manager and
400
20

Project
managers
9 Idea selection 1 22/10/15 22/10/15 6 Marketing
manager and
project
managers
500
10 Evolution of idea 9 23/10/15 4/11/15 6,100
11 Developing launching
plan
7 23/10/15 2/11/15 9 Marketing
managers,
Project
manager and
project launch
coordinators
5,000
12 Testing of new product 2 3/11/15 4/11/15 11 Sales manager
and admin
staff
100
13 Defining features of
perfume
2 3/11/15 4/11/15 11, 12 Marketing
managers
1,000
14 Analysis of Unilever
business
19 22/10/15 17/11/15 8,800
15 Research on existing
market
8 22/10/15 2/11/15 1,6 Project
manager,
marketing
manager, area
managers and
technical staff
4,000
16 Forecasting of sales 3 3/11/15 5/11/15 15 Sales
managers,
admin staff
500
17 Break-even analysis 3 6/11/15 10/11/15 16 Admin staff 300
18 Pricing decision 1 6/11/15 6/11/12 16 Project
manager,
marketing
manager
1,000
19 Developing marketing 5 11/11/15 17/11/15 17,18 Project launch 3,000
21

and promotional
strategies
coordinator,
marketing
manager and
20 Implementation of
idea
15 18/11/15 8/12/15 10,000
21 Launching planning 5 18/11/15 24/11/15 19 Project launch
coordinator,
project
managers,
area manager,
and marketing
managers
6,000
22 Selection of launching
technique
4 25/11/15 30/11/15 21 Project
managers,
marketing
managers
2,000
23 Prepare logistic plan 6 1/12/15 8/12/15 22 Project launch
coordinators,
transportation
and logistics
managers,
contact officer
2000
24 Commercialization 16 9/12/15 30/12/15 61,300
25 Negotiation with
distributors
3 9/12/15 14/1/16 23 Contract
officer,
transportation
officer
2,000
22

26 Promotion and
advertisement
10 14/12/15 7/1/16 19,25 Project
manager,
Marketing
managers,
sales
managers.
23,000
27 Launching of Aroma 1 8/1/16 8/1/16 26 Project
manager
2,000
28 Start packaging &
distribution
4 11/1/16 27 Logistic and
transportation
managers
33,500
29 Project Closure 1 14/1/16 14/1/16 28 Project
Manager,
Contact
officer
800
23

Gantt chart for Aroma Launch
Figure 1: Gantt chart & Critical Path for Aroma Launch (figure 1of 3)
24

Figure 2 Gantt chart & Critical Path for Aroma Launch (figure 2of 3)
Figure 3Gantt chart & Critical Path for Aroma Launch (figure 3of 3)
Critical path=
25

Table 6: Critical path
Critical path Total duration for completing the project
6,7,8,3,3,5.5,4,6,3,10,1,4,1 66 days
2.5 Plan appropriate strategy for the implementation of a project
In order to plan an appropriate strategy for the implementation of this project manager can
use PRINCE 2 methodology, Prince2 is a standard embodies which is established and proven
effective project management tool. It directs project manager through all the fundamentals for
running a successful project (Turley, 2009). Process within Prince2 is designed to adapt to
projects of any size and take manager from planning the project to deliver its product. Process
in prince2 methodology involves the following process.
Figure 4: processes in PRINCE 2 methodology
First stage of this process is starting up a project where Unilever has decided Aroma Premium
to be launched in the current market. For this, the next stage is initiating the project where
Nexus Ltd. has conducted a market research, competitor analysis, feasibility study etc. After
this, launching of new Aroma perfume has to be directed and controlled by the project
manager. Last stage of PRINCE 2 Process is closing up project where a plan to launch Aroma
in the market is ready to implement.
In this context, PRINCE 2 will help in reviewing of the launching plan so that new changes
26
startingupaprojectInitiatingaprojectControllingastageManagingproductdeliveryManagingstageboundaryClosingaproject

can be made to make the plan more effective. Along with this, the risks and their impacts can
be identified thus quality of plan can be maintained.
On the other hand, with the help of PRINCE 2 Principles Nexus Ltd. can define the roles and
responsibilities of the various team members. In addition to this, the launching plan can be
manage in more effective manner. It will assist the project manager to develop some
strategies that can help in promoting of Aroma Premium.
The strategies used for implementation of the project are explained below. Prepare the infrastructure: For implementation of the project, it is necessary that the
infrastructure of the department such as marketing should be at place. It includes
proper selection of workforce along with hardware, software and other devices
necessary for this project. It is important that infrastructure should be according to the
requirement of the project. Coordinate with the organisations involved in implementation: All the departments
of the company need to coordinate with each other at the time of implementation of
launching of Aroma. There should be proper communication system among top
responsible personnel in this project to make the implementation process a success
(Mochal, 2003). Conduct training: Nexus Ltd. needs to plan for the training if necessary before the
implementation of launching of Aroma Project so that employees can learn and get
information related to the project and can use it during their participation in this
project. Training should be in proper manner which includes appropriate training
methods and approaches with active participation from employees. Implement launching of project Aroma perfume: In this stage, the project is
implemented for testing by Nexus Ltd. As project is new for the company so it will be
finished in a thoughtful manner. It should contain all the components related to the
working and operations of the company such as hardware, databases, program code,
etc (Nexus. 2015). Convert the data: After implementing the plan, the different information has collected
from the market research and convert that data into the valuable information. With the
help of this, the modifications in the existing plan can be made and make it more
effective. Final Verification: The final plan of launching of Aroma has tested for final results to
know whether it is working properly or not. It consists of checking to make sure that
27

everything is right and operating in the manner it was expected by Unilever.
Outcomes show that the project is appropriate as per the expectations.
 Monitor the system: Nexus Ltd., needs to monitor the launching of Aroma effectively
and ensure that it has meet the objectives of Unilever. If the plan has not worked in
proper manner or customer shows less interest than the new changes could
implemented.
TASK 3
3.1 Implement a project in accordance with an agreed specification
Project planning includes number of stages for launching aroma premium perfume in UK
market. For implementing this project plan in UK market management consultant needs to
make appropriate plan for execution of this project.
Implementation plan:
Figure 5: Implementation plan
As per the above diagram project manager needs to focus on different stages for
appropriate implementation of project plan. As per this process, project manager will develop
appropriate list of all tasks of the project which will be required for launching aroma
perfume. As per these tasks manager needs to arrange appropriate resources for completing
these activities. Major activities of this project include generation of ideas which require
skilled and experienced employees because this activity focuses on SWOT analysis and
28
ListoftheprojecttaskPriorityMilestoneAllocationofresourcesPercentagecompletedStatusofeachandeverytaskEarliststartLatestfinishofeverytaskActualcompletiondate

brainstorming. According to the objective of the project, management consultants needs to
determine different milestone of the project plan which will play important role in assigning
priority of each task. It will help in completing entire project on time. In addition,
implementation plan includes number of activities which require appropriate allocation of
resources such as cost, time and personnel, etc. In this activity, adequate number of human
resources as compared to cost and time are required. Other activities of this project plan are
screening of available options, evaluation of ideas, analysis of Unilever business and market
research. Human resources and time are the major requirements in resources.
Implementation of ideas and commercialization of aroma perfume are considered as the
highly costly activities in this project (Davenport, 2013). These tasks will require appropriate
amount of funds. Therefore, each and every activity has its own requirement. Implementation
of Aroma lunch as per the agreed specifications will take place in the following manner.
At the time of implementation project manager needs to assess the progress of the
project. It can be assessed by determining percentage of completion of each activity. Along
with this, management needs to check status of each and every activity by reviewing earliest
start and latest finish of each activity. It will help in determini9ng the actual completion date
of the entire project. By which project manager can compare actual and expected
performance of the project. Therefore, all these activities of implementation plan will help in
successful execution of the project of aroma perfume launch.
Critical Path Analysis
29

Figure 1 Critical path of Aroma Premium Project
Table 7: Critical path
Critical path Total duration for completing the project
6,7,8,3,3,5.5,4,6,3,10,1,4,1 66 days
As per the critical path analysis project will be completed in 66 days which is the minimum
duration for completing the whole project. This path is getting from above mentioned figure
and considering those activities which are highlighted by black strip. It is the longest path and
30

minimum duration for completing this project.
Human resource involvement
For proper implementation and launching of Aroma Premium, major human resources will
include Project Manager, Marketing Manager, Technical staff, Admin Staff, Contract officer,
Project Coordinators, Sales Assistance and Sales managers. However, Sales assistance, sales
Managers, admin and technical staff will receive a small percentage of salaries from this
project as these human resources are not solely responsible for this project. Involvements of
HR are as follows.
Figure 6 Human Resources (for HR roles and responsibilities please see page 12)
3.2 Appropriate measures to monitor and evaluate the progress of new
product launch project and its outcomes
As per the Management Consultant, Monitoring and evaluation of new product launch
project will take the following process:
Monitoring and Evaluation during the project implementation:
This process is takes place before implementation of new product launch project
which consists of two project cycle phase Project preparation and Project Implementation.
The tools required for monitoring and evaluating the progress of project preparation phase are
economic, financial and institutional analysis; baselines; Logical framework; Monitoring and
evaluating plans. The results and process are documented for future use in the form of logical
31

framework and project proposal application. The results obtained in the end during these
phases are related to the design of system, transparency and active participation of
employees. Similarly, Project Implementation is monitored and evaluated by tools such as
supervision events, performance reviews and implementation plans. Monitoring and
evaluating reports, implementation schedules and financial progress report are documented
with the outcome obtained with respect to the execution, performance and participation
(Process of Monitoring and Evaluation, 2015).
Measures to monitoring and evaluation:
There are different measures to monitor and evaluate performance of the project.
These measures include time, cost and overall performance of the project. Project manager
can measure the project completion time which helps in determining that whether project is
running on time or not. Along with this, by measuring cost of the project, management
consultants can decide that project is completed as per the estimated budget or not. Overall,
these measures will help in analysing the performance of the project in more effective
manner.
Tools for monitoring project:
There are various tools of measure to monitor and evaluate the progress of launching
of new Aroma Perfume project which are as follows.
1. PERT: With the help of critical path and PERT diagram, project manager of
launching of Aroma will ensure that whether the plan is running according to the
planned schedule or not. A program evaluation review technique (PERT) chart shows
a graphical design of a project as network diagram containing of numbered nodes,
demonstrating events in the project linked by labelled vectors show task in the project,
the direction of the arrows on the lines specify the order of the each tasks. The project
PERT chart as follows
2. Variance analysis: By using variance analysis, the performance of launching of new
Aroma Perfume project plan will be monitor and evaluated in right manner. By
calculating the difference between actual cost and estimated budget, variation between
two values can be determined.
Monitoring and Evaluation after the project implementation:
In this process, monitoring and evaluation is done by project team and manager after the
implementation of Aroma launch project. This consists of the last phase of product life cycle
i.e. project completion and project is executed after this stage for testing purpose. The tools
32

required for measuring the evaluation are ex-post evaluation and impact assessment. The final
report after completion is obtained and documented for future use and to compare the
previous performance with the performance after introducing new product for UK customers.
It also contains the information related to any improvement in project designs, policies,
strategies and portfolios. The changes are implemented in the project after proper testing by
testing team to improve the performance and quality (Sabale and Dani, 2012).
3.3 Monitor the implementation of a project
For better results and expected outcomes it is essential to monitor the implementation and
execution of new launching of Aroma Perfume project. Project manager can use various
methods and techniques to monitor the progress of the implemented system. These methods
and techniques include Gantt chart, Work Breakdown structure and Variance Analysis which
are explained below in respect to the Aroma project.
Gantt chart:
By using this technique, project manager and other supportive members can monitor and
control the activities takes place during project implementation of new launching of Aroma
Perfume project. They can analyze whether the activities are completing on their decided
time or not with the expected results. These all reflects the performance and quality of the
system as per the working environment. It helps in identifying the loopholes so that project
manager can make any changes if necessary during the project (Reed and Knight, 2013).
33

Figure 1: Gantt chart
Work breakdown structure:
Project Manager can use this technique to divide the activities into the sub activities. This
structure breaks the new launching of Aroma Perfume project into phases, deliverables and
work packages for proper management and monitoring of all the activities. The activities of
new product launch project divides into the sub activities which helps in completion of each
task on the decided time with the appropriate outcome (Kerzner, 2013).
34

Figure 1: Work breakdown structure
Variance Analysis:
Variances analysis is finding out the difference between planed and actual performance. This
is a tool which helps in budgeting of the product as per the performance. Project Manager can
analyze the planned and actual cost of launching of Aroma by this analysis. The cost
estimated by the project manager for the new product launch is £100000. The actual cost
reflected by the implementation plan for the product is £98200. The results obtained is that
actual cost is lower than the planned cost it means that allocation of resources by project
35
IntroductionofAromaPremiumGenerationofIdeaSWOTanalysisBrainstormingScreeningofdifferentavailableoptionsCustomeranalysisCompetitoranalysisMarketanalysisFeasibilityanalysisDefiningscopeofprojectIdeaselectionEvolutionofideaDevelopinglaunchingplanDefiningfeaturesofperfumeTestingofnewproductAnalysisofUnileverbusinessResearchonexistingmarketForecastingofSalesBreak-evenanalysisPricingdecisionDevelopingmarketingandpromotionalstrategiesImplementationofideaLaunchingplanningSelectionoflaunchingtechniquePreparelogisticplanCommercializationNegotiationwithdistributorsPromotionandadvertisementLaunchingofnewperfumeStartpackaging&distributionProjectCloser

manner is done in proper manner during launching of new Aroma Perfume project (What is
variance Analysis, 2015).
Task 4
4.1 Analyze the outcomes of a project in terms of the original project
specifications.
Variance analysis:
The outcome of the project represents the effectiveness and performance of it. Project
manager has measures the outcomes by using various techniques. From the proper
interpretation, it has been found that the actual outcome is different from the expected
outcome in a positive manner. The time estimated for launching of Aroma plan was about 2,5
months but as per the interpretation it has been found that, project is completing in 66 days
which is good for the company's growth. After proper research and analysis, it has been found
that the reason behind this success is the cooperative and coordinative work of skilled and
talented employees along with effective time management and proper communication among
them. The resources allocated by Project manager were accurate which prevents wastage of
resources and money. On the other hand, the estimated budget by Management Consultant
was £100000 and the project completed in £98200 which shows the proper allocation of
resources by using effectual strategies and methods. Nexus Ltd. uses, activity based costing
method which helps in completing the launching of Aroma project under the estimated cost.
By using this method, company was able to identify the actual cost of the activities related to
the project according to their actual consumption (Davenport, 2013). This process reduces the
cost of resources and utilizes them in appropriate way. Management Consultant along with
the project manager needed to design budget according to the activities of the project so that
they can control the extra expenditure and use the resources in right way. The factors with
their planned and actual performance are shown below.
Factors Planned Performance Actual Performance Variance
Time 70 days 66 days 4 days (Positive)
Cost £100000 £98,200£1,800 (Positive)
Quality analysis:
Cost benefits analysis is one of the major tools for analysing quality of the project
outcomes. It can be measured by the total investment on this project and overall benefits from
36

this investment for organization. As per the estimation overall investment of this project is
£98,200. It is beneficial for launching aroma perfume in the UK market. It will also
significant for increasing sales and customers of the organization. Along with this, it is also
beneficial for improving the overall performance of the organization.
Six Sigma Analysis has reflected that project manager has utilized all its resources in
appropriate manner. Along with this, project has completed on time and in estimated cost.
Rate of defects and wastage of resources were also very low. So, it has reflected that
management consultant have maintained the quality of the project in appropriate manner.
4.2 Evaluate the outcomes of a project
Project Evaluation and Review Techniques (PERT):
Figure 7: Project PERT chart
After the implementation and execution of the project, outcomes are evaluated by the
Management Consultant of Nexus using PERT. By the evaluation, it has been found that the
launching of Aroma is finished within the decided time and estimated cost. From this, it has
been seen that employees work very hard with proper team management. Each and every
employee and manager accomplish their objectives in an effective and efficient way. The
successful implementation of launching of Aroma, improved the lunching strategies of Nexus
(Schwalbe, 2013). With the help of this, Nexus has able to market new product in more
37

effective manner and create the awareness in the people about the uniqueness of product. It
has also increase the market share of the company as compare to its competitors.
Impact of Aroma Perfume on Unilever:
Launching of Aroma perfume in UK market is one of the beneficial project of
Unilever. It has positive impact on overall performance of the organization. It has increase the
product range of the organization and increase the number of customers for the company.
Along with this, it has helped in developing good image in customer’s mind about the
organization. Overall, this project augments the financial performance and profitability of the
company which will provide4 helps in increasing the future opportunities for the
organization.
4.3 Justified recommendations for improvements
During the implementation of the project, Management Consultant faces various issues and
problems. These issues and problems are needed to improve so that this issue can be avoided
next time and improves the performance of Nexus Ltd. Some of the recommendations are
explained below.
 Nexus should provide training opportunity for employees more frequently so that they
can enhance their knowledge.
 It needs to update its technological resources for improving performance of the
organisation- such as; a faster internet connection and updated version of computer
hardware and software.
 Company needs to improve their forecasting techniques in order to provide more
accurate estimation in regarding to time and cost for a project.
 There should be proper recording system of the activities from the start to finishing of
a project.
Task 5
5.1 Report of all project procedures used
To, Date 26/02/2016
The Director of Nexus Ltd.,
Subject: Project report on Aroma Premium Launch for Unilever
Dear Sir,
38

Here, I am presenting a brief project report on our newly completed project named
‘introduction of Aroma Premium’. The important information about the proposed project plan
is as follows:
Developing a project plan for launching Aroma Premium perfume of Unilever in UK
market is the major aim of this project. It has included different factors that can influence the
project selection process. The reason behind selecting this project was to improve our
lunching and marketing techniques of a new product in the existing market. These factors
were financial, marketing, technical, economical and legal factor. According to the research,
time, cost, resources and target market can also influence the project selection process.
Developing outline was the second part of project which has discovered that estimated cost of
the project was £100000 and estimated time was 70 days. For completing this project,
management consultant has used different types of resources such as human, technical and
other resources.
For launching of Aroma, we used various methods and techniques such as Gantt chart,
Variance Analysis, PERT and WBSetc. These methods have helped in developing,
implementing and monitoring the whole plan of aroma perfume launch project. Along with
this, project manager has allotted roles and responsibilities to different human resources as
per the skills and knowledge of personnel. Along with this, by using different costing
techniques, project manager has tried to reduce the total cost of project. Project Manager
monitored and evaluated the project after the implementation by using various tools such as
logical framework and by recording all the activities for future use.
Including this, implementation of the project plan was based on Prince2 Methodology
which has helped in implementing project in accordance with the agreed specification. For
analysing the performance of entire project, we have used critical path analysis and resources
histogram. Along with this, for monitoring the project performance, author has used PERT
and Variance analysis. The project estimated cost and planned time period helped in
achieving the expected outcomes in an accurate manner. Proper analysis of market,
businesses, customers and competitors has led to successful formation of this project and
from the outcomes of project; it is evident that our formation was accurate. Timely
monitoring of project helped us to improve our work performance by removing errors and
loopholes in the project. Outcomes of the project plan has reflected that we completed this
project effectively within a time frame of 66 days and with the actual cost of £98,200 which
is positive with regard to our project’s estimated cost and timescale. Overall, this project has
39

helped in increasing the product range of Unilever and in raising profitability and market
share of organization.
As results,
Yours faithfully
Safiul Alam Topadar,
Management Consultant,
Nexus Ltd..
AC 5.2 Outcomes of the project in presentation.
40

41

42

43

44

45

46

47

48

49

50

51

Conclusion
From the above study it has been found that combination of project management and strategic
management leads to development and implement of a project in accurate and effective
manner. The Nexus Ltd. has worked for Unilever to lunch Aroma Premium in existing
market. There are various factors such as cost, time, quality, etc. that played important role
during the development of this project. Development of project is only possible when it
includes suitable and accurate strategies for accomplishing various activities in planned time-
52

scale. Human resources, financial resources and technical resources plays important role for
developing launching of Aroma Premium in the market. There were many problems occurred
during the implementation of the project but these problems were reconciled by applying
appropriate changes. After proper monitoring and evaluation, it has been found that project is
developed within the decided time limit and under the estimated cost.
53

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