Introduction of Marketing

Introduction of marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing is an important function of the firm for selling and promoting its product.
Mark and Spencer is one of rising retail company in United Kingdom. Report emphasizes on
various strategies and Marketing Mix tool use by Mark and Spencer to attract customer and
increase profit shares.
MAIN BODY
1.Marketing
Marketing refer day to day activity of business in the field. It includes process of product,
communication with various stakeholder, delivering, exchanging etc. which help firm in gaining
customer and increasing their market share (Herhausen and et.al., 2020). Mark and Spencer is
one of rising retail company in UK and it uses various marketing mix to control and monitor
market of all location in the Britain.
7P's of marketing
7P's of marketing use by the firm to set goals and according to it react. In these strategies
are developed by the firm to take control over the market for example Mark and Spencer launch
clothes according to trend which help customers in following trend at good price on the other
hand firm's revenue increases.
Product:
Mark and Spencer emphasize on high quality product strategy with variety of range and
hence able to attract large number of consumers of UK.
Distribution System:
Company has highly active supply chain management system for example it delivers
product online within the time limit and hence able to increase customer satisfaction level.
Informing customers:
Digital marketing is used by the firm in gaining customers or promoting products for
example it use Instagram, Facebook, You tube blogger for attracting social media user and hence
able increase market share.
Price:
Mark and Spencer use competitive base price strategy for example it uses data of
competitor and according to that price of product is fluctuated.
People: