Marketing Report: Analyzing Nike's Solar BMR Calculator

This report focuses on the marketing of Nike's Solar BMR calculator. It begins with an introduction highlighting the importance of marketing and the product's innovative features. The report outlines the product's purpose, which is to introduce the calculator and its features to the market. The report includes a product description, emphasizing its unique selling points such as its solar-powered operation and portability. The report also details the target market segments (demographic, psychographic, and geographic) and provides an environmental analysis, examining political, economic, social, technological, and legal factors. The report concludes with a discussion on product licensing, outlining the steps involved in bringing the product to market, and includes a reference list of sources used. The report showcases the key components of a marketing plan for the new product.