The Toddler Warehouse Business Plan - Opportunity, Solution, Market, Competition, and Financial Plan

Introduction
Opportunity
Problem
Our children's education must begin sooner and earlier. The educational system is in disarray.
Those who have the financial means to engage private tutors and teachers to assist with their
children's education should do so.
Solution
The Toddler Warehouse is a full-service child care and development center for toddlers aged
three to five years old. The Toddler Warehouse will cater to the higher echelon of the market:
professional parents with two incomes. These parents are often concerned about their children's
development and will be ready to pay to have their children attend the best facilities available.
EXECUTIVE Summary
Market
Toddler Warehouse will provide child care and development for children aged three to five
years. The Toddler Warehouse will cater to dual-income professional families that are unable to
care for their children throughout the day due to job responsibilities. The Toddler Warehouse
will cater to families that want more than just babysitting; they want their children to be engaged
in a program that promotes the development of a variety of abilities, such as socializing, arts and
crafts, big muscle group workouts, reading, numbers, and so on. Professional parents, who are
naturally ambitious, are often eager for their children to progress and are prepared to pay for the
greatest development care services for their children.
Competition
In the child care sector, The Toddler Warehouse will compete. There are firms at all levels, from
simple baby sitter services to competitors of The Toddler Warehouse, in this market, which is
rather vast and populous. There are services that are available during normal business hours as
well as services that are available at night and in the evening. There are scheduled services but
no drop-off services for reservations. Many parents make decisions based on price, quality, and

gut instinct. The Toddler Warehouse thinks that the key to success is to 1) focus on a small
percentage of the market and 2) target a rising segment of the industry.
Why are we here? (goal)
The Toddler Warehouse's goal is to provide the best child care possible. We exist to bring in and
keep clients. Everything else will fall into place if we follow this principle. Our services will
exceed our consumers' expectations.
Opportunity
The Issue and the Solution
A Problem to Be Solved
Our children's education must begin sooner and earlier. The educational system is in disarray.
Those who have the financial means to engage private tutors and teachers to assist with their
children's education should do so.
Our Approach (product)
The Toddler Warehouse is a full-service child care and development center for toddlers aged
three to five years old. The Toddler Warehouse will cater to the higher echelon of the market:
professional parents with two incomes. These parents are often concerned about their children's
development and will be ready to pay to have their children attend the best facilities available.
Market
Size and Segmentation of the Market
The Toddler Warehouse is aimed at a specific demographic: middle-to-upper-class professional
families with two incomes. Both parents work in this set of households, preventing them from
raising their children throughout the day. This group has the financial means to pay for child care
and is ready to pay a bit more for a higher quality of service.

This client sector has already started teaching complex ideas to their children, such as reading,
singing, and socialization. The Toddler Warehouse will continue to improve the talents of the
youngsters.Typically, this consumer group consists of two working parents. This would explain
why the parents 1) have the financial means to pay for more advanced child care and 2) have
high expectations for their children's education and growth.
Competition
Alternatives Currently Available
In the child care industry, there are several rivals. The Toddler Warehouse will only list direct or
somewhat direct rivals, leaving out the plethora of other service providers who provide some
form of child care. The following are direct competitors:
Child care centers that are well-established and frequently franchised. These are usually larger
establishments that provide care to people of all ages. Typically, the number of children served is
rather considerable. The child care is adequate, albeit a little impersonal due to the vast size.
Child care in a small, home-based setting. These rivals are folks that run a child care business
from their home. The quality of these varies greatly; some are excellent, while others are not.
Medium-sized businesses. These are mostly privately owned establishments. Some of these will
work with people of all ages, while others will focus on a specific age group.
Our Benefits
The Toddler Warehouse has a two-fold competitive advantage:
Specialized training– The quality of the facility is only as good as the teachers and helpers that
work there. With this in mind, The Toddler Warehouse offers a comprehensive training program
that all instructors and helpers must complete before they can teach the Toddler Warehouse's
specialised programs for children aged three to five. Employees must complete a week-long
intense training program before being authorized to work with the youngsters.
Traditional toddler learning programs for this age group focus on certain features and only train
on one trait/skill at a time. While this method is effective in reinforcing the skill, it is frequently
difficult for the youngster to understand the interrelationships between the many talents. As a
result, the youngster may acquire the skill but has trouble implementing it when confronted with
various inputs. When a youngster is unclear of what to do as a result of various inputs and these
several talents that they have learnt on their own, they tend to shut down. Matt's Master's thesis
was centered on Intertwined Learning Systems, which teaches skills jointly rather than