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Introduction to Process of Marketing

   

Added on  2020-05-08

6 Pages1141 Words40 Views
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Running Head: Introduction to marketingIntroduction to marketing
Introduction to Process of Marketing_1

Introduction to marketing ContentsArnotts SWOT Analysis Framework...........................................................................................................21.)Internal Factors............................................................................................................................2Strength...............................................................................................................................................2Weaknesses.........................................................................................................................................22.)External Factors...........................................................................................................................3Opportunities.......................................................................................................................................3Threats.................................................................................................................................................3Recommendation.........................................................................................................................................4Conclusion...................................................................................................................................................4References...................................................................................................................................................5
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Introduction to marketing Arnotts SWOT Analysis Framework1.)Internal Factors Strength The company is considered as a leader of the Australian market industry. It offers a variety of products to the customers. The major strength of the company is that it gives main emphasis on responding to the trends in the market. The company takes into consideration the needs and wants of the consumers and also offers delicious food. The company has a large workforce who is dedicated towards the work. The best ingredients are used by the company. By carrying strength it is analyzed that the company has attained the large market share and is one of the recognized brand in the market (Payne, Frow and Eggert, 2017).Weaknesses The weakness that is faced by the company is related with the level of competition. The level of competition in the market is enhancing day by day. The company has a small market share
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