Strategic Management in Healthcare

This assignment explores strategic management within the healthcare sector. It delves into key concepts, frameworks, and challenges specific to this industry. Students are tasked with analyzing the application of strategic management principles in healthcare organizations, considering factors such as competitive advantage, resource allocation, innovation, and patient care. The goal is to demonstrate an understanding of how strategic thinking can drive success and sustainability in the evolving healthcare landscape.

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Strategic Direction that the Royal Dutch Shell company has followed in the past and the
way in which strategic
thinking has developed within the past 5 years..........................................................................1
TASK 2............................................................................................................................................2
2. Detailed analysis of the industry in which the company is operating.....................................2
2.1 A critical discussion of the company's competitive advantage among its direct competitors
.....................................................................................................................................................4
2.2 The probable industry scenarios facing the company within its existing market domains...5
TASK 3............................................................................................................................................6
3. Strategic drift of Royal Dutch Shell........................................................................................6
3.1 Mission and vision statement................................................................................................6
3.3 Organization strategies capability.........................................................................................7
3.4 Business Canvass Model ......................................................................................................7
TASK 4............................................................................................................................................8
4. Strategies that the company could follow to defend its core business....................................8
TASK 5............................................................................................................................................9
Recommendation.........................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic management is one of the most important for each organisation. It is the
effective process in order to setting objective and make some improvement in overall working
environment. In this report is to be focus on competitive work place and strategies must be used
in market. The report is based on Royal Dutch Shell company. The organisation basically located
in United Kingdom and provide different kind of services in oil gas. Royal Dutch Shell company
is sixth largest company in the world (Hill, Jones and Schilling, 2014). Further, it covered
mission and vision statement are aligned to the demand of the marketplace. In addition, strategic
way of the establishment through which institution matured more intelligent inside the ago 5
years. On the other hand, it focuses on internal and external working environment and make
some changes in market conditions.
TASK 1
1. Strategic Direction that the Royal Dutch Shell company has followed in the past and the way
in which strategic thinking has developed within the past 5 years
Royal Dutch Shell is the largest multinational company, which is focused on
improvement in market share and make some changes in improvement in overall development of
market conditions. On the other side, a major project of the company is using new technology to
help to increase market share and increase stakeholder in the market. It is to be used major
changes in overall development and preparation is to be used in a working state of affairs. On the
other side, the marketplace is ever ambitious and dynamical but in terms of long word market
growing in global force will remain denatured (Barney, 2014.). In reported meeting the
inevitably of economic process maturation with clean and low-cost energy is an impressive
situation for the manufacture. In this context to be focus on major challenges must be focus and
make some improvement in overall working environment and competitors in market.
They are give negative impact on global level and make some changes in strategies pull
off. Our plan of action is to beef up our place as a prime energy company, while aligning the
establishment for maturation as the global theodolite to a low-carbon physical phenomenon
scheme. There are last 5 years major projects is to be handle and make some changes in strategic
management must be used in internal and external working environment as per need of customer
in market place. Safety, environment, social responsibility is most important part and business
approach. To be provide safety for each and every employees inside organisation and make
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some changes in overall development in market conditions. Social responsibility is most
important now a day, as per the rule and regulation set by government bodies is improved market
condition and make some changes in work place.
 Strategic direction in 2013 :- This organisation is to be focus on continue operation
management must be changes and make some change in overall working environment.
To be focus on new start-up is introduced in market, with new strategy must be used in
marketing environment.
 Strategic direction in 2014 :- In this year Royal Dutch Shell company is to be focus on
marketing condition and provide some changes in overall working environment. To be
focus on market activity and provide the best quality of product and increase new client
in securities industry. In addition, focus on price factor must be change as per need of
customer in market. With the help of more and more innovation is to be used in internal
working environment (Ginter, Duncan and Swayne, 2018). In this context oil company
must be used innovation to be add and make some changes in overall development. In
February 2014, Shell accomplished the transferred property of BG Group, adding
insignificantly to our human action in liquefied natural gas (LNG) global and deep-water
oil and gas manufacture in Brazil. It is help to need new customer and make some change
in organisation objective must be used in environment factor and improvement in market
conditions. All such kind of activity is help to fulfil business objective and improve
market conditions.
TASK 2
2. Detailed analysis of the industry in which the company is operating
In this context is to be focus on some more self-improvement in internal factor is useful
to improve conditions in market. This is make some changes in overall development as per need
of market condition must be used in work place. PESTLE analyse is mos useful and guide about
external working environment. On the other hand, political factor is most important to identify
rate is deicide by government factor and make some improvement in market conditions
(Wheelen and et.al 2017). Macro factors consider political, economical, legal, social, scientific,
legal and environmental etc. besides, oil and gas commercial enterprise show a very important
for economical maturation. All such kind of factor is must be used and help to increase market
share. This is one of the most important part for each big organisation.
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 Political factor :- In political factor is most important for oil and gas manufacturing
industry and make some changes in overall development as per need of market share.
Some tax rate is to be paid for such kind of organisations and government is decided rate.
Good carrying into action establishment take plus from the authorities (Morden, 2016.).
These manufacture are highly subscriber in economic development. In order to that
authorities supply some increase in order to promote economic development.
 Economic factor :- In this context economic factor is most important part for organisation
and make some changes in overall development in growth rate. There is change in market
condition is goes up and down, so economic conditions will be changes and give direct
impact on economic conditions. This factor is direct impact on supply and demand in
economic sector.
 Social factor :- In social factor is to be focus on many factors is to be inculcated in social
factor like culture, income, demographic etc. all such kind of factor is give influencing in
market. In social factor may change strategic management and direction of people to
improve market environment. This is help to improvement in social factor and make
some changes in development in market.
 Technology :- In this context technology is most important for organisation. It is to be
used in overall betterment and improvement in market share. Some new technology is to
be used in operation department. So productivity is improved and increase growth rate in
market. On the other side, technological invention skilfulness raise the range of oil and
gas commercial enterprise (Hill, Jones and Schilling, 2014). With the assist of this
engineering secondary industry present natural gas, nuclear gas, coal industry. Innovation
is most important for increase in market demand and increase profit in organisation.
 Environment factor :- In environment factor is make some change in overall development
and improvement in growth rate. In oil and gas industry environmental factor is give
negative impact on organisation. It reduces growth rate in market and make some
improvement in overall working environment.
 Legal factor :- In legal factor is most important part and make some changes in overall
development as per need of market share. Some rule or law is to be used in import and
export to be used in overall development in working environment. This industry or
organisation should coating the counter personal effects due to social protective covering,
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legal concerns, international trade, user protective cover. There are some changes in
overall development in on the job state of affairs and make some changes in future
development of organisation.
There is all about the external working environment and make some changes in overall
development in market share. This is one of the most important part that is to be used in working
environment as per need in market. All such kind of factor is changes market condition and
improvement in market shareholders (Barney, 2014.). In order to that authorities supply some
increase in order to promote economic development.
2.1 A critical discussion of the company's competitive advantage among its direct competitors
In this context to be focus on company competitive advantage is most important to
improve client market. This is help to improve overall development in market share and increase
profit in marketplace (Morden, 2016.). The strategic decision is to based on overall development
and make some changes in future conditions. This generalization necessitate us to follow with
strict health, safety, security, biology and societal line in all of our undertaking. This is adopted
effective management skills is most important and make some changes in overall development in
market and introduce new strategies must be follow guide line as per need internal work. Some
models must be used in overall development and improvement in marketing conditions.
Porter's five force models is used in competitive advantage among its direct competitors
in market place. This models are used in overall development as per need of marketing
environment as per need of overall development in growth rate. Furthermore, in order to get
over from the personal property institution inevitably to adopt effectual modern project which
make institution antithetic (Wheelen and et.al 2017). Along with that, In reported to the 2016
gross results institution power more than 90% of securities industry of oil and gas market.
 Threats of new entry :- In this context to be focus on threats of new entry is more
important and make some change in overall development in market growth and make
some change in growth rate. There are some give negative impact of new entry in
environment conditions and improvement in market sector. This is required the huge
capital investment in oil and gas manufacturing organisation. New law is to effect new
entry in such kind of filed (Ethiraj and et.al 2016.). This is help to protect them form any
kind of loss to be suffer in working environment.
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 Threats of substitution :- It is one of the most important part for organisation. It is give
negative impact for other organisation. In addition, to be provide competition in market
and make some changes in overall development in growth rate. To be focus on some new
method is to be used with less cost. This factor is most important in marketing
environment and make some change in overall development in market. With the help of
research work is find out that innovation is most important and make some changes in
overall development in market share (Slack, 2015). Some new ideas to be used by oil and
gas manufacturing in market place. This is help to increase overall development and
improvement in future carrying into action
 Bargaining power of buyer ;- It is one of the most important in market and make some
changes in market conditions. This is based on price factor. Price is one of the most
important part and make some changes in overall market (Bryce, 2017). It way the
worldwide oil benchmarks has correct to make up one's mind the cost of commodity
rather than purchase. It is the possibility for the institution to adopt the effectual situation
in the institution. To set price is one of the most important part and make some change in
growth rate. All such kind of condition is to be depend on price in market.
 Bargaining power of suppliers :- In this context to be focus on some improvement in
market growth rate. This is the endmost interior force which impinging on the
establishment ambiance. Some big businessperson have ascendant the securities' industry
and set the terms on its personal level. It is give negative company internal performance
and make some changes in overall working environment.
2.2 The probable industry scenarios facing the company within its existing market domains
Oil and gas industry is focus on growth and development of economic conditions and
make some changes in growth rate in market. To make some change in performance rate and
betterment in growth rate. In this context, main objective of organisation is collect position in
market and increase number of customer in market place. To be focus on challenging factor in
market place and make some improvement in growth rate (Ginter, Duncan and Swayne, 2018).
This generalization necessitate us to follow with strict health, safety, security, biology and
societal line in all of our undertaking. It is focus on challenging way and make some competitive
environment in market.
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TASK 3
3. Strategic drift of Royal Dutch Shell
It is kind of strategic management which is to be used in working environment and make
some changes in overall development in market. It is occurred when the organisation are not
keep pace with the change it happens in working environment and make some improvement in
market share. Some time it is give negative impact on Royal Dutch Shell organisation. It is most
important part and make some improvement in growth rate to be achieved in market. This is
because of external environment like political, legal, technology and environment factor is give
impact on overall working environment and make some changes in growth rate. This is to be
focus on overcome such kind of issue, planning is most important part and make some changes
in overall development and market share.
Strategic development plan is most important plan and future development plan is used to
improve market growth rate. To be changes and making new product and services and improve
market condition is one of the most important part to increase overall execution ratio. There are
some betterment is make some changes in market factor and transformation in growth rate.
Organisation is to be facing challenging situation is useful to improve market rate and make
some change in overall development to increase customer in market place.
3.1 Mission and vision statement
In this context to be focus on mission and vision is one of the most important part and
make some changes in overall development in market. Some mission and vision is most
important part and make some improvement as per need of market value. The company ism
focus on increase customer and satisfy need of customer in market.
 Mission :- In this context to be focus on provide excellent productivity and increase
market share. On the other hand, employing rich person the another individual the
forward-looking and result placement approach in order to spring out the best bearing
approach. This is help to improve productivity and make some changes in overall
development and market share in give positive impact on it. To be provide best services
in market and increase number of customer in overall working environment and deal with
improvement in growth rate and increase market share. To increase number of
stakeholder in market and make some changes in future development.
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 Vision :- To be focus on better result is to be provider by stakeholder and make some
changes in market conditions. It is help to increase number of neutral in market. In this
context strategic management planning is use for future improvement in market share and
make some changes oil and gas manufacturing company must be used for fulfil need of
customer (Rothaermel, 2015). They supply product case to supply the expertness in gas,
situation commodity along with that, institution adding the value with commodity and
employment by delivering bespoke mixture to energy retail institution, energy modifier
create by mental act needs, powers and manufacturer.
The global leader is focus on market condition and make some changes in overall environment.
Research work is most important, before introduce new addition in internal as well as external
working environment (Ethiraj and et.al 2016.). Some best possible approach is used to increase
need and want of each customer and make some improvement in growth rate.
3.3 Organisation strategies capability
Strategies capability is one of the most important part and make some changes in overall
development in market condition. On the other hand, some changes and ability to successful
employees competitive that is allowed and increased in value overtime. It is most useful to
internal and external factor that is used to improve market share and make some changes in
external working environment (Hill, Jones and Schilling, 2014). To be manage work as per need
of customer and fulfil need or wants of each and every customer in market. This is also provider
best experience to the customer. Some new changes is made with the help of improve market and
focus on some challenge must be used in market. It is to be focus on long term plan and make
some improvement in market share and reduce competition in market place.
On the other side, research and development approach must be used and make some
changes in future performance in market (Morden, 2016.). This kind of research work is most
important and internal and external working environment is to be used in it. Organisation is to be
focus on make some changes is useful for future development and increase market share. There
are strong exportation capacity and make some changes and expand of business opportunities.
All such kind of expansion is done with the help of research work and completed work on time.
3.4 Business Canvass Model
In this context to be focus on some models to be used to improve business performance
and growth rate in market. It makes some change in overall development and market growth is
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most important and focus on improvement in overall working state of affairs. In Business
Canvass Model is to be presentation each and every document is to be used in organisation and
make some changes in overall development in market. The documents explain company product,
infrastructure, customer and finance etc. all such kind of factor is most important and make some
changes in overall development in internal as well as external working environment and make
some change in growing rate. This kind of model is improve business concern model and make
some change in overall process in marketing condition to be used in on the job state of affairs. It
is help to attract number of customer and profit of organisation.
To be increase number of customer is most important part and make some improvement
in market share. The nucleus commodity and employment of the organization is fuel method
services, fuel adviser services, fuel expert and gas. These are the employment or merchandise
Royal Dutch Shell has supply to their customer. They are to be provide different kind of services
must be used and make some changes in overall development in market rate and improve
customer relationship in market place (Morden, 2016.). It is most useful product which is to be
improve market rate and make some changes in overall development in oil and gas
manufacturing organisation. To be provide brief information about organisation and make some
changes in overall development in market rate. There are some improvement in function and
management part to increase overall development.
TASK 4
4. Strategies that the company could follow to defend its core business
Organisation is to be use some new strategies to improve market share and make some
improvement in employed surroundings. Some new strategies must be follow by organisation
and make some change in overall development in market conditions. To be focus on protected
business environment and make some changes in overall development in market.
 Introduce new technology :- In this context to be focus on introduce new technology in
market is most important part and make some changes in overall development in market.
With the help of new technology, increase number of customer in market and make some
change in internal as well as external factor in organisation (Rothaermel, 2015). These
strategies are help to grab the market opportunities and make some change in overall
development in market. To manage work with the help of improve market performance
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and increase growth rate. Research work is useful to slow such kind of information and
make some changes in future devolution in market.
 Use the best quality of resources :- The company is to be use the best quality of services
to be used in organisation and make some change in overall development in market share.
To be use high quality of resource is help to improve productivity or can say output and
increase profit rate in market. Oil and gas are the commodity which is indispensable to be
effectual and accordant to the powerfulness of work. This is help to manage work and
improve growth rate in market.
 Planning for expansion :- In this context to be focus on planning is most important part
and make some changes in overall development in organisation. On the other side,
planning is used to improve future performance and growth rate in market. Research and
development approach must be used in planning for future performance must be
improved in market share (Slack, 2015). Market expansion is important factor for each
organisation, because this is help to manage work and increase new customer in market
and make some changes in overall development in market rate.
Some new technology, planning and quality of product is help to manage work and make some
changes is future development and improvement in market performance. All factors must be
used in growth rate in market.
TASK 5
Recommendation
As per the above analyse of report is to be focus on some more changes in overall
development in internal as well as external working environment and make some changes in
growth rate in market. Royal Dutch Shell company is to be focus on external factor is most
important and help to increase overall carrying into action in market. This is to be used strategies
management is most useful for future market growth and make some improvement in profit is to
be increased in market (Morden, 2016.). Royal Dutch Shell company must be focus on some
company position in market is useful and improve overall market condition must be used in
market.
Furthermore, as per the testimonial institution needs to measuring the point of market in
command to ensure the new written record or new alteration in the outside state of affairs.
Establishment needs to place the rival' posture and imperfection on which they make brand-new
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programme and enterprise plan of action. Some models must be used in overall improvement and
make growth for future performance is most useful and help increase in profit rate in market.
Planning for expansion is not an easy task for any organisation.
Research work is must apply such kind factors in working state of affairs and make some
changes as per need of market value (Wheelen and et.al 2017). To be focus on mission is more
important in overall development in organization and make some changes in improvement in
customer ratio. On the other hand, internal working state of affairs is most useful and important
for future improvement and market shareholder is increase overall growth rate in market carrying
into action. Some change is help to improve deal in market and indefinite quantity profit rate in
overall working state of affairs. In this context must be used in overall development in market
share and improve overall growth rate. To be use more and more research work is to be used in
overall development and increase profit rate.
CONCLUSION
In this report is to be focus on Royal Dutch Shell company. The organisation basically
located in United Kingdom and provide different kind of services in oil gas. Royal Dutch Shell
company is sixth largest company in the world. Further, it covered mission and vision statement
are aligned to the demand of the marketplace. As per the above report company competitive
advantage is most important to improve client market. This is help to improve overall
development in market share and increase profit in marketplace. The strategic decision is to
based on overall development and make some changes in future conditions. This generalization
necessitate us to follow with strict health, safety, security, biology and societal line in all of our
undertaking. In this report mission and vision is one of the most important part and make some
changes in overall development in market. Some mission and vision is most important part and
make some improvement as per need of market value.
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REFERENCES
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Ginter, P.M., Duncan, J. and Swayne, L.E., 2018. The Strategic Management of Healthcare
Organizations. John Wiley & Sons.
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Slack, N., 2015. Operations strategy. John Wiley & Sons, Ltd.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.
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Lasserre, P., 2017. Global strategic management. Palgrave.
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Stead, J.G. and Stead, W.E., 2014. Sustainable strategic management. Routledge.
Morden, T., 2016. Principles of strategic management. Routledge.
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David, F.R. and David, F.R., 2017. Strategic Management: A Competitive Advantage Approach,
Concepts and Cases (Sexteenth ed.). Essex: Pearson.
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