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Report on Process of Strategic Management : Royal Shell Company

   

Added on  2020-06-03

14 Pages4955 Words426 Views
Strategic Management

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. Strategic Direction that the Royal Dutch Shell company has followed in the past and theway in which strategicthinking has developed within the past 5 years..........................................................................1TASK 2............................................................................................................................................22. Detailed analysis of the industry in which the company is operating.....................................22.1 A critical discussion of the company's competitive advantage among its direct competitors.....................................................................................................................................................42.2 The probable industry scenarios facing the company within its existing market domains...5TASK 3............................................................................................................................................63. Strategic drift of Royal Dutch Shell........................................................................................63.1 Mission and vision statement................................................................................................63.3 Organization strategies capability.........................................................................................73.4 Business Canvass Model ......................................................................................................7TASK 4............................................................................................................................................84. Strategies that the company could follow to defend its core business....................................8TASK 5............................................................................................................................................9Recommendation.........................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

INTRODUCTIONStrategic management is one of the most important for each organisation. It is theeffective process in order to setting objective and make some improvement in overall workingenvironment. In this report is to be focus on competitive work place and strategies must be usedin market. The report is based on Royal Dutch Shell company. The organisation basically locatedin United Kingdom and provide different kind of services in oil gas. Royal Dutch Shell companyis sixth largest company in the world (Hill, Jones and Schilling, 2014). Further, it coveredmission and vision statement are aligned to the demand of the marketplace. In addition, strategicway of the establishment through which institution matured more intelligent inside the ago 5years. On the other hand, it focuses on internal and external working environment and makesome changes in market conditions. TASK 11. Strategic Direction that the Royal Dutch Shell company has followed in the past and the wayin which strategic thinking has developed within the past 5 yearsRoyal Dutch Shell is the largest multinational company, which is focused onimprovement in market share and make some changes in improvement in overall development ofmarket conditions. On the other side, a major project of the company is using new technology tohelp to increase market share and increase stakeholder in the market. It is to be used majorchanges in overall development and preparation is to be used in a working state of affairs. On theother side, the marketplace is ever ambitious and dynamical but in terms of long word marketgrowing in global force will remain denatured(Barney, 2014.). In reported meeting theinevitably of economic process maturation with clean and low-cost energy is an impressivesituation for the manufacture. In this context to be focus on major challenges must be focus andmake some improvement in overall working environment and competitors in market. They are give negative impact on global level and make some changes in strategies pulloff. Our plan of action is to beef up our place as a prime energy company, while aligning theestablishment for maturation as the global theodolite to a low-carbon physical phenomenonscheme. There are last 5 years major projects is to be handle and make some changes in strategicmanagement must be used in internal and external working environment as per need of customerin market place. Safety, environment, social responsibility is most important part and businessapproach. To be provide safety for each and every employees inside organisation and make1

some changes in overall development in market conditions. Social responsibility is mostimportant now a day, as per the rule and regulation set by government bodies is improved marketcondition and make some changes in work place. Strategic direction in 2013 :- This organisation is to be focus on continue operationmanagement must be changes and make some change in overall working environment.To be focus on new start-up is introduced in market, with new strategy must be used inmarketing environment. Strategic direction in 2014 :- In this year Royal Dutch Shell company is to be focus onmarketing condition and provide some changes in overall working environment. To befocus on market activity and provide the best quality of product and increase new clientin securities industry. In addition, focus on price factor must be change as per need ofcustomer in market. With the help of more and more innovation is to be used in internalworking environment (Ginter, Duncan and Swayne, 2018). In this context oil companymust be used innovation to be add and make some changes in overall development. InFebruary 2014, Shell accomplished the transferred property of BG Group, addinginsignificantly to our human action in liquefied natural gas (LNG) global and deep-wateroil and gas manufacture in Brazil. It is help to need new customer and make some changein organisation objective must be used in environment factor and improvement in marketconditions. All such kind of activity is help to fulfil business objective and improvemarket conditions. TASK 22. Detailed analysis of the industry in which the company is operatingIn this context is to be focus on some more self-improvement in internal factor is usefulto improve conditions in market. This is make some changes in overall development as per needof market condition must be used in work place. PESTLE analyse is mos useful and guide aboutexternal working environment. On the other hand, political factor is most important to identifyrate is deicide by government factor and make some improvement in market conditions(Wheelen and et.al 2017). Macro factors consider political, economical, legal, social, scientific,legal and environmental etc. besides, oil and gas commercial enterprise show a very importantfor economical maturation. All such kind of factor is must be used and help to increase marketshare. This is one of the most important part for each big organisation.2

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