[Solved] BMAN70172 Retail Marketing Report on Starbucks - University of Manchester

The report discusses Starbucks, its history, products, target market, and competitors. It highlights the importance of meeting the evolving needs of customers, providing high-quality products, and maintaining a positive retail environment. The paper evaluates the retail environment of the Starbucks coffee shop in central Durham using the S-O-R model and Belk's taxonomy of situational dimensions. It makes recommendations for improvements based on the evaluation.