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Communication Between CIO of Alcohol & Drug Rehabilitation - Video

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Added on  2019-10-16

Communication Between CIO of Alcohol & Drug Rehabilitation - Video

   Added on 2019-10-16

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IntroductionThe provided video represents a communication between the CIO of an alcohol and drugrehabilitation organization and a developer. In this video, the developer suggested an idea ofdeveloping an app which facilitates recovering addicts. On the other hand, CIO suggests thatthey should create a forum that rehabilitation professions can utilize to discuss their experiencesin the field. In this paper, we will study how the organization segmented its customers and how itwill promote its app in the market. It can be said that there are more than hundred rehabilitationorganizations around the country and more than thousand around whole world (Schlegelmilch,2016). So it is an opportunity for the business organization to access their potential buyers.Customer SegmentsSegmentation is considered an effective market strategy which involves dividing a wide targetmarket into subsets of businesses, countries, or consumers that have, common interests, needs,and priorities and then implementing strategies to target the segmented individuals. Theorganization segmented its customers on the basis of following:Drug AddictsDrug addiction is considered as a chronic disease which is compulsive, harmful, and verydifficult to control. The organization is specially designed the app for helping the individualsfrom recovering the addicts. Segmentation on the basis of drug addicts people helps theorganization to identify the number of drug addicted people which can be served by theorganization. After deciding its potential segment market, the organization can develop anefficient strategy to recover them from drug addicts (Wise, 2014). The app served mainly servedthe drug addicts people in finding the ways and solutions to remove their drug addiction. This1
Communication Between CIO of Alcohol & Drug Rehabilitation - Video_1
will prove very beneficial for the organization because it need not identify its promotion channelif it is beneficial people promote it themselves.AlcoholicsAlcoholism is also considered as a serious disease. The app presented by the organization alsodesigned to serve alcoholics consumers. It was stated that during 2014, 26% of people ages 16 orolder drank alcohol occasionally in their lifetime (Stavro, 2013). On the other hand, 76% ofpeople use alcohol in their daily lifestyle. Due to their daily consumption today, there are a largenumber of alcohol addict peoples. The designed help provided significant exercises and solutionsto avoid alcohol and live their life happily. Segmenting the market on the basis of alcohol peoplehelps the organization to identify the number of people who are alcohol addicts and can servethem in an efficient manner.CharitiesCharities are considered non-profit organizations whose main motives are to serve neededpeople. With the help of charities, the organization wants to serve the most suffered peoples whodon't have any resources to access the apps. The charities help those people in creating varioushealth programs to suggesting various solutions of their problems (Blackwood, 2012). Withsegmenting the charities, the organization can enhance the popularity of its app and also able toserve a large number of needed customers. These charities buy the app from the organization tohelp the addicted people in recovering from addiction.ChannelsPromotion is considered an important marketing strategy of an organization. The organizationuses the following channels for promotion of its app:2
Communication Between CIO of Alcohol & Drug Rehabilitation - Video_2

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