This presentation provides an overview of the business 'All about Coffee', including its name, location, products and services, target market, mission statement, pricing, competitors, and marketing and sales plan.
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Edit Master text styles Second level Third level Fourth level Fifth level Introduction to Business
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Tab le Of Co nte nt •Business overview •Market Analysis •Marketing and Sales Plan •References
Int rod uct ion •Name of the business and the reason to ch this name? The type of business is small retail shop and the n of the business is “All about Coffee” and the re to choose this name is that the customers in Lo are attracted to the taste of Coffee and they wa have coffee when they are working, playing, e and enjoying. •Whythebusinesswillbeanasset London? Thebusinessisofferingdifferenttypeofco dessertsandpastriestoitspotentialcustom Basically dealing in food products. The custo will get pleasure from sweet dishes. Moreover coffee shop is providing sugar free coffee and g free desserts.
Edit Master text styles Second level Third level Fourth level Fifth level Bu sin ess Ov ervi ew By providing quality products to its visitors they are focusing on word of mouth. Moreover by organising events in which new and attractive coffee, desserts and pastries offered by the shop are promoted in the marketplace. Business location All about Coffee is located in the busy Bullring Shopping Centre in Birmingham. With the help of product display in the shop they are offering products to its potential customers.
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Edit Master text styles Second level Third level Fourth level Fifth level rent $6750 0
Edit Master text styles Second level Third level Fourth level Fifth level Des cript ion Features Freehold Period Features Two Bedrooms Two Reception Rooms No Onward Chain Private Rear Garden Extension Potential (STPP) Listing view statistics Last 30 days: 72 page views Description This two bedroom Victorian house is in need of refurbishment through With a courtyard garden and the potential to extend up into the loft (ST making it a fantastic development opportunity. Close to Walpole Park, Lammas Park, and Ealing Common, the proper ideally positioned for access to both South Ealing and Ealing Broadwa stations. You could get Ultrafast broadbandUltrafast broadband Up to 200 Mbps (Source: Ofcom) Links for this property 2 EPC images available Brochure Full Details See all residential properties for sale in Little Ealing Report listing
Edit Master text styles Second level Third level Fourth level Fifth level Mar ket An aly sis Who is the target market? All about Coffee is targeting all age group people which includes kids, teenagers, adults and senior citizens. The business of All about coffee is better than other competitors because they are using organic and fresh ingredients. Moreover they are providing wide range of new innovative dessert dishes with are not available with other competitors.
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Edit Master text styles Second level Third level Fourth level Fifth level Mis sio n Sta tem ent The mission statement of “All about Coffee” is to provide quality coffee, dessert and pastries to the people of Birmingham.
Edit Master text styles Second level Third level Fourth level Fifth level Pro duc t pric es
Edit Master text styles Second level Third level Fourth level Fifth level Pro duc ts and Ser vic es Operating in all the below:
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Edit Master text styles Second level Third level Fourth level Fifth level Pro duc t and Ser vic es
Edit Master text styles Second level Third level Fourth level Fifth level Mark et Analy sis- Comp etitor s They are operating in food and beverage industry so has large number of competitors that are the coffee shops, cafes and many more. Strengths •Quality products •Affordable prices Weaknesses •They have limited options to eat •The corporate customers are not attracted
Edit Master text styles Second level Third level Fourth level Fifth level Mar keti ng and Sal es Pla n- Pro mot ion s and offe •Permanent promotions and offers To come up with new range of products that is to expand the product line to attract customers and with the use of social media to carry the promotion activities. •Temporary promotions and offers(seasonal) To carry promotion activities with the motive to attract and engagelocalcommunitiesandtoprovideoffersonspecial occasions like on Christmas.
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Edit Master text styles Second level Third level Fourth level Fifth level Mark eting and Sales Plan- Capit al and Amou nt •Initially they have started business with £30,000 and able to grow its sales revenue strongly. Later shop owners have taken £10,000 loan from bank for promotional activities in the local community and also to develop new product line
Edit Master text styles Second level Third level Fourth level Fifth level Cont … •The company has taken the loan of £10,000 from bank to focus on its promotion activities. With the help of online mediathey are providing essential information to its potentialcustomers.Withthehelpofmagazines, newsletters and various social media platform they are attracting and engaging customers.
Edit Master text styles Second level Third level Fourth level Fifth level 3 goa ls for the Bu sin ess •Byprovidingqualityproductsandservicestoits customers with the motive to make them loyal customers. •By providing fast deliver of product with the motive to attract large number of customers. •Focus on customer satisfaction by taking regular feedback from them so that necessary changes can be done.
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Ref eren ces •Bartkiewicz, W. and Matusiak, B.E., 2019, January. E- balance business proposal: How to find benefits from active demand response. In IOP Conference Series: Earth and Environmental Science (Vol. 214, No. 1, p. 012008). IOP Publishing. •Batocchio, A., Ferraz Minatogawa, V.L. and Anholon, R., 2017. Proposal for a method for business model performance assessment: toward an experimentation tool for business model innovation. Journal of technology management & innovation, 12(1), pp.61-70. •Runyan, R.C. and Covin, J.G., 2019. Small Business Orientation: A Construct Proposal. Entrepreneurship Theory and Practice, 43(3), pp.529-552.