Presentation on All about Coffee

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Introduction to Business

Tab
le
Of
Co
nte
nt
• Business overview
• Market Analysis
• Marketing and Sales Plan
• References

Int
rod
uct
ion
• Name of the business and the reason to ch
this name?
The type of business is small retail shop and the n
of the business is “All about Coffee” and the re
to choose this name is that the customers in Lo
are attracted to the taste of Coffee and they wa
have coffee when they are working, playing, e
and enjoying.
• Why the business will be an asset
London?
The business is offering different type of co
desserts and pastries to its potential custom
Basically dealing in food products. The custo
will get pleasure from sweet dishes. Moreover
coffee shop is providing sugar free coffee and g
free desserts.

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Bu
sin
ess
Ov
ervi
ew
By providing quality products to its visitors they are focusing on
word of mouth. Moreover by organising events in which new and
attractive coffee, desserts and pastries offered by the shop are
promoted in the marketplace.
Business location
All about Coffee is located in the busy Bullring Shopping Centre
in Birmingham. With the help of product display in the shop they
are offering products to its potential customers.