Introduction to Business: Types of Organizations, Organizational Structure, Functional Areas, Marketing Strategies, PESTLE Analysis, SWOT, Porter’s Five Forces

This presentation covers the introduction to business, types of organizations, organizational structure, functional areas, marketing strategies, PESTLE analysis, SWOT, and Porter’s Five Forces. It discusses the launch of a new business venture called “Organic Counter” which is going to serve organic drinks in the UK market. The report explains various kinds of organizations and how partnership start-ups are better than sole trader-ship. It also contains the PESTLE, SWOT and Porter's Five Forces of the selected new business venture. Furthermore, this report also discusses the organizational structure of the company along with its marketing strategies and functional areas.