Introduction to Business and Management - Marks & Spencer

This presentation provides an introduction to business and management principles and practices, focusing on the case of Marks & Spencer. It covers the marketing function, activities of the marketing department, various marketing models, the effectiveness of marketing strategies, the value of marketing mix for M&S, and the challenges faced in researching the organization.

Introduction to Business and
Management
Marks & Spencer

Table of Content
• Introduction
• Overview of Market Spencer
• Marketing Function
• Marketing Department and its Activity with Marks and Spencer
• Marketing Models
• Effectiveness of the marketing in the Marks and Spencer
• Value of Marketing Mix for Marks and Spencer
• Challenges faced in searching about the organization
• Conclusion
• References

Introduction
• Business is a system and this system
is a combination of various
department such as finance, HR,
marketing etc.
• It is also a combination of different
business such as commerce,
occupations, resources and these
combined business gave output of
profit, quality and satisfaction to the
society.

Overview of Marks and Spencer
• M&S is British multinational retailer established in 1884
by Michael Marks and Thomas Spencer, this company
deals in the home products, clothing, and food products
under its own brand.

Cont.
• As it is a UK based company its headquarter is situated in London. It
has its presence in all over the glob but major of its stores operated
in UK.
• To follow the market trend, M&S offers its food delivery services
online. Apart from this it has expanded its business to Canada,
France, Germany and other countries.

Marketing Function
• Marketing plays a vital role in
any business, with the help of
marketing business can bring
their products to the mind of
customer and can promote its
selling.
• Marketing business also get to
know the needs, desires, choice
and preferences of the consumer
like what type of product they
like the most, which product they
prefer the most, any business or
company can gather such
information by marketing.

Cont.
• But the trend of marketing also get changed and updated from time to
time. With the help of marketing M&S has reached to the untouched
customers.
• So all the necessary information is being gathered and analysed.
• Appropriate marketing set the standards for size, quantity, quality, colour,
labelling, packaging , design etc. to draw the attention of customers.
• M&S wants that its product contains unique identity in the market for
that M&S has done intense branding of its product so that it can look
different from competitors.

Marketing Department and Its activity
with Mark and Spencer
• Marketing activities such as
segmentation, targeting help Marks
and Spencer to set their target market
and develop market segments.
• In Marks and Spencer marketing
department does various activities
such as website maintenance, events,
distribution of products, advertising,
new product development, internal
marketing etc.

Marketing Models
• Different Marketing models help Marks and Spencer to create
strategy for business growth and to attract new customers.
Marketing model also help company to analysis the current
market position and status.
• Different Marketing Model
• Marketing Mix
• Ansoff Matrix

Cont.
• Marketing Mix
• Product: Marks and
Spencer believes to deliver
the best product in the best
price to its customers.
• Place: Marks and Spencer it
has spread their business in
national and international
markets. It is leading
company in retail industry.

Cont.
• Price: It has famous brand in public because of its
diversified price range for different product.
• Promotion: It is play vital role in marketing of
Marks and Spencer products. For promotions it
used various techniques such as online promotion,
verbal, poster etc.

Cont.
• Ansoff Matrix
• Market Penetration: This element focus
on Marks and Spencer existing product and
market. It helps company to increase their
shares in market.
• Product development: In this factor
Marks and Spencer introduce new,
innovative or updated product in existing
market.

Cont.
• Market Development: In this element Marks and Spencer
introduce existing product in new market. It sells its best or
famous products in new market or to new customers to attract
them towards company.
• Diversification: This element is most risky in comparison to
other element. In this factor Marks and Spencer introduce
new product in new market.

Effectiveness of the Marketing in the Marks and Spencer
• Marks and Spencer attract customers by
its marketing strategies.
• It doesn't use all marketing concepts but
which it is it used effectively.
• It attracts customers by its marketing
activities
• Marks and Spencer effectively attract
customers by using marketing mix
method.

Cont.
• Recommendation:
• Its recommended to Marks and Spencer to use marketing
activities and marketing concept because it helps to grow their
business and also help to achieve objectives.
• It also suggested to company to use marketing concepts such
as marketing mix, STP and Market research it help to attract
customers.

Value of marketing mix for M&S
• Marketing mix is tactic which is used by
any business and company to educate
and guide its customer to purchase their
products instead of the competitors.
• For M&S, marketing mix is very
beneficial for the progress of their goods
and products. Customer can get the
product when they need, has become
possible only by sales, and vendors.

Cont.
• By marketing mix, M&S has increased its brand awareness for that
company has invested huge capital in advertisement so that those
people who are unaware about the company they can get familiar
with products M&S is offering.
• It helps the company to know what products they are offering to the
customers and how they can improve, to earn more potential
customers.
• With the help of marketing mix, M&S has determined their strength
like — which product is being sold the most, in which they need to
improve, it has reduced the unnecessary extra cost for the company
as well.

Cont.
• Due to marketing mix, M&S has
made some changes in its pricing
strategy, company gives some
discounts and offers to attract the
customers and to capture the
market. Apart from this M&S also
introduced some products with
lower prices, which can be
affordable by all the group of
people.

Challenges faced in searching about the
organization.
• The foremost challenge has faced for the selection was to choose
the correct organization who can justify all the task of this
report.
• After that among ample of companies selection of correct
company was challenging, then Marks and Spencer has been
selected as it has its presence in all over the globe and it
preforms all the necessary functions.

Conclusion
• After analysing the entire report, it can be concluded that it gives
details about business management and the company called Marks &
Spencer has been described.
• This report provides the brief overview of M&S and marketing
function has been defined for the perspective of the company apart
from this major activities of marketing and how it helps the company
to grow further has defined in this report.

Reference
• Baig and et.al, 2020. The Impact of Marketing Mix and Customer Value on Customer Loyalty.
• Martin and et.al, 2020. Marketing capabilities and international new venture performance: The
mediation role of marketing communication and the moderation effect of technological
turbulence. Journal of Business Research.107.pp.25-37.
• Rangaswami and et.al, 2020. The role of marketing in digital business platforms. Journal of
Interactive Marketing.
• Blythe, J., 2017. Business to business marketing management: A global perspective. Routledge.
• Canavan, B., 2020. Reviving: Bringing marketing back–inspired by sex toys, slave-free sugar and
Marks & Spencer. In Contemporary Consumption, Consumers and Marketing(pp. 142-156).
Routledge.
• Thompson, I., 2019. Ansoff Matrix. In The Procurement Models Handbook (pp. 45-47).
Routledge.