Business and Organizations

Introduction to business
and organizations

Contents
INTRODUCTION...........................................................................................................................1
Business Model................................................................................................................................1
Supply chain analysis......................................................................................................................4
Information Technologies and Information Systems......................................................................6
Organisational Cultural and Structure.............................................................................................8
Ethical Issues.................................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Main focus of the companies around the world is to gain maximum profit. This is only
possible when they are able to carry out market research and opportunities that prevail in the
market can be identified. When these are done, then it becomes favourable enough to identify the
areas in which development can be made (Thatchenkery, Avital and Cooperrider, 2010). Further,
there are certain goals and objectives that are set by the business so that they are able to attain
them with the help of workers. In the present report, Google is selected, this an American
multinational technology company that provide customers with internet related products and
services. In this context, it includes software, and hardware, search engine and advertising
technologies. Google operates in about 70 offices which are located in more than 40 countries.
Apart from this, it is the company that falls under 100 most visited websites. Time to time, there
are many innovations that are made by the cited firm (Rhee, Cho and Bae, 2010). They
understand the problems that are faced by individuals and steps are taken so that they can
overcome them in effective manner. In accordance with the operational activities there are
different areas in which focus is made. With this respect, it includes design of goods and
services, quality management, location strategy, layout design, supply chain management,
inventory management, scheduling, human resources and job design. Two of the main
competitors of Google are Bing and Yahoo (Slater, Olson and Finnegan, 2011). These firms also
deliver their customers with similar type of services but the perception that is developed by
people Google is high and positive. This report covers the type of business model that is used by
cited firm. Further, it covers supply chain analysis done for Google. Lastly, it also includes type
of organizational culture and structure that is followed by the firm.
Business Model
There are different type of products and services that are delivered by Google. Majority
of the people have proper understanding about the tech giant. The popularity is extremely
popular in web search engine (Clemons and Madhani, 2010). Below given are the most popular
products and services of Google:
Google Search Engine: This is the most popular and widely used search engine in the
world. It can be stated that about more than 70% of the market shared for web search engine is
with Google. Further, cited firm provides most of their search engine traffic for other companies.
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Google Chrome: It is considered to be another popular web browser that is developed by
Google (Fang, Tsai and Lin, 2010). As per findings made, it is can be stated that it is the worlds
most used browser. The preferences of people towards this products are high due to its simple
interfaced and fast web page loafing speed.
Gmail: This is the best free email service operated and it is developed by tech giant
Google. As per the findings, most of the mid sized companies in USA make use of Gmail. This
service is provided with 15GB of overall storage.
Android: In this modern world, most of the smartphone make use of operating system. It
is the Linux based mobile OS that is developed by Google (Czinkota, Knight and Steen, 2010).
These are used on televisions, tablet computers, some cars, etc. run on Android. With the help of
android, smartphones have become popular and the rate of these products has also reduced.
YouTube: It has become the standard for online video watching. This is considered to be
the subsidiary of Google and was created by three of the PayPal employees. It was in the year
2006 when it was introduced and it provides the opportunity to upload videos (Cameron, Mora
and Calarco, 2011).
Google Maps: This is another popular product of Google. It provides the opportunity to
review maps of any part of the world. More specifically, it also provides users with the total time
that will be taken to reach out a destination.
Google Adwords: It is a type of online advertising service that is used by advertisers. This
is a type of service provided by Google in which individuals can be display advertisements and it
also enables to display the ads of products or services (Debortoli, Müller and vom Brocke, 2014).
The type of products and services delivered are for all age groups. All these focuses areas
can be used by any age group and helps individuals one or the other.
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