Introduction to Business (Assessment - 2 Business Plan)

Introduction to Business
(Assessment – 2 Business Plan)

Content
 Introduction
 Capital requirement
 Equipment budgets
 Human resource requirements for the proposed business and provide costings
 Segmentation, Targeting and Positioning (STP)
 Product Offering, key features and benefits
 Competitors Analysis (Porter's Five Forces model)
 SWOT Analysis
 References

 Business idea is that kind of unique
concept which makes new product to
be launched in the market. Various
aspects related to product has been
mentioned as per the idea that has to
be made by an organization
Introduction

Business idea
 “Boxit protein” this is an protein based food that is been launched by
CDL cafe . In this herbal ingredients is been used which makes it more
healthier for consumption. The cafe has brought product in order to
perform expansion in market to enhance customers base of cafe. Motive to
launch the product is to increase customers base and increase profit
generation with market expansion.