BA30591E Introduction to Business: Organic Beauty Business Plan

This project presents a comprehensive business plan for an organic natural beauty product, targeting the retail sector. The plan details the capital requirements, including equity and working capital, as well as human resource needs, emphasizing the importance of skilled and unskilled labor. It identifies the target market as the entire retail sector within the United Kingdom, including both online and offline sales channels. The offered products include organic food, clothing, and cosmetics. The plan analyzes the competitive landscape, highlighting key competitors like Marks and Spencer and Tesco, as well as smaller startups. Strengths such as healthy and organic products, skin-friendly formulations, and competitive pricing are discussed, along with weaknesses like a new brand image and limited financial resources. The unique selling proposition focuses on offering high-quality organic retail products at competitive prices, alongside an easy return policy. The plan concludes by summarizing the business's focus on organic retail, its product offerings, and its competitive environment, referencing relevant academic sources to support the analysis.

Introduction to Business

Table of Content
 INTRODUCTION
 Types of capital required
 Human resource requirements
 Target market
 Offered product
 Competitors
 Strength and weaknesses of businesses
 Unique selling price
 CONCLUSION
 REFERENCES

INTRODUCTION
 New business idea is to generate a specific idea that can create impactful
business operations and achieve high level of business success in the market.
 The new business set up is denoted as organic natural beauty product.
 The new business idea involves conducting business operations in retail sector.
 This would involve selling organic food, clothing line and other such retail
products both online and offline also.
 This presentation would project the type of capital needed to establish this
successful business.

Types of capital required
Equity Capital = £
1000000
Working Capital = £
250000
Debt Capital = £ 500000

Human resource requirement
 Human resources are among the key resources associated with the organisation.
 In order to achieve the business objectives its crucial for the organic natural beauty
product that can manage and control all different functional responsibilities.
 Company will channelizes the external recruitment drive over various designated
positions in the organisation.
 The recruitment drive would look for skilled human resources that can cope up with
all different roles and responsibilities associated with the designated position role in
the organisation.
 Company will be needed both skilled human resources at various designated positions
and unskilled resources at the bottom level.

Target market
 Target market is the associated dealing market for the organisation.
 This is the area in the business environment where company needed to
operate its business.
 Target market for the organic natural beauty product would be the
entire retail sector.
 The retail market of United Kingdom would be the target market area
for the organic natural beauty product.
 Company would sale its products over internet also so that target
market for the new business idea would also include the e-commerce
market that can improve the sale of company.
 All strategies organic natural beauty product will form are based on the
associated target market of company.

Offered product
 Organic natural beauty product will offer different
products associated with the retail sector.
 Product like organic food, clothing, cosmetics and other
such retail sector products.
 All these products are organic in nature and contain
only natural elements that are healthy to use.
 Cosmetics line of company is made out of the natural
ingredients that can heal the skin and health benefits.

Competitors
Company will have to compete with all top retail sector organisations
based in the United Kingdom such as Marks and Spencer, Tesco and many
such retail companies.
Company will also face competition from the small businesses and start
ups like organic natural beauty product who are engaged in conducting
business operations in retail market.
Company will not only entertain competition in offline mode but it will
also address the aggressive level of competition from different e-commerce
applications engaged selling retail sector products.

Strength and weakness of the business
Strength
 Healthy and organic products.
 Skin friendly products.
 Low and competitive pricing.
 Different features and varieties and fashion available with the company.
Weakness
 Organic natural beauty product is a new organisation contains no brand image.
 Do not contain any established customer base.
 Low financial resources.
 Do not carry the enough experience of doing business.

Unique selling price
Company will offer the best level
of organic retail products at the low
prices.
Pricing would be the unique selling
price for the company.
It will also offer the easy return
policy that can boost the growth
rate of company.

CONCLUSION
 Organic natural beauty product is engaged in doing business operations in
the organic retail sector.
 Company will offer products like clothing, food product, cosmetics and
other such retail products.
 Company would engage selling its products in both the modes online and
offline mode of selling.
 Competitors like Marks and Spencer, Tesco and many such competitors will
provide a legit competition to the organic natural beauty product.

REFERENCES
 Jones, J. N., 2016. Inclusive innovation: A source of new ideas to deliver
business growth. Research-Technology Management. 59(5). pp.12-14.
 Lee, W. S. and Sohn, S. Y., 2019. Discovering emerging business ideas based
on crowdfunded software projects. Decision Support Systems. 116. pp.102-113.
 O’Reilly, C. and Binns, A. J., 2019. The three stages of disruptive innovation:
idea generation, incubation, and scaling. California Management
Review. 61(3). pp.49-71.
 Ritter, T. and Lettl, C., 2018. The wider implications of business-model
research. Long Range Planning. 51(1). pp.1-8.