Introduction to Business

This document provides an introduction to the concept of starting a new business called Snackibles, a small shop in London South Ealin area. It discusses the amount and type of capital required, proposed location, layout and equipment budget, human resource and their costing, target market and promotional strategies, product description and benefits, competitors, strengths and weaknesses, and unique selling points of the business.

Introduction to Business

Table of Contents
Introduction .....................................................................................................................................3
MAIN BODY ..................................................................................................................................3
2- Amount and type of capital required within business ...........................................................3
3-Proposed location, layout and equipment budget ....................................................................3
4-Human resource and their costing ...........................................................................................3
5- Target market and target people including promotional strategies.........................................4
6- Product description including their features and benefits.......................................................4
7- competitors of the new business..............................................................................................4
8- Straight and weakness of the new business in relation to the competitions............................5
9- Unique selling point of the business........................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

Introduction
The new business idea is about small shop in the London South Ealin area. A name of
new business idea is Snackibles and here customers well get Snacks items like, hand made
cookies, Oat Bars, Sweets and things that are cooked and can be eatable as a snack etc.
This shop will attract customers who are in hurry, and they need something that can be
carried by them and also target the people who need something in the morning with their Cup of
tea, or they can present in they Plate when some guests arrive at their home.
MAIN BODY
2- Amount and type of capital required within business
To start a new business Snackibles shop, businessman will need a money to buy things
that will be needed to make Snacks, and they will also need to for the shop interior design, rent of
the shop, salaries of the employees. Without having the capital business cannot be started so
businessman will invest around $30,000 . here is the starting investment of the Snackibles shop.
Particular Amount ($)
Equipment to make snacks 8000
Shop Interior design 10000
Salary of the designers 4000
1 moth of advance rent 4000
Advertisement and promotion 2000
Other expenses 2000
Total $30000
3-Proposed location, layout and equipment budget
Location of the Snackibles will be South Ealin area where the owner of the business
have founded a small shop and its on the OAK Road. They are taking around 35000 pound per
annum and the shop area is around 500 sq feet (ca. 46 m²) . Their are some benefits to open shop
in this are like in day time food traffic is high, located in the city centre and close to the railways
and major ruts of the London. To buy the equipment owner of the business will invest $8000

4-Human resource and their costing
In a every business human resource plays most important part and to start new business
Snackibles, owner need to require employees who can work for them and help them to grow
their business effectively. Interview method will be used by the Owner to recruit, and they will
recruit around 2 employees who have experience in sells. Owner will pay them salary around
$2000 per person so the total cost of the both the employees will be $4000 per month for their
work in the Snackibles shop.
5- Target market and target people including promotional strategies
Snackibles business idea is based on the Snack that are fried and made with the hand and
it can be eatable for the special occasion or in the morning with the tea or people who are busy
and need something eat can buy so the target people will be woman who are married or the old
age people who need something in the morning to eat and during their snacks time as well. The
target market of the new Snackibles business is London South Ealin centre area where most of
the shops are selling food items. To mote their Snackibles shop among the people owner of the
business will give the exciting offer ion their physical stores and also do the social media
promotion and target the nearby area, so they can attract customers from the local area, and they
can be aware about the new shop that sell a hand made Snacks and fries items to the customers.
6- Product description including their features and benefits
Snackibles will make the product that will be hand made and the main feature of those
Snacks will be that they will not affect the highly on the customers health and most of the
product will be made up of healthy ingredients so customers will able to buy those Snacks as
well from the new business shop. Snackibles will launch their own packing so their designs will
be unique and it will help to attract customers to built their product. Snack have some benefit to
the customers like people can eat the Snacks whenever they want, they can store for the long
times, and they can offer to the guest to welcome them.
7- competitors of the new business
Every new business have to face competition in their bigging days and Snackibles also
have to face the competition. Their competitors will be nearby shops that sells food product and
satisfy the needs and demand of the customers. Product segment is similar, so they will need to
face the huge competition and competitors will try to push their business down by selling their

product in lower prices so it is necessary for the Snackibles shop to follow cost effective
business strategy, so they can create space for them and decrease force from of competition.
8- Straight and weakness of the new business in relation to the competitions
Every business has some strength and their weakness that can have huge benefits to the
other competitors and strength can become opportunity of the Snackibles business, and they can
take competitive advantages.
Strength
 Snacks will be hand made so customers can create their mind to buy their product
 Snacks are good replacement of food sometimes and it can be presented for the guest
arrival.
Weakness
 Some products will be fried and it can affect the health of customers.
 Food poisoning due to junk food.
9- Unique selling point of the business
Every product and services have their unquiet selling point and in this new business idea
products also have some. The Unique selling point of this product is that product is ready eat and
customers do not need to dry or roast them again. Cost effective products and available easily.
CONCLUSION
As per the presentation has been coved new business idea Snackibles that I a small shop
located in London. This report has been give brief introduction of the product, discussed amount
budget that will be needed to the business owner and also conclude the Human resource
requirement. It also has been identified the target market and promotional strategy. In the end of
this presentation, it has been discussed competition Snackibles can faced in new business.

REFERENCES
Books and journal
Busco, C. and Quattrone, P., 2018. Performing business and social innovation through
accounting inscriptions: An introduction. Accounting, Organizations and Society.67.
pp.15-19.
Doern, R., Williams, N. and Vorley, T., 2019. Special issue on entrepreneurship and crises:
business as usual? An introduction and review of the literature. Entrepreneurship &
Regional Development.31(5-6). pp.400-412.
Dumas, M., La Rosa, M., Mendling, J. and Reijers, H. A., 2018. Introduction to business process
management. In Fundamentals of Business Process Management (pp. 1-33). Springer,
Berlin. Heidelberg.
Grosser, K., Moon, J. and Nelson, J. A., 2017. Guest editors’ introduction: gender, business
ethics, and corporate social responsibility: assessing and refocusing a
conversation. Business Ethics Quarterly.27(4). pp.541-567.
Khajeheian, D., Friedrichsen, M. and Mödinger, W., 2018. An introduction to competitiveness
in fast changing business environment. In Competitiveness in emerging markets (pp. 3-11).
Springer. Cham.