Introduction to Business

Introduction to Business

Contents
BUSINESS PLAN...........................................................................................................................3
Executive Summary.....................................................................................................................3
Background..................................................................................................................................3
Product and Services....................................................................................................................3
Mission and vison statement........................................................................................................4
Business structure........................................................................................................................4
Situational Analysis.....................................................................................................................4
Recent Trends..............................................................................................................................5
Target market...............................................................................................................................6
Competitor’s Analysis.................................................................................................................6
Sales and marketing strategy.......................................................................................................7
Sales in the first three year will be...............................................................................................7
Publicity and advertising strategy................................................................................................7
Payment policy............................................................................................................................7
Financial Management.................................................................................................................7
REFERENCES................................................................................................................................9

BUSINESS PLAN
Executive Summary
Retail industry has the fierce competition in the global market but consumer have
tending needs to look into the varsity of clothes looking at the recent trends in the market. This
is the reason the clothes manufacturing business have sprung up in last 50 years. In the recent
trend of globalization and internationalization of business, there are various clothing design have
been involved from different corner of world. the new business will be TRENDY looking to one
who go between the manufactures and consumers as part of being clothing store or boutiques call
by some folks.
Background
TRENDY is the clothing store located in the 4 Turnham Green Terrace, Chiswick,
London W4 1QP having the size of 1700 sq. Ft being the popular and central retail location.
There have been proper conduction of the feasibility studies and marketing survey regarding the
location is the right place to launch the boutiques for the trendy apparel. We have believed that’s
the location will be supporting in growth of business as well as gaining up the competitive edge.
the property has better amenities such as use of class E, A3 use will be considered, 3 phase
electricity along with been part of ample storage and independent traders.
Trendy boutiques will ensure customer with first class treatments maintaining the CRM
software for managing up one to one relationship. There will be availability of different brands
along with customized product meeting out customer needs in every perspective.
Product and Services
TRENDY will be standards and registered clothing store that will be retailing up wide
range clothes and fashionable accessories from the local and international manufactures from
the different corner of world proving the customer the match of recent trends and customization.
These are some of the products that we will retail in our clothing store (boutique);
 Women’s clothing
 Men’s clothing
 Children’s clothing
 New-born clothing
 Maternity Clothing
 Footwear (Shoes, Canvas, Sandals and Slippers et al)
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 Other fashion accessories (belt, handbags, sun shades, caps, hats and wristwatches
et al)
Mission and vison statement
TRENDY vision is to be establish as one stop clothing store in the South Ealing area and
later on in whole London steering up the franchise in different location and providing up
maximum satisfaction to the customers.
Mission is to establish clothing store which is available with wide range of clothes and
fashion accessories from top brands at affordable prices. The retail business is planning up to
have outlets or franchise in different location.
Business structure
The business has the clear aim over developing standard one shop for customer where
thy an get into different purchase depending on their needs and wants. the business will be
targeting all the customer range form new born to old, poor to rich, classy to fashionable and
males to female. due to high segmentation expansion, it is vet important for businesses follow up
the right structure supporting up growth. company is hoping up to have the wide range of clothes
and fashion accessories from top brands at affordable prices. so the human resource structure for
the busines will be
 Chief Executive Officer (Owner)
 Store Manager
 Merchandize Manager
 Sales and Marketing Manager
 Information Technologist
 Accountants/Cashiers
 Cleaners
Situational Analysis
SWOT analyses
The business person will be quite aware regarding the several other clothing store or even
at the same location. There have been clearly conducting of SWOT analysis in manner to
identify the position establishment of business. This will be helpful in maximizing the strength,
major leverage on opportunities along with proper risk mitigation and equipped to comfort
business threats.
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