Introduction to Business

Introduction to
Business

INTRODUCTION
A business is a commercial enterprise that entails selling products or services in return for
benefit. It may be an occupation, practice, or commerce. Profits in industry aren't all monetary. It
may be any kind of advantage that is recognized by the company involved in the business. The
corporate goal is what motivates the company to continue operating and carry out its operations
in the long term (Franceschetti and Eder, 2020).
. Customer loyalty, according to the current philosophy, is the fundamental goal of a
company because it is what generates the most income. Company thrives because the client is
happy. The aim of this report is to analyse different kinds of business organisations along with
explanation of relationship between an organisation and its business environment.
MAIN BODY
Case Scenario
Mary Jones and her business partner, Sue Jackson, launched the ‘Little Dessert Store' in
Birmingham's bustling Bullring Shopping Centre. Both Mary and Sue have worked in the
hospitality industry. They both wanted to open the shop after being laid off from their former
employers. Mary and Sue both invested £30,000, which included the cost of a three-year shop
lease as well as some working capital. The original outlet has recently achieved break-even, and
sales revenue is rapidly increasing. They now need £20,000 in extra capital from a bank in the
form of a business loan to help them market the company in the region and create new product
lines.
To cover the long hours that the store is open, they have two full-time and two part-time
hires to deal with busy weekends. They were forced to close for three months due to the recent
Covid-19 crisis. Their company has expanded so far as a result of their signs and word-of-mouth
referrals. They currently purchase all of their stock from a nearby cash & carry, but they are
considering whether purchasing it from local organic farmers will result in a higher-quality
commodity for which they could charge a higher price. They are mindful of the movement
toward healthy eating and agree the demand for their commodity is rising.