Introduction to Business Individual Report on a Case Study

INTRODUCTION TO
BUSINESS INDIVIDUAL
REPORT ON A CASE STUDY

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Partnership as a type of business in the context of the case study...............................................4
2. Porter five forces to analyse business condition and advice how to accomplish competitive
advancement................................................................................................................................6
3. Discussion on three macro environmental components with references that how to improve
Frozen Yoghurt business..............................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business organisation is defined as entity that mainly aims at carrying out the commercial
enterprise by providing goods and services to meet the needs of consumers (Niño, Niño and
Ortega, 2020). Thus, varied forms of business organisation exists as sole proprietorship, general
partnership, limited partnership and limited liability company etc.
The present report is based on business activities of Yoghutology as this is a Ice- cream
parlour style shop and they are specialise in selling of the Frozen Yoghurt.
Furthermore, study is based on topic as to evaluate the partnership as type of business
organisation and to use the Porter's five forces analysis to analyse the business conditions that
can aids to accomplish the competitive advancement. Lastly, discussion will be conducted on
three micro environmental components that improves the working of Frozen yoghurt business.
MAIN BODY
1. Partnership as a type of business in the context of the case study
There are different legal structure of business such as sole traders, partnership and
corporation. A partnership is an effective type of business in which 2 and more than 2 people
start a business and invest some amount of money. In this form of business owners or partners
have unlimited personal liability for the action of the business (Ponte and et.al., 2017). Partners
in partnership type of business, invest different or may be same amount for the same and
different time period and share proportionally in any profits and losses earned by it. In the
context of yoghurtology Frank Jones and his business parter Peter, it can be said that they set up
a frozen yoghurt shop in which each partner or both invested £30,000 for 3 years lease on a shop
and after sometime finance of £20,000 in the form of a business loan. So, it shows that there is a
equal liability of each partner in all profits and loss of the company or its shop. There are some
requirements of making a partnership a type of business such as:
 Coming together of 2 or more than 2 people for starting up a business. In the case of
Peter yoghurtology shop, there are 2 people who set up a business so, it shows that it is a
type of partnership.
 Creating a mutual understanding or relationship between partners with the main aim of
working under mutual trust. In the case of yoghurtology, it is stated that there is a trust
between both Peter and Frank that is why they have grown their business and make it