Introduction to Business Operations and Management

Introduction to Business
Operations and Management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
About Business............................................................................................................................3
Background and expertise............................................................................................................4
Swot Analysis..............................................................................................................................4
Understanding of market.............................................................................................................5
Marketing plan.............................................................................................................................6
Investment needed.......................................................................................................................7
Financial opportunities................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business plan is a plan that outlines important details about the business and provides
idea about what are business and its important elements. This business plan involves information
about what are business and its vision, objectives and goals. In addition to this, business plan
also involve background and expertise and Swot analysis of the business. Followed by this plan
will also include marketing mix that outlines marketing strategies of the business and lastly plan
will involve investment needed and financing opportunities. This involves creating a budget for
new business and determination of sources for funding or finance.
MAIN BODY
About Business
Business is customised cake and bakery products business. For this business on the basis
of special orders for cake as well as other bakery products will be taken and on the basis of this
cakes and bakery products will be prepared for customers. Customisation includes design and
flavour customisation including providing healthy alternative for cake and bakery products. In
addition to this, all the products of the business including cake and other bakery items will be
vegan. This idea is based on increasing demand for vegan products and people are looking for
vegan and healthy alternative in every type of product and this is also basis for its market
viability.
Vision
“To become first choice for those who wants health along with taste”.
Objectives
 To achieve breakeven point within 6 months of starting business
 To achieve 5% market share by 2020
 To develop basis for loyal customers for long term and sustainable growth of business
Goals