Improvement Strategy for Mercedes Benz

INTRODUCTION TO
BUSINESS OPERATIONS
AND SERVICES

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1 Improvement strategy for Mercedes Benz................................................................................3
2 Operational strategies that BMW and Audi can implement.....................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Operations management is very effective function to a company, because after managing
different operations effectively, a company can simply achieve appropriate outcomes in is
production department. Many companies and businesses within the market place puts their he
efforts for managing their operations in proper way, because proper operations management
enables to a business for improving its quality of products and services. This report discuses
operations and services of Mercedes Benz (Chemendy,2018). Basically, Mercedes is a German
luxury car manufacturing company that currently operates in across the world. The operations
improvement strategy has been used below for improving existing operations of Mercedes in
order to gain better outcomes in market place. Some major operational management strategies
also have been included in this report that upper management of Audi and BMW can adopt and
use for gaining large market share from Mercedes-Benz. The management of Mercedes have to
follow all operations management approaches, principles or techniques in its workplace for
enhancing quality of its products and services in international luxury car industry.
TASK
1 Improvement strategy for Mercedes Benz
Mercedes one of the famous automobile manufacture company in world. Organisation
faces various types of challenges in product quality and services from senior management which
decrease expansion of market. Critics believe that firm’s business highly affected from its merger
with American’s Chrysler which in 1998. In 2005 later organisation profit and sales increase
while former company faces challenges in terms of quality services (Azman, 2019). It becomes
important for firm to implement strategy that can help in expanding business and increase profit
share in time globalization. Organisation has to restructure operation and management system in
order to improve quality, efficiency and productivity of work and hence firm will be able to
increase customer satisfaction level. There are number of technique use by firm in operation
management such as Total quality management (TQM), just in time, Lean production, Sig Sigma
etc. which help in proper analyses activities at workplace. It also helps in monitoring and
controlling tasks which are performed by employees and gives direction if needed. Management
frame various types of strategically changes with the help of tool and technique such as TQM,
JIT etc. Improve strategy is needed for Mercedes as large number of quality question raise in last
few years which must be addresses properly for example: 1.3 million cars return by buyers
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because of various types of system problem. Its electronic model now doubtful in eye of people,
so it necessary that firm set proper strategy for operation and management of firm.
Total Quality Management
It can be define as a process that are use to improve quality of work in organisation by
closely managing and controlling. In this employees and management work together to improve
product & services as well as try to enhance process. It also positively impact on organisation
diversified work culture and hence firm able to achieve higher target on time.
There are various primary elements of total quality management which improve quality
or product and related to process (Shaw, 2019). Mercedes try to understand that product must be
customer focused rather those extra pulling ideas of management. Training and development
programs introduce for changing system and try to take feedback of customers whether product
comes up to their expectation or not. High performance work system implement in firm so that
all workers participate in achieving targeted goals. Teams are made according to skills and talent
requirement for various processes which are needed for globalize business (Marques, 2016).
Process must be defined from supplier to customer so that any deviation cannot become barrier
in Mercedes growth. Integrated system must be implementing at workplace with horizontal
structure which again contribute in timely work. Strategy will be set by firm in such a way that it
can align with vision, goal and mission of company and hence able to increase output in
changing business. System and process continue improve organisation as changing business
needed competitive advantage. Decision must be make according to facts rather than opinion. It
must be inspired or experience from other company which able to achieve higher.
There are four types of total quality management strategy that are used by Mercedes Benz
(Keinan and et.al., 2019). It helps in improving quality of product and services as well as reduces
wastage in firm. It also supports sustainable development of business which necessary in time of
globalisation. Repair, refinement, renovation and reinvention are 4 improving strategy that
implement in organisation operation. It increases efficiency, quality and productivity of work
which increase customer satisfaction level and hence organisation able to achieve higher target
on time.
Repair
In this strategy repair of vehicle is focused by Mercedes. There are two method for
temporary and permanent. In temporary solution firm make few desirable changes in product and
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