Unilever's Marketing Mix and Promotional Strategies: Analysis Report

This report examines Unilever's marketing mix and promotional strategies, focusing on how the company utilizes various methods to impact sales and build brand loyalty. The report highlights Unilever's substantial investment in marketing, particularly through digital media and e-commerce, and its use of promotional channels such as discounts, free samples, and print media. It also discusses the company's use of celebrity endorsements and online video channels to enhance customer understanding and engagement. The conclusion emphasizes the importance of a strong promotional strategy for business success, highlighting the direct impact on brand value, image, and customer loyalty. The report references the marketing mix and strategies of Unilever to support its analysis.

INTRODUCTION TO BUSINESS
STUDIESINTRODUCTION
There must be a strong understanding of
promotions and the impact which it has on the
organizations sales which is going to be discussed
in the poster. Unilever has been in the market from
90 years therefore they are aware of the importance
of this specific marketing mix element.
REFERENCES
Marketing mix and strategies of Unilever, 2020.
[Online]. Available through: <
https://www.ukessays.com/essays/marketing/mark
eting-mix-and-strategies-of-unilever-marketing-
essay.php>.
PROMOTIONS
Unilever is the largest organization to be spending on
their marketing which is about 8 billion. Digital media
and e-commerce and two methods which the
organization is focusing upon so that the company will
be able to satisfy the needs and demands of the
customers on time. The other promotional methods
which Unilever is using are campaigning channels like
discounts, free samples, print media, etc and the
company is also having film stars and sportsmen
doing the advertisements for the company. There are
online video channels of Unilever so that there is a
better understanding of the products and services by
the customers which is going to get in more loyalty of
customers which is important for the reputation and
portfolio of business. There is a direct engagement of
the clients in the organization because of the
promotional methods which the organization is using
which is a great advantage for the company and the
sales are also going to be impacted.
CONCLUSION
From the poster it can be concluded that there has
to be a strong strategy which a business must have
for promotions in order to be able to make the
brand value, image and reputation in the market
increase.