This report provides an introduction to business studies, discussing the role of HR, Marketing, and Finance functions within an organization. It also explores collaborative working practices and the role of financial management and reporting. The case study focuses on Unilever Plc, a UK-based multinational company.
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Introduction to Business Studies
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Contents INTRODUCTION...........................................................................................................................3 Task 1...............................................................................................................................................3 Describe the role of HR, Marketing and Finance Functions within organisation..................3 Task 2...............................................................................................................................................4 Develop an understanding of collaborative working practices..............................................4 Task 4...............................................................................................................................................5 Demonstrate knowledge of the role of financial management and reporting within the organisation............................................................................................................................5 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Business studies is a subject with comprises of various elements such as accounting, marketing, finance, economics etc. that helps the businesses in managing their operations efficiently (Peng, 2016). It enables the management of the organisation in taking more informed decisions as with the help of this they can analyse various situation and importance of various factors that can influence the operations of the company. The objectives of the businesses can be achieved by analysing various policies and practices of the organisation along with the impact of various internal and external business factors. In this report the organisation that is taken into consideration in Unilever Plc which is a UK based multinational company offering a wide variety of consumer goods. In this report the role of different departments are discussed along with the collaborative working practices of the organisation. Apart from this the role of financial management is also discussed. Task 1 Describe the role of HR, Marketing and Finance Functions within organisation In an organisation there are various departments who perform different roles so that the common goal of the organisation can be achieved. All the activities and tasks are allocated as per the nature of the department which then integrate their efforts towards the common objectives (Abualoush, 2018). The role of different department of the organisation is given below: Role of HR Recruiting and selecting people: The HR department of Unilever enable them in procuring employees by attracting people and creating pool of talent for them, out of which the employees are selected by the company as per their needs and the description of the job. With the specific methods of recruitment and selection the HR manager can ensure capable and competent staff in the organisation. Traininganddevelopmentof theemployees:Varioustraininganddevelopment sessions are organised by the human resource department with the help of which the employees can made capable of undertaking and performing various role such as Unilever provided the computer skills to their employees by providing them trainings with the help of which they can easily use the computer system for their work. Role of Marketing
Identifyingcustomerneeds:Themarketingdepartmentoftheorganisationis responsible for undertaking the market research with the help of which they can efficiently plan their operations and marketing strategies. The marketing department of Unilever facilitates them in determining the needs and wants of the customers with the help of which they plan their offering and the changes in the features of their products so that they enhance the satisfaction level of their customers(Ardito and Dangelico, 2018). Promotional activities:The marketing department identifies various medium from where they can promote the products and services that they offer to the customers. This enables them in creating awareness about their products and services. Unilever promote their products through various social media platform and advertising on televisions, radios, through print media etc. With the help of various social media platform the marketing department also takes feedbacks of the customers that facilitate them in analysing their opinions and level of understanding about their offerings. Role of finance Allocation of funds: The finance department are responsible for procuring funds from different sources and allocating it to different departments of the organisation as per their needs and requirements such as they allocate funds to the marketing departments for undertaking various promotional activities and to the production department for converting the raw material into finished goods etc. In Unilever the finance department analyse the requirement of different departments and accordingly manages the requirement of the funds by procuring them. Formation of the Budgeting:The budget is prepared by the finance department of the company with the help of which they determine the availability of the funds with the company. Thisensuresthemtoplanfortheinvestmentandinanalysingtherequirementofthe procurement of the funds. In the Unilever the finance department manages the expenses of different department and formulates various budgets with the help of which they can manage the flow of the funds as well as can manage the investment of the company (Erasmus, 2016). Task 2 Develop an understanding of collaborative working practices A collaborative working practice implies that the two or more people work together for accomplishing a common goal or for achieving a common target. The concept is based upon the
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belief that for achieving the objectives it is better to focus upon teamwork rather than on individual performance. The managers and the leaders within the organisation identifies the skills and abilities of the people and accordingly develops team with the help of which better understanding can be develop among them and overall performance can be improved. This is because they can utilise the capabilities of the employees by providing them cooperation of the likeminded people with similar abilities and competence. The Unilever focuses upon the collaborative working practice with the help of which they can better workplace culture is developed as understanding among all the employees can be ensured which leads to enhanced ability of the management in taking better decisions (Corredoira and McDermott, 2014). Various practices that are adopted by the organisation for building a collaborative workforce are given below: The managers and the leaders focuses upon creating a clear and compelling cause that motivate their employees to work with each other towards common objectives. The employees are encouraged to work and team and to bring out various innovative ideas and to work upon them. With this the employees are motivated and innovations are incorporated within the organisation. For empowering the team, each member of the organisation are asked to share their strengths as to work with the strengths of every employees the performance can be improved and the impact of the weakness on their performances can be minimised. Task 4 Demonstrateknowledgeoftheroleoffinancialmanagementandreportingwithinthe organisation Financial management facilitates an organisation in maintaining various reports that are related to the financial resources, transactions, performance etc. of the organisation. Such report facilitates them in planning various activities and taking necessary decisions for the organisation (Madura, 2020). The financial reporting facilitate the organisation in disclosing the performance of the organisation for a specific period of time on the basis of which various decisions are taken by the investors and other stakeholders. The role of financial management and reporting are given below:
The accounting team of the finance department post all the transactions and the related details with the help of which record is maintained for all the transactions. The finance manager with the help of such records forecast the risk in context of expenses incurred by the organisation and the sources of income (Finkler, Smith and Calabrese, 2018). With the help of financial and reporting management an organisation can efficiently allocate and utilise their financial resources that facilitates the organisation such as Unilever in managing their investment and ensuring profitability as well as sustainability in long run. Financial management facilities for companies to manage their working capital with the help of which the risk of shortage of funds for managing day to day expense and operations can be mitigated. In Unilever the financial management plays crucial role in analysing their account receivables and account payables which enables them to manage their working capital and the flow of funds within the organisation. The financial management and reporting leads to formation of various reports and financial statements with the help of which various decisions are taken by the investors as such reports are provided to the stakeholders. It is because these reports and financial statementsopreparedreflectthefinancialpositionandtheperformanceofthe organisation (Ward and Forker, 2017). Financial manager of Unilever has significant amount of authority regarding the use of financial resources of the organisation and to ensure better utilisation of resources they analysis the surplus and deficit of the organisation along with the impact of various factors such as liabilities and debts. This enables them to identify various sources where investment can be made with which utilisation of financial resources of the organisation can be ensured. CONCLUSION It is concluded from the above report that it is important for the organisation to analyse the role of various department so that they can determine the contribution of each department individuallyinaccomplishingtheoverallorganisationalgoal.Inadditionto thisvarious collaborative working practices are adopted by the organisation that enable them to improve the performance of the employees and develop better understanding among them which facilitates them to improve the organisational culture. Also it is concluded that the reports and financial
statement formulated by the finance department are analysed by the stakeholders while decision making as it reflect the performance and actual position of the organisation.
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REFERENCES Books and Journal Abualoush, S.H., and et. al., 2018. The role of employees’ empowerment as an intermediary variable between knowledge management and information systems on employees’ performance.VINE Journal of Information and Knowledge Management Systems. Ardito, L. and Dangelico, R.M., 2018. Firm environmental performance under scrutiny: The role ofstrategicandorganizationalorientations.CorporateSocialResponsibilityand Environmental Management,25(4), pp.426-440. Corredoira, R.A. and McDermott, G.A., 2014. Adaptation, bridging and firm upgrading: How non-market institutions and MNCs facilitate knowledge recombination in emerging markets.Journal of International Business Studies.45(6). pp.699-722. Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016.Introduction to business management. Oxford University Press Southern Africa. Finkler, S.A., Smith, D.L. and Calabrese, T.D., 2018.Financial management for public, health, and not-for-profit organizations. CQ Press. Madura, J., 2020.International financial management. Cengage Learning. Peng, M.W., 2016.Global business. Cengage learning. Ward, A.M. and Forker, J., 2017. Financial management effectiveness and board gender diversity in member-governed, community financial institutions.Journal of business ethics.141(2). pp.351-366.