Introduction to business studies

CW1 portofolio

Marketing Mix Of Zara
Marketing mix is considered as a strategic technique that helps in assessing
various factors related to marketing mix. There are various factor of marketing
mix such as product, place, price, physical evidence, promotion, people and
process. The organisation adopts marketing mix that helps in understanding
different factor such as scare resources and how they can be overcome. In this
presentation, there is a description regarding one of the factors of marketing mix
named as Product. The company is determined in this assignment is Zara. It is a
retailing company that is founded in the year of 1988. There are various types of
product which is provided by company such as clothing, accessories, beauty
products, perfumes and many more in order to satisfy need of customer. Zara is
determined as a biggest company around the world.
They offer good fabric as well as comfortable clothes of various sizes.
Zara introduces 10000 new designs every year. The organisation focuses on
attracting loyal and trustworthy customer towards product and services provided
by company. The focus is on sustainable improvement that helps in reducing
wastage and their main focus is to provide biodegradable bags in comparison to
plastic bags that help in increasing brand image of company in front of customer
in marketplace. The organisation provided different as well as a specific label
which is identifies easily.