Role of Marketing, HR, and Financial Function in an Organization
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This report analyzes the role of marketing, HR, and financial function in an organization, with a case study of Mark & Spencer. It also discusses the importance of collaborative working practices and the role of financial management and reporting.
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Table of Content INTRODUCTION...........................................................................................................................3 MAIN BODY..................................................................................................................................3 Role of marketing, HR and financial function within a firm...................................................3 Importance of collaborative working practices.........................................................................4 Role of financial management and reporting in an organization..............................................6 CONCLUSION................................................................................................................................7 REFERENCESS..............................................................................................................................8
INTRODUCTION An organizational or business function is a core process or set of activities carried out within a department or areas of a company. Common functions include operations, marketing, human resources, information technology, customer service, finance and warehousing. This report will over case study of Mark & Spencer which one of the top leading company in Ukretail industry. Itwillbriefly explain role of Humanresource, marketing andfinance functionof in an organization. This report will also analyses the importance ofcollaborative workpractices. In the end of this report willdemonstrate knowledge of the roles of financial management and reporting within the organization. MAIN BODY Role of marketing, HR and financial function within a firm Human resource, Marketing and finance has huge role in aMark & Spencer company andthese all functions have different different roleswhich helps toprovide smoothfunctioningand profitabilityto them (Elia,Massini and Narula., 2019). All functions of the business are interlinked with each other, and theytake help of each other to run their day to day business activities. Human resource Human resource management of the Mark & Spencer company has huge roles to pay. Theymake polices, andthey provide skillful employees to the company who can effectively run function of the organization. They also make polices related to the employees, so they can gettheirrights (Garson., 2017). Human resource manager runactivitieswhich helps in employees engagementand also provide training to the employees. Training emphasis motivation andemployees cando their taskmore effectivelyand give their best toachieveobjectives of the companywhich leadMark & Spencer toward the success in their business. Marketing Marketing is the process ofadvertisingproducts of the company in a market so people can be aware about the new product of theMark & Spencer company.M&S company has their own marketing team who used to advertise their product andstudy about the market to understandneeds of theircustomersso company can develop
their productaccording to their demand. Marketing haveknowledge about the market, and they knowhowthey can attract customers to but their product, and theyalso use social media marketingwhich is the best way to advertiseproductand attract target customers. When company launch their new product in the market then first thing they have to do ispromotionof their productwhich isresponsibility of the marketing team of theMark & Spencer company who advertise and promote their product to the customers who can buy their products. Finance function Finance functionis most important function of theMark & Spencer company because it providefunds to the companyandother function of the company utilize those fundsto run organizationalactivities (Langston and et.al., 2017).Their roles is to findfinancial resources for the companysuch asbank , institution andinvestors etc. who can invest in their company orprovide funds.This funds are used by the company to run their activities and Finance manager control the flow of funds within a companyand make surethatresources are utilized properly or not Claims made by the employees with respect to medical, and transport allowances have to be processed by the finance function. Often, many organizations automate this routine activity wherein theuseofERP(EnterpriseResourcePlanning)softwareandfinancialworkflow automation software make the job and the task of claims processing easier (Leonardi, Schiavo and Zancanaro., 2019). Having said that, it must be remembered that the finance function has to do its due diligence on the claims being submitted to ensure that bogus claims and suspicious activities are found out and stopped. Importance of collaborative working practices One of the major factor which provides contribution toward the success of the businesscollaborative working practices (Madura., 2020). It can be beneficial for the Mark & Spencer company to implementcollaborativeworking practicesat their workplace because those practicesit increase communication flow at the workplace and employees can do their work more effectivelyandwithperfection. In order to improvequalityand productivity in a workleaders of the company shouldimplement group activities at their workplace.Here aresomeadvantages ofcollaborative practices which is helpful in business success.
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Pooling of Talent and Strength When employees of the company work in a group , they are able to gain proper knowledge, develop new skills andexperience from theirsenior5swhoare involved in group. For instance , one of the employees may struggle with the presentation skills butbutmightknowaboutthetechnicalaspect.Collaborativeworkingallow employeesshare their talentand skills with the otheremployees, and they all the find the solution of the problem together and take decision together. Increase flow of communication Collaborative practicesalways helps toincreaseflow of communicationin business which is important for the organization to be successful.Employeescan understandeach otherand supporteach other in thetask (Noble and et.al., 2017). Communication also provide create good relationshipwithin employees and theycan understand each other's culture. Development of employees skills Collaboration is mutually beneficial for the employees as well as the organization because when they work together, interact and share ideas, they see and understand how others work, think, negotiate and operate. This gives all the employees a chance to pick up skills from their colleagues or team mates and build upon their strengths. These newly-learned skills can then be practiced in their own field to look at things with a new perspective and make improvements and enhancements. Increment in efficiency Collaborative workincrease the efficiency of the employeesbecauseindividual employees take timeto do any taskbutif they are working any taskin group then theywill take veryless time to complete task, andthey can workmore effective with a perfection in their task. This will be helpful for the company, andthey can take competitiveadvantagesinthemarketandincreasetheirproductivitythroughthe collaborative working practices. Employees will do their task in less time, and theycan increase the productivity of the companywhich can lead them toward the success in their business ad they can show their name a successful brand.
Role of financial management and reporting in an organization Financeis an essentialand indispensable part for theMark & Spencer company, whetherprofit makingorsustainthemselvesfor the long without having long term finance (Shapiro and Hanouna., 2019). They need finance to run their activities, andthey need to manage theirfinance torun their business for a long time period. Financial managementis helpful for the companyto so and it refersto the effectivecontrolling , planning, organizingof thefinancial activities at the workplace. Thisincludesbut it islimited to thefundallocation , utilization of funds, procurement etc.Finance manage of theMark & Spencer company manager all the flowand management of the fundsandlook for the proper utilization of fundstomake profit for the organization. Financial controls and decisions Fiance manager of the company pay major role in making the decision related to thecompaniesfunds and controlover the finance overthe organization. Theyare expert oftechniques such asfinancial forecasting, ratio analysisand loss analysis etc . Whichare helpfulin controllingand decision making of the financefor the company. Finance planning Finance manager of theMark & Spencer companyareresponsible to planthe financial activitiesand resourcesin the company (Sorensen and et.al., 2018). They use thedata which is availableto understandthat where the financeneeded more and give their priorities to that areas more than other areas of the company.They look theoveralleconomic situationand makes plansand budget accordingto the situation in a economy. Capital management Finance management provide the funds to the company, and they also research for the resourceswhere company can get finance resources. Financial management of the company estimate the needsof fundstime to time ,determinesthe capital structureadcompsitionand makesthe choiceof the sourcesof the fundingfor the capital needs. Cash Flow management
It is extremely important for organizations to have sufficient working capital and cash flow to meet their operational expenses and emergencies. Financial management tracks account payable and receivable to ensure there is sufficient cash flow available at all times. CONCLUSION As perreport has been covered case study of Mark & Spencer which one of the top leading company in Ukretail industry. Ithas been briefly explained role of Human resource,marketing andfinance function in an organization. This report also has been analyses the importance of collaborative work practices and this can help M&S to take competitive advantages . In the end of this report has beendemonstratedknowledge of the role of financialmanagementand reportingwithin the organization and howit manage funds for the M&S company.
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REFERENCESS Books and journal Elia, S., Massini, S. and Narula, R., 2019. Disintegration, modularity and entry mode choice: Mirroring technical and organizational architectures in business functions offshoring.Journal of Business Research.103.pp.417-431. Garson,J.,2017.Againstorganizationalfunctions.PhilosophyofScience.84(5). pp.1093-1103. Langston,J.andet.al.,2017.InsideTheMindsandMovementofAmerica’s Nonbelievers: Organizational Functions,(Non) Participation, and Attitudes Toward Religion.OrganizedSecularismintheUnitedStates:NewDirectionsin Research.6.p.191. Leonardi, C., Schiavo, G. and Zancanaro, M., 2019, June. Sharing the Office, Sharing theCare?DesigningforDigitally-mediatedCollaborativeChildcareinthe Workplace. InProceedings of the 9th International Conference on Communities & Technologies-Transforming Communities(pp. 239-249). Madura, J., 2020.International financial management. Cengage Learning. Noble, C. and et.al., 2017. Developing junior doctors’ prescribing practices through collaborativepractice:Sustainingandtransformingthepracticeof communities.Journal of interprofessional care.31(2). pp.263-272. Shapiro, A. C. and Hanouna, P., 2019.Multinational financial management. Wiley. Sorensen, G. and et.al., 2018. Measuring best practices for workplace safety, health and wellbeing: The Workplace Integrated Safety and Health Assessment.Journal of occupational and environmental medicine.60(5). p.430.