Role of Marketing and Finance Functions in an Organization

Introduction
to
Business Studies
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Describe the role of marketing and finance functions within an organization...................3
2. Develop an understanding of collaborative working practices..........................................5
4. Demonstrate knowledge of the role of financial management and report within the
organization............................................................................................................................6
CONCLUSION................................................................................................................................6
REFRENCES...................................................................................................................................8
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INTRODUCTION
Business is considered as a company or business entity which engaged in industrial,
commercial or professional practices. Business unit can be profitable or non profitable entity that
are offering services and products to society at marketplace. At an organisation there are several
departments who conduct work for attaining objective (Bell, Bryman and Harley, 2018).
Organisation selected for this report is Unilever which is British company operating in consumer
good industry. It is founded at 2nd September 1929 at London, United Kingdom. Respective
company offer wide range of products like food & refreshment, beauty & personal care and
cleaning products. The aim of developing this report is understand about role of finance and
marketing function as well as it also provide knowledge related to collaborative working
practices. Moreover it also include role of finance management in a company.
MAIN BODY
1. Describe the role of marketing and finance functions within an organization
At an organisation there are numbers of business function are performed. Business
functions are consider as set of activities which are carried out in a specific department of a firm.
The common functions of a company will include marketing, human resource, customers
services, information technology, finance, warehousing and many more. In respect of Unilever,
which is operating at international level in consumer good industry, there are numbers of
functions they performed. From which role of two main functions are given below:-
Role of marketing function
Marketing function is consider as role or process which comprise all activities that
include from the concept of products for the ways till it reach to final user. So this department or
function will will conduct a lot of activities related to promoting products, delivering services,
aware customers and so on. Unilever is a big firm and at there several roles are conducted by
marketing function that are given below:-
 Meets customers wants and need: According to this company marketing function
conduct activities in order to understand need as well as wants of their targeted and desire
customers so that they can develop strategies accordingly (Chrisman and et. al., 2016). In
respect of Unilever, their marketing department employees conduct market analysis on
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