Introduction to Business Studies

Promotion of Tesco
INTRODUCTION
Promotion is one of key Ps of the
marketing mix strategy which upper management
of Tesco and marketing department have to
consider properly, because it is necessary to attract
many new customers towards brand in the global
retail industry. Tesco is very reputed retail brand
of the United Kingdom which currently serves in
nations. The poster discusses role of promotion
function.
PROMOTION
promotion is a very important function to Tesco right
now, and this is why with the support of this function currently
this retail company is gaining huge profit margins in the market
place. For promoting own products and services in the market
place, Tesco’s marketing department uses both types of
marketing strategies, modern and traditional. However, upper
management has ordered to marketing department for giving
higher priority to only modern strategies, because modern
marketing or promotional strategies are enough to attract many
customers in this modern world. Currently the company uses
different tools and techniques also for promoting its brand
internationally, like; television, radio, newspapers, poster,
banners, social media, SEO, affiliate etc. With the support of
these all tools and techniques, existing marketing department of
company is able to use its both types of marketing strategies,
modern and traditional. For properly promoting own brand, the
company uses many other strategies as well, like; diversification,
market penetration, competitive pricing strategies etc.CONCLUSION
It can be concluded that upper
management of Tesco have to order own
marketing manager for properly conducting
different activities of promotion in its workplace,
because promotion gives opportunity to a business
for gaining huge profit margins in the market
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