Role of HR, Marketing and Finance in an Organisation

Introduction to
Business Studies

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................4
Role of HR, marketing and finance functions in an organisation..........................................4
Develop an understanding of collaborative working practices..............................................5
Role of financial management and reporting.........................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business organisation is defined as an institution which came into market with pre-
determined objectives such as profit maximisation, customer satisfaction, strong market image
etc. Thus, it can be achieved only if sufficient level of contribution can receive from different
business functions such as HR, Marketing, finance etc. These all departments have responsibility
to manage all business activities and execute in profitable manner so that desired objectives can
be achieved. For an instance, framing marketing plan by marketing department helps in
influencing buying behaviour of targeted customers in favourable manner. Alongside, employees
also play an important role in accomplishing business objectives within pre-determined time
period through getting work done from them by adopting collaborative working practices. The
present assignment report is based on Burberry which is UK based organisation offering
fashionable clothing products across worldwide. It was established in the year 1856 having
headquartered in London, UK. The report discusses the role of marketing, HR and finance in
growth and success of an organisation along with the importance of collaborative working
practices. The report also briefly describes the role of financial accounting and reporting in
maintaining financial stability of an organisation.