Contents Marketing Mix.............................................................................................................................3 Promotion of Coca Cola..............................................................................................................3 REFERENCES................................................................................................................................4
Marketing Mix This aspect consists of tools of marketing that the company uses in order to achieve their objectives in the market. It revolves around four P’s of marketing that is product, price, place and promotion. Promotion of Coca Cola- The sector in which the company deals in is beverage industry and it involves a cut throat competition in this industry. In order to increase the sales and revenue, the company invests a lot ofmoneyinpromotionalcampaigns.Estimatedamountwhichthecompanyinvestson promoting their brand is more than $ 4 billion for an year. They focuses on both channels that is modern and traditional channels to promote its brand. Recently the company has changed its strategy with a one brand approach which unites all of their brands. With the coverage of TV and campaigns they also cover social media and internet. Social media helps the company to engage with its customers and increase their followers. Company has made over 1250 videos of promotional campaigns on their YouTube page . due to the intensity of the competition in the market company believes in maintaining their reputation and image. Other than this company is also investing a lot in the areas which are related corporate social responsibilities and trying to develop a sustainable supply chain. These aspects has helped the company to benefit from the market as the image of their brand is now respected even more and the network of manufacturing is also sustainable.
REFERENCES Books and Journal Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016.Introduction to business management. Oxford University Press Southern Africa. Cox, R.W., 2019. Introduction: bringing business back in—the business conflict theory of international relations. InBusiness and the state in international relations(pp. 1-7). Routledge.