Introduction to Business

This presentation introduces the new business idea of Snackibles, a small shop in London South Ealin area. It discusses the target market, product description, competitors, and unique selling points. The presentation also includes information about the budget, location, and promotional strategies.

Introduction to business

Introduction
 The new business idea is about small shop in the London South Ealin area.
 A name of new business idea is Snackibles and here customers well get Snacks items
like, hand made cookies, Oat Bars, Sweets and things that are cooked and can be
eatable as a snack etc.
 This shop will attract customers who are in hurry, and they need something that can
be carried by them and also target the people who need something in the morning
with their Cup of tea,

To be con....
Particular Amount ($)
Equipment to make snacks 8000
Shop Interior design 10000
Salary of the designers 4000
1 moth of advance rent 4000
Advertisement and promotion 2000
Other expenses 2000
Total $30000

3-Proposed location, layout and
equipment budget
 Location of the Snackibles will be South Ealin area where the
owner of the business have founded a small shop and its on the
OAK Road.
 They are taking around 35000 pound per annum and the shop
area is around 500 sq feet (ca. 46 m²) .
 Their are some benefits to open shop in this are like in day
time food traffic is high, located in the city centre and close to
the railways and major ruts of the London.
 To buy the equipment owner of the business will invest $8000

5- Target market and target people
including promotional strategies
 Snackibles business idea is based on the Snack that are fried
and made with the hand and
 it can be eatable for the special occasion or in the morning
with the tea or people who are busy and need something eat
can buy so
 the target people will be woman who are married or the old
age people who need something in the morning to eat and
during their snacks time as well.
 The target market of the new Snackibles business is London
South Ealin center area where most of the shops are selling
food items.

6- Product description including
their features and benefits
 Snackibles will make the product that will be hand made and the
main feature of those Snacks will be that they will not affect the
highly on the customers health and
 most of the product will be made up of healthy ingredients so
customers will able to buy those Snacks as well from the new
business shop.
 Snackibles will launch their own packing so their designs will be
unique and it will help to attract customers to built their product.
 Snack have some benefit to the customers like people can eat the
Snacks whenever they want,
 they can store for the long times, and they can offer to the guest to
welcome them.

7- competitors of the new
business
 Every new business have to face competition in their binning days
and Snackibles also have to face the competition.
 Their competitors will be nearby shops that sells food product and
satisfy the needs and demand of the customers.
 Product segment is similar, so they will need to face the huge
competition and competitors will try to push their business down by
selling their product in lower prices so
 it is necessary for the Snackibles shop to follow cost effective
business strategy, so they can create space for them and decrease
force from of competition.

8- Straight and weakness of the
new business in relation to the
competitions
 Every business has some strength and their weakness that
can have huge benefits to the other competitors and
strength can become opportunity of the Snackibles
business, and
 they can take competitive advantages.
Strength
Snacks will be hand made so customers can create their mind
to buy their product
Snacks are good replacement of food sometimes and it can be
presented for the guest arrival.
Weakness
Some products will be fried and it can affect the health of
customers.

9- Unique selling point of the business
 Every product and services have their
unquiet selling point and in this new
business idea products also have some.
 The Unique selling point of this product is
that product is ready eat and customers do
not need to dry or roast them again.
 Cost effective products and available
easily.

CONCLUSION
 As per the presentation has been coves new business idea
Snackibles that I a small shop located in London.
 This report has been give brief introduction of the product,
discussed amount budget that will be needed to the business owner
and also conclude the Human resource requirement.
 It also has been identified the target market and promotional
strategy.
 In the end of this presentation, it has been discussed competition
Snackibles can faced in new business.

Reference
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Dumas, M., La Rosa, M., Mendling, J. and Reijers, H. A., 2018.
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