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Introduction toBusiness
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Functional areas of Hotpoint business and its hierarchy of management...................................1TASK 2............................................................................................................................................2Why is communication central to leadership and management..................................................2TASK 3............................................................................................................................................3The current drivers of globalisation and their impact on businesses..........................................3TASK 4............................................................................................................................................5Comparison and contrast of two chosen styles of leadership or management............................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................6
INTRODUCTIONBusiness refers to a company or firm where people work together. In these kind oforganisations people work for making and selling goods and services. Introduction to businesscan be the exploration of the functions of modern business management, marketing and ethics orsocial responsibility that can help in the improvement of the company (ABU AOUF, 2018). Thisassignment is based on Hotpoint Electric Heating company which was founded in 1911 by EarlRichardson. Tit produces various products such as washing machines, Dishwashers,Refrigerators, Freezers, Cookers and others. It is headquartered in Peterborough,Cambridgeshire, UK. The purpose of this report is to analyse the functional areas of thiscompany and its hierarchy of management. In this assignment will be discussed about the driversof globalization and styles of leadership and management. TASK 1Functional areas of Hotpoint business and its hierarchy of managementHotpoint Electric Heating Company was founded in 1911 by Earl Richardson andheadquartered in Peterborough, Cambridgeshire, UK. The grim manufacture electronic productslike washing machines, refrigerators, freezers etc. There are 123 employees who are workingunder this firm and the annual revenue of this firm is $2.8 million. This firm operate its business in various areas. The functional department of Hotpoint aremarketing, human resource, finance etc. and they help in business expansion of the company.They are as following:Marketing- It is one of the essential functional area for each organisation. In Hotpoint,marketing function help in the marketing of the products and services of this company. With thehelp of it, the management of this company promote its products and create awareness. It isbeneficial fro increasing the productivity and profitability of the firm. Human Resource management- It another functional area of Hotpoint which I helpfulfor the company because it help in managing the business activities of the firm and formulatestrategies, plans and policies (Belonenko, Druzhilov and Tuzalina, 2015). It is beneficial for thecompany because it provide workforce to the organisation for operating the business of thecompany. 1
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