Positive and Negative Aspects of Social Media on the Internet

This report discusses the positive and negative impacts of social media on the internet, including its effects on communication, education, and businesses. It also explores the challenges and measures of privacy and security that need to be taken when using online social media services. Additionally, it compares different social media examples based on their features, applications, and suitability for business purposes.

Introduction to Cloud
Computing

Table of Contents
INTRODUCTION...........................................................................................................................3
Positive and negative aspects of social media on the internet................................................3
Challenges and measures of privacy and security need to be taken at the time of using online
social media services..............................................................................................................5
Comparison of social media examples by features, applications and suitability for business6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

ABSTRACT
The report would include the positive and the negative aspect of the social on the internet.
Social media is increasing and the use of the social media is also increasing day by day. So the
report would provide us the positive and the negative aspects of the social media. While using
the online services many of the people would not be keeping the security and the privacy
measures. So the report is providing the knowledge regarding the security and the privacy
measures which must be kept while using the internet and the social media services as well. The
detailed comparison of the social media service and the features and the applications is done in
the report.

INTRODUCTION
Cloud computing is the non-demand availability of computer system resources which made
able to store data without having active data management by users (Rittinghouse and Ransome,
2017). This present study is going to show some critical like positive and negative impacts of
social media and internet on the society, teenagers, businesses and studies. In the context of
positive sides it will show that it is making possible to all to communicate and get in touch with
any one. It helps students in their studies by providing any type of information’s. It will also
show that increasing use of internet and social media sites increasing crimes like bullying,
cybercrime, hacking of personal accounts etc. With the help of some measurement tools, people
can measure and identify risks and privacy which need to be taken for preventing themselves
from any crime.
Positive and negative aspects of social media on the internet
In the context of social media it can be said that it has changed the way of
communication and interaction with each other. There are several people including children who
make a great use of internet, and they spend a lot of their time on social media and internet.
There are several positives as well as negative impacts of social media on the lives of people and
activities and on the internet. As per the view of Mensah and Nizam, (2016) it helps students in
learning new things and make themselves update as what is going on in the market and the
society. By collaborating with others anytime, they can increase their skills and quality of
collaboration. They share any type of information’s quickly. They even do not need to attain
classes if they are not able to attain. For example: if a student is not able to go coaching and
schools then they can learn all those things which are being taught in classrooms with the help of
online notes. So, it can be said that it is beneficial in increasing skills and education point of
view.
On the other hand, Tamplin, McLean and Paxton, (2018) argued and said that social
media is having only few positive impacts on the education and having a lot of negative impacts
as it is making addictive to children. Nowadays, children check social media sites at the time of
studying which decrease their concentration power and distract them from their study. It also
reduces academic performance. Relying on online information’s and learning to decrease face-

to-face communication and interaction. There are several subjects which cannot be taught online
effectively as they requires practices and face to face interaction but due to increasing use of
internet and social media. So, it can be said that social media is creating several problems in
educations and it is not good for students and children.
On the other hand, Sampogna and et.al., (2017) told some positive impacts and several benefits
of social media and internet, they said that social media has made able to most of the
businessman to operate their business in several countries with the help of social media They
even do not require to go to customers for marketing their products. With the help of social
media sites like face book, Instagram and other sites they can upload their products and can
provide all details related to the company and their products. They even can get any type of
information’s related to the market, customers and provide them products as per their
requirements. In addition, it has also made possible to work from home and work remotely. For
example, if an employees is sick and cannot come to office then he/she has option to work from
home which is beneficial for both employees and the business. They can even work remotely. It
saves their time and cost as well. So, it can be said that social media is very useful and beneficial
for businesses which has provided employment opportunities to people.
Whereas, Dolan and et.al., (2016) opposed this view and said that social media is having very
negative impacts on not only educational teenagers but also on businessman and several
businesses. Due to increasing use of social media and internet, there are several small
businessmen who are suffering and facing several problems. Due to lack of investment, financial
stability and lack of knowledge about internet, they cannot operate their business which
decreases their profits and sales. In addition, they also said that those businesses who provide
each details of their company to customers on social media, they are revealing company secrets
which is not good for them as competitors can take undue advantages of these information’s.
Company’s Websites and other social media platforms has options of feedbacks where
customers’ share their views about company’s products. Some customer give positive feedbacks
and some give negative feedbacks. When other people read negative feedbacks then they change
their products buying decision which can decrease brand image of the company and can also
become the reason of decreasing in sales of the company as well.
It also has critical impacts on the society. In the context of positive impacts it can be said
that internet has made able to people connect and interact with anyone and any time. They can

also get information’s as what is going on in the market and make them update. On the other
hand, there is an increasing chances and risks of cyber bulling and hacking of accounts. Due to
all these crimes, they have to face serious problems as hackers can get their personal and
sensitive information’s. So, from the above it can be said that social media has both positive and
negative impacts as it depends on the people as how they use social media and internet and how
they take that sites.
Challenges and measures of privacy and security need to be taken at the time of using online
social media services
At the time of using social media, people have to be more careful and measure challenges which
can be occur. It is already stated that social media has several negative impacts and the most
increasing challenge is cybercrime and hacking. Social media has become an important part of
human life as they share their personal as well as professional information’s like photos,
messages, news related pictures, assignments etc. While sharing and using social media, it
requires to take think about privacy and security and keep some information’s undisclosed. In the
context of social media challenges, Zhang and et.al., (2017) said that the biggest threat and
challenge of using social media is social engineers attacks as there are several hackers and
attackers who send fake E-mail or post statements that appears original from a trusted social
networking sites. But that fake mail contains a malicious URL by which clicking on that can give
several information’s to that hackers. It is the main issue. Due to lack of knowledge of using
internet and access of internet, people have to face this problem.
In the context of measurement, Zhang and et.al., (2015) stated that people need to become
more aware about the way of using internet and social media carefully. These fake E-mails and
post statements have some spelling and other mistakes. By focusing on that mistake and reading
out the massage carefully, people can identify the error and prevent themselves against personal
data theft challenge. They also suggested and told the way of measurement and preventing
themselves from these type of challenges is that people can use their password difficult and
authenticate. For example, some people use their password and personal identification number as
their dater of birth and phone number which can easily be identified by hackers. So, they need to
use tough and unique password which hackers cannot hack and identify.
In addition, Zlatolas and et.al., (2015) said in the context of privacy related issue that third party
application and professional reputation is other main challenge. There are some social

networking services which may let people to add third party applications which may include
games and quizzes which can provide additional functionality. It can create several problems as
it can have access information’s in the profile of people without having knowledge. All these
personal and professional details then can be used in a variety of ways like advertisement,
sending spam emails and accessing contacts. So, in this type of case and while using social
media, it is important for people to become more cautious while using these type of
information’s even if they do not contain malicious codes. While using social media it is also
important to make an effective use of tools and features such as using features of allowing people
to visible and see profile and other information’s of people. All privacy should be made personal
rather public Acquisti, Brandimarte and Loewenstein, (2015).
In addition, Yin and et.al., (2015) stated that unsecured mobile phones can also create
problems while using social media and internet as using each network’s mobile app can make it
more easy for people to access social media accounts with tapping once. As long as mobile
phones gets in possession of mobile phone owner but when it is lost or stolen then by one tap
only other people can access to social accounts. Having access of all social apps to other person
can create several problems as they can share any type of messages and information’s with
others. So, in this challenges and while using social media and internet, it is important for people
to secure mobile phone ad all apps from a strong password and keep it lock all the time. There
are other measures and prevention which can be taken by people as they have feature of knowing
that who are using mobile phone of yours and they can also know the exact location of their
phone. So, with the help of following all guidelines and using all features, they can prevent
themselves from all these challenges.
Comparison of social media examples by features, applications and suitability for business
There are several types of social media and their platforms which have different features,
applications process and suitability for businesses. Content based social networks, micro
blogging, white label social networks, mobile social networks, thematic websites, local forum are
some types of social networks, Chang, Liu and Shen, (2017) stated that For different types of
networks there are different social media platforms. For example: Social networks have some
social media platforms such as: Face book, Twitter and LinkedIn. The main uses of all these
sites and social media network is to communicate and connect with people. For business

suitability and uses for business it is stated that businesses can perform their marketing activities,
they also can market research, build relationship with customers, lead generation and brand
awareness. All these network have become hubs that helps people and businessmen to transform
every aspects of modern life. So, it is called the best social networks as it has several features and
helps businesses to build relations and promoting their products.
In addition, Shi and et.al., (2019) that discussion forum is other important type of social
media whose examples are: Quora, Digg and reddit. The main features and reasons of using
these sites is to discuss, share news/information’s and opinion. They also stated and told about
the business uses and suitability of these sites is market research. Company and many businesses
makes an effective use of these sites for advertising their products and posts. Discussion forum
and all its examples are oldest but effective types of social media which helps people to ask any
questions and discuss from many people and solve their query just by writing problem and doubt.
These are sites where people do not feel shy to ask something and can also find out that what
everyone’s talking about and weigh in on it. They can make privacy of their profile. People and
businessmen only have to enter their E-mail ID as there is no need to upload photo and share
other information’s. So, it is safe from other sites.
On the other hand, in the context of the best social media type according to features and
suitability for businesses, Faure and Arnal, (2018) stated that bookmarking and content curation
networks are the best. There are some examples of this type of network which is on the top for
business perspective such as: Flipboard and Pinterest. The main uses and feature of these sites is
it helps people to find, share, discuss market trending content and become competitive by using
all those trends. All these networks are known and considered as hotbed of creativity as well as
inspiration for people who wants information’s and ideas for promoting and expanding their
business. Pinterest is one of the best and effective sites for discovering, saving and sharing visual
contents. An easy first step for getting started with this site is to make their websites bookmark
friendly. Flipboard is as like of other bookmarking networks as people needs to focus on finding
as well as sharing articles. People can create their own Flipboard magazine to sort through the
most engaging content.
There are other social network and sites types which are being used for online purchasing and
sharing great finds and this type is known as social shopping networks. Some examples of this
network which are becoming popular are: Etsy, Fancy, Polyvore. In the context of businesses

uses and suitability for them it is stated by, Church and Oakley, (2017) that businesses can sell
their products and increase awareness among their potential customers. It is E-commerce sites
where businessmen sell their products and people purchase online which save their time and
cost. Etsy is on the top and beneficial for small businessmen and individual crafters for selling
their products without an existing brick and mortar location. Polyvore is also the best and one of
the largest social style communities on the internet. It is one of the best example of a network
designed to integrate the social experience with the buying experience.
Rather all these types of social media as per their features, suitability for business there are other
sites such as: media sharing networks which includes Snap chat, YouTube and Instagram. With
all these sites, people can share photos, videos, information’s and other media online. It is also
beneficial for businesses as by live videos of cooking and other things, many people are making
people aware and earn money.
CONCLUSION
From the above study it has been summarized that social media and internet played a vital
role in several fields such as education, business, society and others. It has shown several
positive impacts and benefits of social media sites such as it made able to people to connect with
any on any time, it has made able to students to learn and get online information’s via social
media sites and it has also made able to businessmen to get information’s and give details to
customers via social media sites and online,. It saves their time and cost. On the other hand, it
has also shown some negative impacts of using social media sites and increasing use of internet
such as it distracts students from their studies, increasing competition, increasing risks of
cybercrimes and other problems like hacking etc.

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