Introduction to Creativity and Design Thinking Information 2022

Running head: INTRODUCTION TO CREATIVITY AND DESIGN THINKING
INTRODUCTION TO CREATIVITY AND DESIGN THINKING
Name of the Student
Name of the University
Author note

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INTRODUCTION TO CREATIVITY AND DESIGN THINKING
Using this model, explain to a senior manager why some people resist changes in
technologies.
In this rapidly changing world of technological innovation, people are becoming more
and more susceptible to technological changes. This statement is, however, a readily
generalised one, and cannot be applied to everyone. While some people are more receiving of
technological changes, some people resist changes in technologies. Technology Readiness
(TR) is an index that refers to people’s tendency to use a new technology for ease of daily life
in home and at work. According to this index, technology users and consumers can be
divided into five sub-groups. This is parallel to the adoption curve of innovators, early
adopters, early majority, late majority and laggards, which indicates how readily some of
these groups get used to new technologies, while some choose to stay on the resisting end.
Technology Acceptance Model or TAM relies on two factors, namely, Perceived Usefulness
(PU), which is a subjective measurement of the technology’s usefulness in getting the output
as compared to previously used technology, and, Perceived Ease of Use (PEU), which is, a
subjective analysis of the efficiency of the technology in doing its work. PU includes several
factors like, the relevance of the task, the quality of the output and the visibility of the result.
PEU on the other hand relies on anchoring notions of perceptions of user control, computer
self-efficacy as well as computer playfulness. It also takes into account adjusting factors like
perceived enjoyment and objective usability, which is inherent in the nature of the technology
itself.
What suggestions and/or recommendations could you make to this senior manager for
reducing resistance to new or changes in technology in the workplace?