Running head: INTRODUCTION TO DIGITAL MEDIA Introduction to digital media Name of the Student Name of the University Author’s note
1 INTRODUCTION TO DIGITAL MEDIAWith technological advances digital media has given rise to the phenomenon of “social media”, common people can now with just a click share their perspective, talent as well as personal messages across the world. Social Media is an internet based platform which can be used by anyone who has access of internet and a hardware device to support the system. Every industry has gained from the facilities that social media provides. The music industry as well has gained form this platform. Many argue that social media has changed the music industry (Wikström, 2013). The recognition of talent and respect is something that artists all around the world look for. With the help of social media people can connect with likeminded individuals and develop and share music (Dewan & Ramaprasad, 2014). One of the major advantages is the outreach of the content, awareness of the artists and promotion. Many established as well as struggling artist choose to take the path of social media for promotion. The social media presence of artists in platforms such as Facebook, Twitter and Snapchat are sufficient to keep them connected with the fan. This has also changes the culture of investing in heavy physical promotion. One of the recent incidents of promotion is the “Reputation tour of Taylor Swift” where her marketing team used platforms with Instagram to promote the album as well as the tour. Musicians are using the platforms to connect, learn as well as develop valuable relation with the people who love their music (Hudson et al. 2015). Many artists are not lucky enough to get a sponsored and producer, for these people who want to spread their music, social media has been a great platform to be discovered. This feature of social media has led to discovery of talents and recognition from around the world. This has also led to a cultural exploration as well. Music is a significant part of the cultural aspect of a society and with the help of social media any music is available for the consumption of the people who loves music in form. The term microcelebrity is used to describe these people who
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