Entrepreneurship: Senor Sisig Case Study

Running head: Introduction to Entrepreneurship 1
Entrepreneurship: Senor Sisig Case Study
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INTRODUCTION TO ENTREPRENEURSHIP 2
Entrepreneurship: Senor Sisig Case Study
Target Market
One of the markets that Sisig has managed to capture is vegetarians. The Burritos, Fajitas, and
Tacos offered by Senor Sisig target vegans and non-vegans alike. For Vegans, Sisig’s cuisines offer a
perfect blend of vegetables, carbohydrates, roughages, and spices in their sumptuous dishes.
In the Bay Area Region, many residents are accustomed to street food. Vegetarians now have a
food joint they could go to without having to swift through restaurant menus to find a vegan meal.
Additionally, Sisig has managed to combine Filipino, Mexican, and American cuisines, this way
vegetarians who are either Filipino, Mexican, or American will not feel left out in their offerings.
Customer Concerns
The major concern with many popular food trucks is the long queues. Sisig is no exception to this
occurrence. Many people flock to Sisig food trucks with the intention of getting their favorite dishes. As a
result, the long queues would have customers wait for long before they are served.
The other concern is that the demand tends to overcome the supply. Due to the long queues, some
clients miss out on what they had gone to buy because the products have run out. This is one issue that is
often raised a lot in the food truck business.
Solutions to Customer Concerns
One of the key strategies that could be used to address the customer concerns raised above is
market penetration. For example, they could introduce door to door sales or outside catering to target
professionals who leave their offices to queue in the food truck lines. By identifying strategic door to door