Importance of Information Technology in Go Ahead Buses

INFORMATION
TECHNOLOGY

Abstract
Information technology is termed as using advanced technology for transmitting, storing,
retrieving as well as manipulating data & information in a defined manner. Go Ahead Buses is a
public transport company which is headquarter in United Kingdom. There are different forms of
networking such as PAN, LAN, WAN and so on. There is difference among intranet as well as
internet that is important for an organisation to understand so that decision associated with
Information Technology is taken in a proper manner. In addition to this, Go Ahead Buses may
use system development life cycle so that they can convert old technology into the new one in a
proper manner.

Table of Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
Function of Information in business...............................................................................................4
Determine issues related to ethics and social.........................................................................5
Identify diverse type of networking technologies and also mention differences...................6
Determine effectiveness of intranet and internet at workplace.............................................7
Analyse diverse stages related to system development life cycle..........................................9
Determine benefits and drawbacks for a company for investing on information technology11
Analysis and Discussion.......................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Information Technology refers to use of storage devices like computers and laptop to
send, receive and store credentials through electronic form. In business, it is used as tool to carry
out firm activities and simplify the work of manpower. This information technology has
increased the opportunities in market to expand business. Go Ahead a public transport
organisation, headquartered in UK is using IT as productive tool to enhance their business
performance (Aral, Dellarocas and Godes, 2013). They have used IT in various forms such as
reservation, connectivity, security, etc. Thus report includes network technology, internet and
intranet, stages of system development life cycle and benefits of IT sector.
LITERATURE REVIEW
Function of Information in business
IT is emerging now a day in every field of business. Adoption of IT has led to time
management, more resources and reliable output. Function and operations of firm has become
more easy to handle and manage. In relation with Go Ahead, it is using advanced IT tools as well
as software to carry out their activities. Some advantages of IT in service industry are as follows-
Communication system- Communication is necessary in business to send, receive and
understand the message properly. In business, communication is crucial as to generate profit and
sales information is needed. Information can be transferred through emails, video conference etc.
So, Go Ahead uses effective mode of communication to and barriers between transferring of
information are removed with use of advanced software.
Reservation system- In service industry range of customer and expectations are at wider
level. Earlier it was a difficult task for firm to handle all the activities due to excess of demands.
So, mobiles were used for reservation but it was not applicable for everyone so, Information
technology has changed the scenario. Go Ahead, uses online reservation system to overcome
with this problem which leads to access of reservation in easily. Thus, customer and firm both
take benefit of online reservation system as goodwill of entity increases and customers get total
satisfaction (Colombo and et. al., 2012).